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After years of poking fun at Windows with "Get a Mac" ads, Apple is on the receiving end of competitor assaults

It’s no secret that Apple executives have grown tired of Samsung’s commercials that either 1) poke fun at its overly enthusiastic fan base or 2) harp on the features that Apple products are missing in comparison to its own Galaxy smartphones and tablets.
 
In continuing its trend of pointing out features that the iPad lacks, Samsung has released two new commercials that attempt to dull the luster of Apple’s best-selling tablet. The first commercial is a continuation of previous efforts that have mocked the iPad’s inability to run apps side-by-side on the display.
 
While previous commercials from Samsung (and Microsoft) pointed out the benefits of split-screen multitasking in a business setting, this latest commercial goes for a lighter, kid-friendly tone:

 
In the commercial, a dad (who wants to follow real-time updates in a sports app) finds it difficult to share an iPad with his baby (who just wants to watch the movie “Rio”). However, after switching over to a Galaxy Tab S, both the baby and dad are happy thanks to split-screen multitasking.
 
The second commercial touts the superior contrast ratio of the Super AMOLED display (2560 x 1600) found on the recently released Galaxy Tab S:

 
Samsung’s newest Galaxy S tablets (available in both 8.4” and 10.5” form-factors) feature higher resolution displays while at the same time being lighter and thinner than their iPad counterparts. Samsung, however, is able to achieve lighter designs through the use of a plastic body, whereas Apple’s iPad Air and iPad mini with Retina Display both use aluminum shells.
 
Apple’s next generation iPad Air and iPad mini with Retina Display are likely to launch this fall and will reportedly support split-screen multitasking. 

Sources: Samsung via YouTube [1], [2]



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not really
By GulWestfale on 7/13/2014 9:00:55 PM , Rating: 5
samsung isn't picking on them by making petty, unsubstantiated claims. they are simply pointing out the truth.




RE: not really
By wordsworm on 7/14/14, Rating: -1
RE: not really
By piroroadkill on 7/14/2014 3:42:22 AM , Rating: 3
Really? How old were they? I was writing BASIC code when I was 10 or so, and I'm not a genius. Getting confused by an Android tablet?


RE: not really
By Cheesew1z69 on 7/14/2014 8:40:53 AM , Rating: 3
quote:
getting harassed by popups (from Google) which are way too difficult for them to understand.
Also this, harassed by popups from Google? Um...no.


RE: not really
By FITCamaro on 7/14/2014 8:29:15 AM , Rating: 3
I don't think I've ever gotten a popup from Google on my Nexus 7. What are you talking about? Popups on the OS or popups in a browser?


RE: not really
By Reclaimer77 on 7/14/2014 9:43:11 AM , Rating: 3
The anti-Android FUD has reached such levels, people are outright lying now.

Popups from Google on a tablet? Yeah that's straight up BS.

And his "intelligent" kid's iPad 'got broken'? LOL, I'm not even going there.


RE: not really
By atechfan on 7/14/2014 6:05:51 PM , Rating: 2
So if something breaks, the user is stupid?


RE: not really
By GotThumbs on 7/14/2014 9:23:43 AM , Rating: 2
quote:
but it got broken


LOL.

You mean he or someone broke it. It didn't' just happen on it's own.

I love how parents/adult children try to deflect the facts and avoid 'self-responsibly' or the teaching if it to their children.

My niece and nephew both have Android devices and had very little trouble figuring them out. Regarding popups, it's just a matter of paying for the APP's. Free APP's are paid for through advertising. Also as with the web, you get what you pay for. If its free, there are catches.

With all due respect, perhaps you should try to better inform your children on the real world.


RE: not really
By Motoman on 7/14/2014 9:55:16 AM , Rating: 4
Well, in all fairness, it was an Apple product...might have just spontaneously combusted.


RE: not really
By GotThumbs on 7/14/2014 9:28:14 AM , Rating: 2
quote:
two perfectly intelligent kids


LOL.

How many people use this term to describe their children? It's called denial of reality. If they were intelligent, it would not have been that hard. Perhaps they are more created and less logical. Left brained VS. Right brained. Nothing wrong with that, but be honest about it.

The first step is to accept the reality of the situation. The tablet did NOT break itself. If they don't know how to care for the devices, then perhaps they're not ready to use them.


