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Walter Isaacson was authorized to write Steve Jobs' biography   (Source: newsroom.ucr.edu)
The book is due to be released in early 2012

An announcement from Simon and Schuster yesterday revealed that for the first time, Apple CEO Steve Jobs has given an author permission to write a biography about his life

Jobs is the CEO and co-founder of Apple Inc. He helped establish the company in 1976 in Cupertino, California with Steve Wozniak and Ronald Wayne. He left Apple in 1985 after a power struggle with John Sculley and founded NeXT, Inc., then returned in 1996 as an advisor after former Apple CEO Gil Amelio bought NeXT. Apple has since become successful with its consumer electronics like Mac, the iPad, iPod and iPhone.

Steve Wozniak even mentioned that he'd consider coming back to Apple if asked.

Biographies have been written about Jobs before, but he did not authorize them. In fact, he banned books by John Wiley and Sons from Apple stores in 2005 because of a book the publisher signed for called "iCon: Steve Jobs, The Greatest Second Act in the History of Business," which is by Jeffrey S. Young and William L. Simon. 

Now, Walter Isaacson, a former top executive at CNN and Time magazine who is now president and CEO of the Aspen Institute, has been authorized to write "iSteve: The Book of Jobs" by Jobs himself. Isaacson has been working on the book since 2009 and has interviewed Jobs, Jobs' family, Apple colleagues and even competitors.  

This isn't Isaacson's first biography. He has also written biographies on Albert Einstein and Benjamin Franklin.  

"This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world's greatest innovators," said Jonathan Karp, publisher of Simon and Schuster. "Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius."

The book is due to be released in early 2012. 



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Don't make me puke...
By MrBlastman on 4/11/2011 12:20:05 PM , Rating: 5
quote:
"Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius."


How dare they lump Steve in the same category and class as the likes of Benjamin Franklin and Albert Einstein.

That is utterly poor taste and flagrant abusurdity. There is no way at all that Steve has attained such a level. To reach that level, you have to be "important" to the world and society as a whole. Both Franklin and Einstein made tremendous contributions that completely mattered to the world in a significant way.

The i-phone, the i-pad, neither of these are crucial or significant in advancing society. There were other products and there are products now that do similar things, if not in better ways.

I somehow don't see Steve's theories or concepts being researched or debated in Universities for the next century to come. At least, in a scientific department. Maybe in the marketing department but that's about it.

What a joke.




RE: Don't make me puke...
By Pirks on 4/11/2011 12:42:29 PM , Rating: 2
TOOONYYYY WHERE ARE THOU?!


RE: Don't make me puke...
By Shig on 4/11/2011 12:47:45 PM , Rating: 3
I guess marketing gets you this kind of credit in the 21st century.

By the same logic the inventor of the Big Mac should have won a noble peace prize.

/sarcasm


RE: Don't make me puke...
By Pirks on 4/11/2011 12:52:39 PM , Rating: 2
And for the inventor of the wheel even bazillions of Nobel prizes won't be enough eh?

Anyway we still need Tony to defuse Blastman's attack ;)


RE: Don't make me puke...
By StephR on 4/11/2011 1:38:28 PM , Rating: 2
He is still needed to uncover the secret on how to put that many tehnology into a small and thin casing and still generate heat


RE: Don't make me puke...
By Pirks on 4/11/2011 2:17:08 PM , Rating: 2
Better ask those nasty Intel bastards how come they still can't produce zero watt TDP CPUs


RE: Don't make me puke...
By ipay on 4/11/2011 1:16:35 PM , Rating: 2
quote:
I somehow don't see Steve's theories or concepts being researched or debated in Universities for the next century to come.
Indeed, but the theories an concepts and debates, will be available for viewing through iPage - the perfect fusion between a tablet, a smartphone and toilet paper that humanity was hoping for.


RE: Don't make me puke...
By KoolAidMan1 on 4/11/2011 5:33:30 PM , Rating: 2
How about the Apple II popularizing the desktop PC, the Macintosh popularizing the GUI (it took five years for Windows to reach feature parity with MacOS), NEXT and OS X, not to mention changing the music industry with iTunes and the film industry with Pixar.

To reduce Jobs' importance to iDevices is ignorant and shortsighted. Love him or hate him, his influence and significance in multiple industries absolutely cannot be denied.


RE: Don't make me puke...
By Boze on 4/11/2011 8:23:26 PM , Rating: 5
If you're using the measurement of which tech figure has catapulted the home computer, then you'd still have to choose Bill Gates. On top of that, if you lump in non-technical contribution to society, you'd still have to choose Bill Gates.

Bill Gates: Single-handedly eradicating polio worldwide.
Steve Jobs: Single-handedly eradicating money from people who have Narcissistic Personality Disorder.

Unfortunately, the zeitgeist is towards conspicuous consumption and superficial aesthetics.

Even the name of the book says everything you need to know about the man... "iSteve: The Book of Jobs". It reeks of arrogance. Just for record, I don't buy into the Bible - its just a book of mythology and oral tradition that someone finally wrote down, and then other scribes and authors have tweaked and changed over the centuries, but to make that kind of association?

