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Goodbye, oh ye of little chrome
The PS3 is Dead; Long Live the PS3!

In response to our earlier reports of the increasing market rarity of the 20GB PlayStation 3, Sony Computer Entertainment of America has officially confirmed with DailyTech that the less expensive variant of its console will no longer be offered in North America.

“At launch, we offered two separate models of PLAYSTATION 3  to meet the diverse needs and interests of our PlayStation fan base,” explained Dave Karraker, senior director of corporate communications for SCEA. “Initial retail demand in North America was upwards of ninety percent in favor of the 60GB sku, so we manufactured and shipped-in accordingly.”

“Due to the overwhelming demand for the 60GB model from both retailers and consumers, we have ceased offering the 20GB model here in North America,” Karraker confirmed.

Even before launch, it was estimated that the 60GB would be the preferred version of the PlayStation 3. Original shipment ratios were 80 percent 60GB and 20 percent 20GB, but with the larger HDD version outselling the 20GB model 10 to one, Sony may have decided that it would be more effective or efficient to concentrate its production capacity to a single model.

“In addition to the larger internal hard drive, the 60GB PlayStation 3 features added storage media slots and built-in Wi-Fi not found in the 20GB system,” added Karraker. “Based on retailer and consumer feedback, we have decided to focus our current efforts on the more popular 60GB model.”

It would be reasonable to expect that any remaining stock of 20GB consoles on the market is the last of its kind. Thankfully, the 20GB PS3 has the same basic feature set as the 60GB model, making it equally capable and compatible with both games and Blu-ray movies – and every model made is assured to have the EE+GS PS2 chip for backwards compatibility. Sony has also indicated that the 20GB model, while discontinued, will still be supported by software and services, such as warranty.

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The Real Truth
By akugami on 4/11/2007 5:37:49 PM , Rating: 2
Basically, this is confirmation that Sony never really intended to make a 20GB PS3 and this "crippled" PS3 with cut down features was only put out to say create this perception of a sub $500 USD PS3 and deflecting the price of the "real" PS3 which was $600 USD.

While I'm sure the 20GB PS3 did not sell good enough to warrant it's continued existence, the fact that it was only available in limited numbers and the less than full support from Sony itself meant it was to die sooner than later.

I don't argue that initial demand for the PS3 was heavily leaning towards the 60GB model but these are early adopters and hardcore gamers. I'd say that right now, more people would be willing to buy the 20GB model than at launch. It would sell in higher percentages than at the launch of the PS3, except that it hasn't been available for months now and is officially discontinued. A shame since I would rather buy the 20GB model due to it's lower price point than the 60GB model.

RE: The Real Truth
By munim on 4/11/07, Rating: -1
RE: The Real Truth
By Bonrock on 4/11/2007 6:23:08 PM , Rating: 5
Actually, given the kinds of business decisions Sony has been making lately, that might not be a bad idea.

RE: The Real Truth
By encryptkeeper2 on 4/12/2007 11:34:07 AM , Rating: 1
I wonder if the, "If you can find a PS3 I'll give you $1,200.00 bucks" guarantee is still real, because if it is, I'll buy as many as I can. There's a company called D&H that deals computer parts to resellers and they have some consumer electronics. They have 4000 60 gigs in stock. And by the way, they don't have a single Wii in stock.

RE: The Real Truth
By chrnochime on 4/13/07, Rating: 0
RE: The Real Truth
By Goty on 4/11/07, Rating: 0
RE: The Real Truth
By BladeVenom on 4/11/2007 8:53:09 PM , Rating: 5
David Manning, from Sony, confirmed it was just a marketing ploy.

RE: The Real Truth
By Goty on 4/11/2007 11:22:28 PM , Rating: 1

RE: The Real Truth
By BladeVenom on 4/11/2007 11:43:08 PM , Rating: 5
It's a joke. David Manning was a case of marketing fraud committed by Sony. Sony wrote fictional reviews, and said they were by David Manning. There was no David Manning. It was all a marketing ploy.

RE: The Real Truth
By jtyson on 4/11/2007 7:20:41 PM , Rating: 4
I don't think Sony could continue bleeding money for every 20GB unit sold. If it were more popular, I'm sure Sony would have kept around until at least Fall, but the demand just wasn't there.

