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Everything short of seppuku

After all the problems the company's been going through due to its battery fiasco, Sony executives finally emerged to publicly apologize for the inconvenience its electronic components have caused worldwide.

"I would like to take this opportunity to apologize for causing worries over safety of lithium-ion batteries," Sony Corporate Executive Officer Yutaka Nakagawa said, bowing apologetically with two other executives in Japanese tradition at a news conference at a Tokyo hotel, reports the Associated Press.

"We want to put this behind us," Nakagawa said. "I take this problem seriously and I want to finish the replacement program as quickly as possible for the sake of our users and corporate customers."

Sony spokesperson Naofumi Hara clarified what Nakagawa meant by "safety."

"This is not a safety issue," said Hara. "This is about addressing people's concerns which have become a social problem, and we made the managerial decision that the recall was necessary."

Sony also confirmed that the battery recalls are causing a global shortage. According to Reuters, Nakagawa said the company was in talks with PC makers about enlisting the help of other, perhaps even competing, battery makers to meet demand.

The embarrassment caused by the recalls are having some question Sony's technical prowess.

When asked about the likelihood that PC makers may stop using Sony batteries and switch to other manufacturers, Nakagawa responded: "We think there is a good chance for something like that to happen."

Still, Sony stands strong saying its battery disaster won't deter the company from the business. "The battery operation is a very important business for us. We have no intention of quitting it or scaling it down," Nakagawa added.

Sony recently projected its lowest profit in five years due to the financial hit the company will take in replacing faulty batteries.



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Thats nice
By retrospooty on 10/24/2006 6:43:53 PM , Rating: 5
At least they did apologize, as opposed to saying nothing, I would prefer an apology. I am glad for that.

On another note, I would like to take this opportunity to apologize to Sony. I am sorry Sony, I will never buy another Sony product... Not at all because of this battery issue, but for the many other area's where your business practices piss me off.

Regards,

Spootay !




RE: Thats nice
By Clauzii on 10/24/2006 6:50:59 PM , Rating: 3
Yes, nice with an apoligy. One hell of an expensive one, that is :P

So let's hope they will get a little better doing buisness, and finding some new guys who can promote their products in a proper way.

Every big cooperation has problems sometimes. Everything else would be foolish to think when one consider big companies to be "Townhoods" spread all over the world, getting everything to work together. I'm not any "fan" (except ATI ;), but SONY does make a LOT of good gizmos, usable for almost everyone.


RE: Thats nice
By RedStar on 10/24/2006 6:51:49 PM , Rating: 2
that's more than a bit funny. Months go by after a lappie fire caught on film..Dell recalls batteries...everyone blames dell. Then, a few more companies recall sony batteries. Sony says that's it..there will be no more recalls. No one else is affected.

Today, after about 6 more recalls + sony + the world ...

sony says....sorry mates :)

ya, at least they said sorry :)


RE: Thats nice
By retrospooty on 10/24/2006 7:41:08 PM , Rating: 3
Yes, sorry about your skin graft surgery... Very sorry. ;)


RE: Thats nice
By tuteja1986 on 10/25/2006 2:04:38 AM , Rating: 3
They should also apologizes for closing down lik-sang. :(


RE: Thats nice
By lobadobadingdong on 10/24/2006 7:39:11 PM , Rating: 2
koodos to them, I remember ford not wanting to own up to the whole firestone fiasco. the firestone tires were perfectly fine, the problem didn't arrise until ford told thier dealerships to lower the psi from the recommended 35psi to 26psi to lower the noise complaints multiple customers were making....I drive a dodge and jeep instead of 2 fords because of it. I don't remember if ford ever owned up to it or not, it's been too long ago, but I'm sure many here remember that insanity.


RE: Thats nice
By akugami on 10/24/2006 8:19:56 PM , Rating: 2
quote:
" This is not a safety issue ," said Hara. "This is about addressing people's concerns which have become a social problem, and we made the managerial decision that the recall was necessary."

Emphasis mine but this is why I am less than satisfied with this "apology" from Sony. I mean seriously, WTF. Yeah, we're apologizing about these batteries because it's becoming a "social issue." And by that I think they mean people are getting scared about exploding Sony batteries. But hey, it's not because they can cause bodily harm or anything.

Sony, you screwed up. Just admit it and stop dancing around the issue. It's like Apple (and I'm a supporter of Apple) blaming Microsoft for the bad quality control checks that allowed a trojan to be loaded onto some iPods. You screwed up, admit it.


RE: Thats nice
By theapparition on 10/25/2006 7:48:39 AM , Rating: 2
Hey lobadobadingdong,
That’s a great reference and perfectly analogous. However, the real reason that the psi was reduced was the Explorer was too likely to roll over at full firestone recommended psi rating. It failed several safety tests for roll over. The Ford engineers solution, reduce tire pressure would cause the tires to absorb that energy and reduce roll-overs. Tires absorb more energy, energy turns to heat, heat causes delamination, delamination causes accidents.
Firestone took all the bad press when it was Ford all along.


RE: Thats nice
By Dactyl on 10/24/2006 8:33:29 PM , Rating: 2
Sony execs make bad decisions, release defective products, and then face scandal after scandal.

It's been obvious for months now that Sony is in a nosedive. If I owned any stock, I would have sold a long time ago. If you have stock, sell now.

