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Print 25 comment(s) - last by wordsworm.. on Apr 2 at 4:27 PM

Yahoo wants its own video streaming service and plans to pay out more than YouTube

The top site online for uploading and viewing video on the internet is YouTube by far, which is owned by search giant Google. Yahoo has attempted (and mostly failed) to encroach onto Google’s turf in the search world, but it’s not stopping the company from shifting resources to create a credible YouTube competitor.
 
Re/code indicates that Yahoo plans to launch the site within the coming months, and is even attempting to lure some of YouTube’s most infamous stars and networks (with cold, hard cash) to headline the new streaming site. Sources indicate that Yahoo plans to offer content makers improved ad revenue sharing or guaranteed ad rates for videos they post to the Yahoo site.


Yahoo CEO Marissa Mayer [Image Source: AP]
 
Yahoo is also preparing a new content management system for the endeavor that would be used for its own service, and plans to offer video makers extensive marketing on its home page and via other sources on a non-exclusive basis.
 
Yahoo could always jumpstart its video efforts by purchasing an existing service like Vimeo, but the company has already seen its previous efforts dashed. Last year, Yahoo tried to purchase French streaming video company DailyMotion, but the $300 million deal went up in smoke after French politicians balked at Americans getting their hands on a “French Internet success story.”

Source: Re/code



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A quote from the movie Taken
By laviathan05 on 4/1/2014 10:31:26 AM , Rating: 2
"Good luck"




RE: A quote from the movie Taken
By Reclaimer77 on 4/1/2014 10:47:25 AM , Rating: 2
Even if their goal was realistic, their approach is flawed.

Google didn't build YouTube from the ground up. They BOUGHT YouTube.

Yahoo would be better served simply purchasing an already popular YouTube competitor than doing this imo.


RE: A quote from the movie Taken
By wordsworm on 4/1/2014 10:51:52 AM , Rating: 3
How hard could it be to create a competing YouTube service? Why pay billions for one that's already in play when they can pay millions (in development and servers) and use its huge customer base as a springboard to launch?


RE: A quote from the movie Taken
By Reclaimer77 on 4/1/2014 10:54:59 AM , Rating: 2
You think to make something like YouTube today would only cost "millions" in development and servers?

Think again.

If what you're saying made sense, NONE of these billion dollar tech acquisitions would take place. Think about it.


RE: A quote from the movie Taken
By rsmech on 4/1/2014 11:07:59 AM , Rating: 2
Not that I am disagreeing with you but it's not the development and servers these billion dollar acquisition are for. I believe it's the user base (products) that's worth the billions. So Yahoo can buy the customers or hope to attract them by spending billions.


RE: A quote from the movie Taken
By Reclaimer77 on 4/1/2014 11:12:36 AM , Rating: 2
That was exactly my point when I sad "existing popular" service. Why do it from the ground up and hope to attract users? Just buy a service people are already using.


By Cypherdude1 on 4/1/2014 5:06:16 PM , Rating: 2
quote:
Yahoo Wants to Battle YouTube for Online Video Dominance
I think that ship has sailed.


By astralsolace on 4/1/2014 12:08:53 PM , Rating: 2
There are so many things wrong with this post. Those billion dollar tech acquisitions that Facebook, for example, has been making are essentially for the names only. They were small startups.. so, yes, they clearly cost pennies compared to "billions" Facebook paid to acquire them.


RE: A quote from the movie Taken
By MrBlastman on 4/1/2014 11:28:08 AM , Rating: 3
If creating a new service and becoming number one was easy, Bing would be the number one search engine by now...


RE: A quote from the movie Taken
By TSS on 4/1/2014 7:27:00 PM , Rating: 2
Trying to compete on relevance of search results and the convenience of watching one's favorite content are 2 different things though. Google's search algorithm simply can't be beat (yet).

On youtube though, the recent changes to the comment system and copyright system are widely disliked. Same as with the extra clicks to up the quality of the video (where it used to be 2, it is now 4, tough they've since improved automatic switching). Really it's not that hard anymore to think up superior alternatives.

There are just 2 hard parts to creating "the next big" video site: 1. Getting the copyright lobby to agree with your way of doing things, and 2. be willing to absorb billions and billions of losses while growing the website to a userbase that'll make ad-based revenue possible.

Even if yahoo gets the copyright lobby on their side, i doubt they can bleed money like google has. Sure, they're making money off youtube now, but that's only after years of bleeding money like only google could. Considering Yahoo has less money to bleed, promises more ad-revenue to it's content creators and is less deep into the market of selling your data to 3rd parties.... i don't see them creating a succesfull youtube competitor.

They're seriously underestimating the amount of money they're going to lose and the time involved before the amount of subscribers have grown enough to make it profitable.