Jobs disgusts me in nearly every way a human being can. The more I learn about him, the more there is to dislike. And you can bet he could ask to have the book's title changed and it would be done. One would think that the reality of death would be hitting home for him; apparently he'd rather go out as cult leader than world humanitarian.


RE: Don't make me puke...
By KoolAidMan1 on 4/11/2011 9:43:20 PM , Rating: 2
Gates succeeded in appropriating the tech paths forged by others and brute forcing their way into market dominance. That has been Microsoft's MO since its inception and that is what they continue to do today.

There is value in commoditizing things, absolutely, and I love Microsoft's products once they have hit a few iterations and caught up, but I don't kid myself either. Gates' importance is as a businessman first, tech visionary second. If his company did more than simply copy the work of others and deliver a good version after several iterations, then it would be a different story.

There is no disputing his philanthropy. It is great that he is doing these things with his incredible wealth, literally the biggest act of philanthropy in human history.

And while you are bringing wealth and philanthropy into the equation, both Steve Ballmer and Michael Dell have personal net worths that are individually over twice as much as Steve Jobs' own net worth. Larry Ellison and Paul Allen are worth even more. None are as culturally or technologically significant as Jobs, and none are known for their philanthropy efforts either. If anyone in particular sickens me, it is Michael Dell, a man that he is worth half the market cap of his own company, one that has only lost money for his investors. The best he can do is build more mansions around the world as his stock flounders, disgusting.


RE: Don't make me puke...
By MrBlastman on 4/12/2011 11:05:38 AM , Rating: 2
How can you defend a man that will never defend you? All he wants is your monies.


RE: Don't make me puke...
By KoolAidMan1 on 4/13/2011 2:46:18 AM , Rating: 2
I'll defend Gates and his importance as well, and lord knows he's taken a huge chunk out of my wallet. What does that have to do with anything?


RE: Don't make me puke...
By 91TTZ on 4/12/2011 11:26:11 AM , Rating: 2
The Commodore 64 and IBM PC did more to popularize the desktop PC. Xerox is the company that designed the GUI. Apple, a very small player, sold PCs with ideas that were already implemented by others.


RE: Don't make me puke...
By KoolAidMan1 on 4/13/2011 2:53:59 AM , Rating: 2
The Apple II brought the idea of the desktop to the mainstream. IBM followed up on the idea, and the Commodore 64 (which I had and loved) never sold what the Apple II line did.

Xerox invented the GUI, but it was never going to escape research labs and hit the market if Apple hadn't bothered to make it happen. It also isn't like they just took the GUI from PARC and slapped it in a Mac case and called it a day. They had many of the engineers from Xerox working on the Macintosh and it took them almost four years of continued refinement to get it into something ready for the market. Not even Bill Gates would refute the fact that the Mac kickstarted research that became Windows, especially since MS was privy to Mac development since the were the first to create software for that platform. Microsoft has been making software for the Mac longer than Windows has existed.

Revise history all you want, it won't make you right. :)


Antennagate
By JimboK29 on 4/11/2011 12:18:43 PM , Rating: 2
The book's cover should have Job's behind the Antennagate background. How the iPhone 4 was the beginning of the end.




RE: Antennagate
By MrTeal on 4/11/2011 12:21:50 PM , Rating: 5
"This biography sucks, all the pages are blank."
"No, it's complete. You're just holding it wrong."

Somehow I see any authorized biography of Jobs turning out somewhat like A Burns for All Seasons from the Simpsons.


On His Last Legs?
By DtTall on 4/11/2011 1:10:42 PM , Rating: 3
I'm surprised that the story didn't speculate on the reason that Steve would authorize a book now.

If I had to hazard a guess it would be that Steve is doing worse than everybody guesses and wants to do this book for his legacy.

Love him or hate him, he has a great story to tell and has made an undeniable contributions in his life.




RE: On His Last Legs?
By Lord 666 on 4/11/2011 2:16:52 PM , Rating: 2
That was my first thought... that there is a Steve Jobs death clock approaching.

Agreed as well on your other comments.


RE: On His Last Legs?
By KoolAidMan1 on 4/11/2011 5:37:13 PM , Rating: 2
Yeah, I was thinking the same thing too. What the Whipple procedure does to your general health is absolutely brutal, and this is before we get into the issue of other cancers popping up.


Timing
By JimboK29 on 4/11/2011 12:40:39 PM , Rating: 3
He's writing Jobs' biography now before the Android surge further steals his thunder.




By quiksilvr on 4/11/2011 12:16:36 PM , Rating: 2
I can't wait to see that happen.




Ahem! Did you get permission?
By The Raven on 4/11/2011 1:53:11 PM , Rating: 2
quote:
Jobs is the CEO and co-founder of Apple Inc. He helped establish the company in 1976 in Cupertino, California with Steve Wozniak and Ronald Wayne. He left Apple in 1985 after a power struggle with John Sculley and founded NeXT, Inc., then returned in 1996 as an advisor after former Apple CEO Gil Amelio bought NeXT. Apple has since become successful with its consumer electronics like Mac, the iPad, iPod and iPhone.

"Tiffany, you did not get permission from me to write that biography!"

-Steve Jobs-

;-P




"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)














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