I don't think that many people are exactly upset (or surprised) by this change anyway. What you need to realize is that if Sony's getting rid of the bare-bones 20GB model, while also preparing an 80GB model for the market, there's likely to be some price-droppage for the 60GB model in the near future. And I think everybody (including Sony) could benefit from that.

RE: The Real Truth
By BZDTemp on 4/12/2007 7:05:15 AM , Rating: 2
60 GB vs 80 GB won't change the price one bit as the drives cost virtually the same. Don't forget the 20 GB PS3 had more than just 40 GB disk space left out compared to the 60 GB version.

RE: The Real Truth
By Roy2001 on 4/12/2007 1:53:48 AM , Rating: 3
I agree with you. Early adoptors are those hardcore PS fans with deep pocket. Most shoppers would prefer lower priced 20GB model. If Let's see this holiday season.

RE: The Real Truth
By SquidianLoveGod on 4/12/2007 5:18:12 AM , Rating: 2
The PS3 60gb model is $999 in aus, whilst the 20gb is $829
Xbox 360 core is $499 and the Wii is $399.

So realistically if your going to plonk down nearly a grand for a PS3 your better off skipping the 20gb model and going for the more expensive version, The price difference is only 170 bucks, Which allot of people even on the dole could muster. Mind you no one on the dole could afford to spend a grand on a console >.> Personally I would go for the Wii - As I'm a PC gamer at heart and Wii makes a good console during partys!

RE: The Real Truth
By Chaser on 4/12/2007 2:12:43 PM , Rating: 1
I agree with you. Early adoptors are those hardcore PS fans with deep pocket. Most shoppers would prefer lower priced 20GB model.

Of some 1.1 million units sold worldwide The 60GB accounted for more than 85% of the total.


The big picture
By Domicinator on 4/11/2007 7:11:30 PM , Rating: 1
The big picture here is that the Playstation 3 is only approaching 6 months old, and Sony is already dropping a sku. Doesn't that alarm any of you Sony fanboys? Guys, the PS3 in general is not selling well, and the 20 GB model was especially not selling well. It was just a way for Sony to compete with the Xbox 360. It didn't work.

I'm not an Xbox or Playstation fan. I don't even care about the Wii that much. I game on my PC. And I'm telling you right now, the graphics I'm seeing on the PS3 are only on par with graphics I had on the PC quite awhile ago. So if I'm going to spend $600, I'd rather spend it on PC hardware than a PS3, which I believe has a shaky future at best. The PS3 is a direct reflection of the problems with communication between Sony USA and Sony Japan. They've made some bad moves, and so far they haven't handled the PS3 very well either.

So once again, let me remind you what the real headline here is: SONY IS ALREADY DROPPING A SKU!!!!!

RE: The big picture
By Goty on 4/11/2007 8:31:24 PM , Rating: 2
Gee, Sony is already dropping an SKU. And the big deal is? If 90% of your sales come from a unit that you lose less money on per unit sold, wouldn't it make good business sense to drop the product that cuts more into your bottom line.

Oh, and then there's your comment about the PS3 not selling well. Let me just give you a look at this:

According to NPD, the Nintendo Wii sold 1.86 million units from November 2006 through February 2007; in comparison, Sony sold 1.1 million PlayStation 3 consoles and Microsoft managed to move 1 million Xbox 360s.


I guess if the PS3 isn't selling well then the 360 isn't doing so hot either, eh?

RE: The big picture
By Domicinator on 4/11/2007 8:52:58 PM , Rating: 2
Yeah, but you're comparing a system that's already been out for over a year to a system that just launched. People have had lots of time to cool off about the 360. The PS3 should have been red hot when it came out, but it seems like half the people that bought it just wanted to re-sell it on eBay. And then that market dried up. Last time I checked, there were still PS3s sitting there on eBay, some of them were probably from the launch.

RE: The big picture
By Spotacus on 4/11/2007 9:02:24 PM , Rating: 2
I don't know where they got their numbers at, but the 360 sold more than that in December alone. The Wii has also sold more than that. The PS3 number seems about right. The correct numbers seem to be about 2.2 million for the 360 and 2.1 for the Wii.

Or just search Dailytech for "NPD" and you can add up the monthly totals.

When will people learn and realize that PCs are a better anyway.