I feel sorry for Sony shareholders and employees . A big company like Sony isn't going to die in a big splash, but it can slowly bleed off its talented employees, not create anything new, and survive off products its already created (Aibo?) and patents it already owns.

We're going to see Sony continue in a slow decline until someone takes charge and kicks some ass. Then they can write a book about it, or something.


RE: Thats nice
By DigitalFreak on 10/24/2006 8:47:09 PM , Rating: 5
Don't feel sorry for the shareholders. They're the reason corporations cut corners in the first place. All about making the shareholders happy.


RE: Thats nice
By jtesoro on 10/25/2006 2:30:53 AM , Rating: 2
It's more like they made some decisions which they thought in the end would result in the shareholders being happy. Unfortunately they were bad decisions and now obviously the shareholders aren't happy. So I think it's fair to feel sorry for the shareholders too.


RE: Thats nice
By rushfan2006 on 10/25/2006 8:56:46 AM , Rating: 2
quote:
Don't feel sorry for the shareholders. They're the reason corporations cut corners in the first place. All about making the shareholders happy.


Your lack of understanding of the corporate and financial worlds - and how they have a simbiotic(spelling?) relationship is astounding.

In short...corporate shareholders make the corporate world go round - if it wasn't for shareholders there would be much less of the products you and I have come to enjoy and even rely on - from cars to get us to work, to our luxuries like our gaming PCs and our consoles....

Feel sorry for the shareholders? Yeah...at least the ones that did long hours of research before they invested and thought it as a wise decision at the time.





RE: Thats nice
By blwest on 10/25/2006 9:06:35 AM , Rating: 2
I think you're wrong. It's obvious anything is legal in the business world as long as the shareholders make money. Had enron not lost any money and shareholders had a fat check in the bank, the execs at enron would have been praised, not sent to jail.

quote:
Your lack of understanding of the corporate and financial worlds - and how they have a simbiotic(spelling?) relationship is astounding.


RE: Thats nice
By fliguy84 on 10/24/2006 8:43:17 PM , Rating: 2
Thanks Sony for apologizing.


RE: Thats nice
By BladeVenom on 10/24/2006 9:09:48 PM , Rating: 2
Now all they have left to apologize for is for rootkits, incompatible formats, Lik-Sang, DRM, DMCA, RIAA, MPAA, PS3, ATRAC, SACD, and a couple of format wars. Probably a few other things I forgot, but I'm sure someone else will bring them up.


:(
By SDA on 10/24/2006 6:48:48 PM , Rating: 2
"This is not a safety issue," said Hara.




RE: :(
By Seer on 10/24/2006 7:38:52 PM , Rating: 2
Statistically speaking, it's not.

It's not even a social issue. It's a "Please don't sue me." There's a relatively good chance that atleast one person will be damaged by the batteries. The probability of that person being you, however, is exceedingly low.


RE: :(
By SDA on 10/25/2006 6:00:53 PM , Rating: 2
So wait-- would a pharmaceutical that causes liver toxicity in one in a very few patients not pose a "safety risk"?

I guess someone had better tell the FDA before they make another big mistake!


Surprise
By CKDragon on 10/24/2006 7:20:12 PM , Rating: 2
Sadly, after months of horrible PR work in so many Sony divisions, I think I'd be less surprised if they issued a statement saying that this problem never would have happened if the user base knew how to properly use a battery.




RE: Surprise
By sxr7171 on 10/24/2006 8:18:29 PM , Rating: 2
Yeah, so very true.


Kudos to all Sony haters for accepting their apology
By SunAngel on 10/24/2006 7:46:24 PM , Rating: 2
Let me be the first to say in Sony's defense, A Warm Thanks for Everyones Understanding.

Too many times, and especially here on DailyTech. the hate can be overwhelming. I praise Sony for taking the humble road of sincerity and expressing an apology. I just hope their acceptance of the apology by the community is sincere also and the Sony bashing can come to an end.




By nomagic on 10/24/2006 11:11:59 PM , Rating: 2
I am sorry. Every time I read Sony top executives' arrogant statement, my fingers get itchy. I once thought Japanese businessmen are humble people...


Sony
By daftrok on 10/24/2006 8:26:05 PM , Rating: 2
They saw the issue, they replaced all the potent batteries, they apologized and will DEFINITELY look further into future battery production. All that should have been done in response to the exploding battery issue has been done. They fucked up, they know it, and they're sorry. I'm happy no one (reported at least) was seriously harmed and I'm happy this jolt reminds businesses of the ups and downs of mass production and be careful what you make (Sony) and what you are taking from other companies (Dell, Fujitsu, Toshiba, etc.) and what you are putting into your products (Sony).




perhaps.
By Wwhat on 10/25/06, Rating: 0
RE: perhaps.
By Wwhat on 10/25/2006 2:52:23 PM , Rating: 2
Common that was a nice jab at their 'rootkit fix' fiasco, learn to smile a bit pathetic losers, jesus.
I guess I'll either stop comenting or better yet make 3 new accounts to vote myself up each time then eh. :rolleyes:



What I am most shocked about...
By GreenEnvt on 10/25/2006 6:52:49 AM , Rating: 2
Is that the Sony official agreed it could cause their customers to switch to other brands.
With Sony's recent lines of "ps3 is too cheap" and the like, I'd have expected them to answer "no, this will get us more customers".




"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














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