DailyTech - Yahoo Dings Bing: Mayer Says Search Deal Underperforms

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Internet Yahoo Dings Bing: Mayer Says Search Deal Underperforms
Shane McGlaun (Blog) - February 13, 2013 10:01 AM

21 comment(s) - last by maugrimtr.. on Feb 14 at 10:17 AM

Mayer once growth not to trade market share at Microsoft

Yahoo CEO Marissa Mayer recently stated that the company's search partnership with Microsoft is not delivering the gains expected. Mayer says that the deal is not delivering search market share gains or the revenue that it should be.

"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer said at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.

Mayer's appearance at the conference was her first appearance at an investor conference since taking the reins of Yahoo last year. Mayer also noted during the conference that she wanted Yahoo to entice users to spend more time on its various web properties. She also promised to reduce the number of mobile apps Yahoo offered.

"I'm not confused. Our biggest business problem right now is impressions. Basically can we grow impressions, can we get growth happening here," Mayer said.

Yahoo reported revenue in 2012 that was flat at approximately $5 billion compared to 2011. In 2010, Yahoo generated about $6.3 billion in revenue. The search deal between Yahoo and Microsoft started in 2010 and lasts for 10 years.

In the U.S., Google remains by far the most popular search engine with 66.7% of the market in December. During the same month, Microsoft had 16.3% of the search market while Yahoo had 12.2%. Interestingly, two years ago at approximately the same time the search deal with Microsoft started, Yahoo had 16% of the US search market while Microsoft had 12%.

Source: Reuters

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Read between the lines.

By datdamonfoo on 2/13/2013 10:07:31 AM , Rating: 2

What she's really saying is that Bing is kicking Yahoo's butt in search and their alliance did nothing to stop it.

RE: Read between the lines.

By Tegeril on 2/13/2013 11:06:57 AM , Rating: 3

That doesn't seem to be the case. http://www.dailytech.com/Microsoft+Bing+Slipped+to...

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RE: Read between the lines.

By XZerg on 2/13/2013 11:22:07 AM , Rating: 2

The linked article is on worldwide, not US only. The deal to use Bing search engine, iirc, is only for US.

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RE: Read between the lines.

By Mitch101 on 2/13/2013 11:32:45 AM , Rating: 2

Bing is starting to win me over and Im learning to type it more and more.

The way I see it Bing is more of an Application and Google is more of a search function and some of the latest google updates while it may have cut back on spam/link sites the results are starting to suffer as a result.

Im starting to like Bing more.

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RE: Read between the lines.

By NellyFromMA on 2/13/2013 1:07:21 PM , Rating: 3

I leave my homepage as bing in attempt to 'not use Google if I don't like its policies' as so many on here preach, and I'd say 7 or 8 / 10 times it is fine but there are situations where bing aggravates me and I manually go to Google.

Bing's not bad, and I'll gladly use it over Bing those 7 or 8 times to prove my point but I definitely can't go as far as to say I prefer it over Google based on results alone as much as I wish I could. At least I know MS cares more about consumer privacy than Google in nearly all situations so thats enough for me to continue prioritizing Bing over Google.

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RE: Read between the lines.

By Reclaimer77 on 2/13/2013 5:25:58 PM , Rating: 2

quote:
At least I know MS cares more about consumer privacy than Google in nearly all situations so thats enough for me to continue prioritizing Bing over Google.

Right, they just decided to offer a free search engine out of the goodness of their hearts? And Hotmail too!

Please, there's no difference between Google and MS's business model when it comes to these services. MS wants your information too.

The only reason why MS's model is failing is because nobody wants to use these services.

Now if you can offer some kind of proof to back your claim, I'll eat my hat. But I doubt you would find it using Bing :)

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RE: Read between the lines.

By NellyFromMA on 2/14/2013 9:48:35 AM , Rating: 2

Honestly, I realize MS uses personalized ads on its search engine and I'm fine with that, and I'm ok with that on Google search as well. Profiling me based on my phone usage for ads, forcing me to have a Google + presense NO THANK YOU.

I should be able to use my Android phone without a play / gmail account configured even if I do forgoe features. I wanted to see for myself, except Google no longer allows it because they lose their profit. Again, NO THANK YOU.

I am allowed to have my own opinion reclaimer, right? Or must I adhere to yours!??!

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RE: Read between the lines.

By NellyFromMA on 2/14/2013 9:50:29 AM , Rating: 2

Additionally, you must OPT IN to all applications (except maybe the RT stuff, idk) to send usage information to Microsoft. That is essentially UNHEARD OF with Google.

Do I need to go on further?

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RE: Read between the lines.

By Reclaimer77 on 2/13/2013 5:22:37 PM , Rating: 2

What a shock coming from Daily Tech's biggest MS shill lol.

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RE: Read between the lines.

By Mitch101 on 2/13/2013 1:35:38 PM , Rating: 2

If I don't find what I'm looking for I'm going to keep entering various search queries until I do. Most people wont think to try a different search engine but will try a different query.

The article would imply the winner is the one with the most search queries? The low query winner could could be a result of finding what you intended the first time around without having to do multiple queries.

We know Google is winning but The logic in that is potentially flawed.

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RE: Read between the lines.

By XZerg on 2/13/2013 3:30:24 PM , Rating: 2

nope, the logic is not potentially flawed.

The money these search engines generate are based on the amount of search results served, not whether the user got the answer or not, and on which try. The more tries a user attempts the more ads are served thus viewed by user and hence the higher chance of having the user "getting informed" about the advertising company's products.

An analogy to this would be: imagine roads were privately owned and made money based on number of ads served on their billboards that change every X seconds. roads that have traffic jams would serve more ads to the users and thus generating higher revenue per user than the roads that do not have jams as it will serve less ads.

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RE: Read between the lines.

By maugrimtr on 2/14/2013 10:17:22 AM , Rating: 2

However, in your analogy, there would be a congestion free road that costs the exact same. Which would you choose? In the end, the road with more traffic jams simply will never be as popular.

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RE: Read between the lines.

By Jeffk464 on 2/14/2013 8:36:11 AM , Rating: 2

bah, go with ixquick. It uses all the major search engines for results and doesn't snoop like US based search engines.

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Nice

By p05esto on 2/13/2013 12:35:54 PM , Rating: 4

Bing is a really GOOD search engine. I love the image search compared to Google, you can filter down images by size, type, style, color, etc. Very nice.

RE: Nice

By djdjohnson on 2/13/2013 12:44:03 PM , Rating: 2

I've been using Bing on my computer at home for a couple years now. It seems to overall do a better job than Google for what might be considered a 'normal' web search... it generates far less noise from meaningless results than Google. I also like that I get MS reward points for using it which total about $5 per month.

That said, Google is still king when it comes to really obscure searches.

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RE: Nice

By drlumen on 2/13/2013 1:02:26 PM , Rating: 2

google has always done this for as long as I can remember. It used to be more obvious as it was shown on the search results page but they recently moved it into the advanced search functions.

https://www.google.com/advanced_image_search?hl=en...

I can't say I use it that much anyway. If I'm looking for an image, I rarely care about the color or size or type or ... so bing would still be useless for me as it gains me nothing.

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