RE: The big picture
By Darthefe on 4/15/2007 12:55:42 PM , Rating: 2
beutiful combat

RE: The big picture
By mars777 on 4/11/2007 8:32:36 PM , Rating: 2

so it sold 33% of the 360... aproximate to 25% because of the launch in the EU..

well for me that are not bad numbers. they are perhaps mediocre.

RE: The big picture
By SunAngel on 4/11/07, Rating: 0
RE: The big picture
By Ard on 4/11/2007 9:11:34 PM , Rating: 3
And yet the PS3 is selling better than any previous Sony console (fastest selling console in the UK on top of that) and the 360 at the same point in it's life. But I forgot, it's still fashionable to proclaim 'gloom and doom' for anything Sony related, right? I mean, dropping the least profitable SKU must really be the beginning of the end, right? Please, wake me up if we're still sitting at 3 million PS3s at year end. Then you'll have something to talk about.

RE: The big picture
By jpeyton on 4/11/2007 9:22:16 PM , Rating: 4
Somehow, I don't think dropping the 20GB model will help Sony cut into the 3:1 sales lead Nintendo has every month in N. America and Japan.

Sony may sell 6 million PS3s by the end of the year, but when their competition is double or triple that total...that's where the trouble begins.

RE: The big picture
By Darthefe on 4/15/2007 1:05:52 PM , Rating: 2
doubt it if their is a price cut by october (Rumor) than i think that the PS3 has a good chance of chatching up since in september really good games would come out.

Lets say if i was a neutral customer and compared those 3 consoles deeply i would chose for the Wii or PS3 (if the price drops by a $100 or more)

Blu-ray player prices are going to go down by summer and since the reason for the PS3's high price tag is the Blu-ray player the price should go down if Sony is wanting to make a smart move

Just in time...
By bunnyfubbles on 4/11/2007 6:09:38 PM , Rating: 2
Can't argue too much against the new $480 XBox 360 now that there is going to be no more $500 PS3...

Damn Sony...

RE: Just in time...
By Bonrock on 4/11/2007 6:32:11 PM , Rating: 3
That's especially true considering that, in addition to the $480 Xbox 360 Elite, Microsoft is still offering the $400 and $300 versions of the system.

Honestly, how many people can afford to spend $600 on a PS3? The main advantage of console gaming used to be the relatively low cost of the hardware, but you can actually build a decent gaming PC for about the price of the PS3 (even including the cost of an OEM copy of Windows Vista). Since a PC can do a lot of other things besides gaming and watching movies, I find it hard to justify getting a PS3 unless for some reason you absolutely must have a Blu-Ray player right this very instant.

But perhaps I'm missing something...

RE: Just in time...
By Goty on 4/11/2007 8:26:08 PM , Rating: 2
You can always argue that people who want a true multimedia device can still go for a PS3 (which has been the core of the argument all along; If you want gaming only, get a 360, if you want gaming, usable internet, Blu-Ray/DVD capability, get a PS3).

And since when can you build a "decent" gaming rig for $600?

RE: Just in time...
By Spartan Niner on 4/12/2007 12:20:31 AM , Rating: 3
AMD X2 3600+ AM2 Brisbane OEM - $65
Decent Arctic Cooling HSF - $15
Super Talent 1GB DDR2-667 - $50
Biostar Tforce 550 AM2 - $70
nVidia 7600GT @ Microcenter B&M, PCI-e - $85
Antec NSK4400 mid-tower w/380W PSU - $90 (can go cheaper here)
Hard drive 80GB+ - $50+
DVD+RW - $25
O/S - Linux + Cedega < $50, otherwise $100+ for XP/Vista OEM

That's under $600 right there and is definitely decent.

RE: Just in time...
By Ryanman on 4/12/2007 10:14:31 AM , Rating: 1
Of course its not as good as a PS3 but you can do more with it.

RE: Just in time...
By mars777 on 4/11/2007 8:27:49 PM , Rating: 2
Maybe you are missing the fact that the PS3 natively supports USB devices (keyboard/mouse) and is a good media PC if not a full pc if installing YDL linux.

RE: Just in time...
By NoSoftwarePatents on 4/11/2007 8:47:46 PM , Rating: 1
Here's one thing you missed-not everyone who can afford a PS/3, sees value in it at this time, due to the low number of super-high quality games for starters...