RE: A quote from the movie Taken
By ritualm on 4/1/2014 9:05:05 PM , Rating: 2
Or do it like dwango, which de-prioritized the traffic of non-paying users and put a lot of its features behind a paywall.

I don't like YouTube because these days it's more about policing than sharing, the latter which was the main reason it was so successful.


By wordsworm on 4/2/2014 4:27:05 PM , Rating: 2
Yahoo made the mistake of thinking it had to be #1 in all categories or else it would cut them. Their music service was hands down better than anything in play now. Because it wasn't #1, they turfed it. Sometimes it's not a single application or service that a giant portal like Yahoo has that makes it #1. It had a lot of services which have eroded over the years. Sometimes it's the sum of its parts that makes something number 1 rather than a single thing. If Google turfed Youtube, for instance, would it still be #1?

It's not #1 any more, but it is still very competitive and can take over Google's service at any time should it provide a service which beats Youtube's service. Their move to provide local news casts, for example, is something that I find particularly interesting and enough to be worth checking out.

Anyways, let's see what happens. Don't forget that Yahoo is still a very relevant company, and the ground can shake at any time in Silicone Valley.


By taisingera on 4/1/2014 11:59:27 AM , Rating: 2
Thinking about it, why don't they buy Vimeo. Hopefully they don't screw it up like other services they have bought.


By MrBlastman on 4/1/2014 11:26:46 AM , Rating: 3
I prefer the Starfox announcer's "good luck" when you start a new game. :)


RE: A quote from the movie Taken
By SpartanJet on 4/1/2014 12:29:33 PM , Rating: 2
There are plenty of people fed up with that Ad company who are looking for an alternative like myself.


By GotThumbs on 4/1/2014 12:38:59 PM , Rating: 3
Unless you are willing to pay for the service....you will always have to deal with one Ad company or another.

Are YOU willing to pay between 5.00 - 15.00 a month to NOT see AD's?

No many people today are.

If you think they are...why not start a company that provides similar services with out AD's for that price?

See how long it is up and running.


April Fool's!
By therealnickdanger on 4/1/2014 11:03:32 AM , Rating: 2
NT




RE: April Fool's!
By msheredy on 4/1/2014 11:35:32 AM , Rating: 2
Gotta be


RE: April Fool's!
By FITCamaro on 4/1/2014 12:14:06 PM , Rating: 2
Agreed. There's no way Yahoo thinks it's that competent.


By VoodooChicken on 4/1/2014 10:34:29 AM , Rating: 2
Geocities, LAUNCH, Musicmatch, I'm sure the list goes on. I'm really surprised News Corp beat out Yahoo to drive myspace into the ground.




By dayanth on 4/1/2014 12:51:30 PM , Rating: 2
I'm still a bit annoyed with the death of MusicMatch. It was my goto media player over WMP and even WinAmp.
Now that it's become "Rhapsody", they've ignored the PC program in favor of the broswer and mobile apps. Whatever issue they have going on with the Helix DRM, it won't let me authorize my computer. They should switch to another DRM or something more reliable, but I doubt it because they're not focused on it.


WTH?
By bug77 on 4/1/2014 11:25:34 AM , Rating: 2
Even Google admits it has a hard time monetizing Youtube. Of all the products in Google's portfolio, why would try to compete precisely with Youtube?




RE: WTH?
By Nekrik on 4/1/2014 1:01:59 PM , Rating: 2
Good point.
My thought (purely conjecture) is that Yahoo maybe sees a service monopolized by Google/Youtube and they see a chance to pull in more customers as many are beginning to avoid Youtube (more specifically, avoiding Youtube as a result of tying all the google services to Google+). It's unfortunate, but there is a lot of functionality in Youtube that can't be reached unless one logs in with a google account.


Late to the game
By DrApop on 4/1/2014 1:09:50 PM , Rating: 2
I think Yahoo is about 7 years too late to put together a viable streaming service...unless it is like their standard Yahoo news/Yahoo entertainment videos.

It's just like Google's attempt to get into the video streaming service for movies/TV on Youtube....ala Hulu, as well as video rentals through google play vs netflix/Amazon. They were late to the game and I don't think they have made major traction in that space.




maybe not, maybe?
By mike8675309 on 4/1/2014 2:05:46 PM , Rating: 2
youtube does a lot, a lot, a lot to target ads to benefit the youtuber as well as the advertiser. Their system is still being tuned, and it has been worked on for years. They could certainly use some competition to keep them focusing on the content creators and not getting too caught up in the advertisers. But they have quite a system and for anyone to catch up (even Vimeo) there is going to be a learning curve.

All of that said, Youtube has burned enough of the big content creators that most of them have been migrating much of their stuff to their own web sites with additional content and just using youtube as the media host. I believe this is because of all the issues Youtube has had with making decisions that they really don't warn anyone about or really test out first. They just do it and let the content creators deal with the aftermath.

As such, ripe for a competitor.




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