RE: Just in time...
By BZDTemp on 4/12/2007 7:13:27 AM , Rating: 2
Considering how many people bought the PS3 here in Europe where it costs around $900 I think many people can. So yes you're missing something :-)

As for comparing the PS3 with the 360 Elite I think the PS3 is a bargain. For about the same money the PS3 get's you Wireless Network, Bluetooth (meaning you can use standard wireless headsets, keyboards... I for examply use a Wireless Mac keyboard with my PS3), Standard Memory card readers and Blue Ray. Even if the 360 Elite included HD DVD the PS3 would still be the best buy hardware wise.

Also when comparing the PS3 and the 360 many people keep forgetting SONY let's you swap the hard disc as you see fit meaning an upgrade is dirt cheap compared to Microsoft's offerings. And then there is Linux meaning you can have you're PS3 play anything from a networked hard disc without the need of a PC running Windows to stream the data. Hell you can even run OpenOffice, Firefox and what not on the beast :-)

RE: Just in time...
By Ryanman on 4/12/2007 10:13:51 AM , Rating: 1
Microsoft is discontinuing the core after the elite is erleased...

Never saw a 20 GB model.
By Anonymous Freak on 4/11/2007 6:51:50 PM , Rating: 2
I find it odd that if 20% of those shipped were 20 GB models, why did I never see a single on on a store shelf, while I would see STACKS of 60 GB models.

That the 60 GB model outsold 10-to-1 strikes me as a true measure that it was MADE in 10-to-1 ratio. (Or more.)

Yes, Sony will save on manufacturing costs by only having one model; and the 60 GB probably costs (efficiencies notwithstanding,) slightly LESS than $100 more to manufacture, so they save a couple dollars there, as well. So they are probably still losing money on each model, but losing slightly LESS money on the 60 GB model, and will save a slight amount of money by consolidating manufacturing. It would also not surprise me to see the U.S. model lose its PS2 hardware compatibility in an update later this year, to both further cut costs, and further increase product similarity.

RE: Never saw a 20 GB model.
By mars777 on 4/11/2007 9:00:37 PM , Rating: 2
if they manage to improve the compatibility on the emulator i'm for it...

reduce the cost and then drop the price... why would i want another chip inside the console if it is not needed? to eat a couple of watts? :D

RE: Never saw a 20 GB model.
By dudecat64 on 4/11/2007 10:09:22 PM , Rating: 2
Actually sony cannot drop backwards compatiblity cause they told everyone it would have it. If they drop it they will take a big loss in sales to the Wii and Xbox360. They need whatever attracts people to buy the ps3 cause they are not selling as fast as sony figured. I know alot of people not buying the ps3 strictly on the price.

By Vanilla Thunder on 4/11/2007 5:18:29 PM , Rating: 5
Now who wouldn't read that?


Spin time with Sony!
By jay401 on 4/11/2007 10:13:20 PM , Rating: 5

Spring Refresh
By rupaniii on 4/11/2007 10:44:25 PM , Rating: 2
I expect that body will continue.
I believe that they will sell the old body with a 60gb HDD and then put an 80GB HDD in the upscale model.

That adds more value to the lower level unit. I'd rather see 100gb in the upscale model, but, i'd also like to see a big USB HDD available for the upcoming IPTV services.

It'd also be nice if there was an external Digital CableHD Tuner for the PS3 so I can do media center all through it.
if that also had a slot for the external HDD, that would just rule.

doesnt make a difference
By Allen Iverson on 4/12/2007 3:39:45 AM , Rating: 2
not like there were many 20gbs being sold anyway (for whatever reason).

By krakman on 4/12/2007 5:28:18 AM , Rating: 2
___________________________________20 GB_____60 GB
Preliminary Total Console Cost Estimat____$805.85___$840.35
Suggested Retail Pricing(US)____________$499.00___$599.00
Difference Between Cost and Retail Price __$306.85___$241.35
Source - iSuppli Corporation November 2006

By encryptkeeper2 on 4/12/2007 10:20:31 AM , Rating: 2
Although the 20gb did exactly what it was supposed to do, and that is to have a lower cost piece of crap to justify the price for the higher priced piece of crap.

Hehe...One down, one to go.

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