RE: not really
By GotThumbs on 7/14/2014 9:30:08 AM , Rating: 2
I meant to say 'Creative'

Edit sure would be nice.


RE: not really
By Flunk on 7/14/2014 9:38:29 AM , Rating: 2
When I was a kid (from about 8 on) I had to fix my parent's computer when they screwed it up. Android is not very hard to use, it's almost completely idiot proof assuming your kids are old enough to read.


RE: not really
By Monkey's Uncle on 7/14/2014 10:32:44 AM , Rating: 2
Not sure what you are going on about.

I have yet to be harassed by a popup from Google on any of my android devices (phones or tablets). And I have been using them for more than a few years now.

And I am sorry to pop your bubble, but a kid that can't deal with the odd popup that might come up doesn't strike me as particularly intelligent.

Apple's products are not immune to popups either.

Just sayin'///


RE: not really
By wordsworm on 7/15/2014 3:54:01 PM , Rating: 2
And how old are you? Two? No? Much older than that? yeah, for you and me, there's no issue with using it. But for young kids it's not very well designed. I'd heard that Apples were better at that, but I wouldn't know from experience.

actually, the more time that passes, the more I find Android to be pretty bad. It never lived up to its promise of being a real Linux OS. Both Android and Apple are built from Linux, but neither have the openness that Ubuntu or any other Linux OS had.

Hopefully Ubuntu will offer a good alternative when it finally delivers.


RE: not really
By EasyC on 7/14/2014 12:46:18 PM , Rating: 3
It's got electrolytes...which are what plants crave!


RE: not really
By dxf2891 on 7/14/2014 4:43:25 PM , Rating: 2
I just saw Idiocrasy this weekend! Lol!!!


RE: not really
By EasyC on 7/14/2014 5:09:07 PM , Rating: 3
I feel it's more of a prophecy than a movie.

Especially when people say Android is too complicated to use.


RE: not really
By BZDTemp on 7/14/2014 6:04:46 AM , Rating: 4
Exactly. The no-multitasking thing gets old really quickly - it is like been transported back 25 years having to make due with a from that time.

I guess it's because Apple want the iSheep to buy multiple iOverpriced units.


RE: not really
By Reclaimer77 on 7/14/2014 9:39:29 AM , Rating: 2
I have to say I really love Samsung's add strategy because it's so simple and speaks to the every day lifestyle of the consumers.

What DON'T you see in these commercials? You don't see gratuitous scantly clad women, people dancing around doing cartwheels with keyboards (I'm looking at you, Microsoft), wacky annoying music. There's no promises these devices will make you sexier or smarter or appear more interesting than you are. Hell there's not even any special effects, stunts, or pyrotechnics. How refreshing!

This isn't even a "slam" on Apple or the competition. They're just saying hey, here is what you can do with our device that you can't do on the other guys. That's not negative advertising at all.


RE: not really
By atechfan on 7/14/2014 4:09:58 PM , Rating: 1
So it is smart advertising when Samsung does it but attack adds when others do it? Got you.


Nice but not quite good enough
By cknobman on 7/14/2014 9:57:18 AM , Rating: 4
This is all nice and better than Apple but I'd much rather have a Windows 8 tablet than an Android any day.




RE: Nice but not quite good enough
By Sonicmerlin on 7/14/2014 10:27:15 AM , Rating: 2
So, so true. I can't wait for Cherry Trail. High res Windows 8 tablets with 4 GB of RAM is an exciting thought. Although it's a little disheartening to realize Cherry Trail's GPU will be literally only half as powerful as the Tegra K1.


RE: Nice but not quite good enough
By Monkey's Uncle on 7/14/2014 10:39:00 AM , Rating: 1
It is a little shocking that it would need 4GB. Is it really so bloated that it would need that kind of memory?

I for one am not looking forward to that.


RE: Nice but not quite good enough
By acer905 on 7/14/2014 12:18:45 PM , Rating: 2
Bloated? No, the OS and light apps run very well as it is with Bay Trail & 2GB of ram. Even the massive memory hog that is Chrome runs great till I hit 15 or so tabs, however the extra ram would be appreciated when using Photoshop on my VivoTab Note 8.


RE: Nice but not quite good enough
By EasyC on 7/14/2014 12:50:16 PM , Rating: 2
This is false. I bought a brand new Surface Pro 3 with 4GB, and had to return it for the 8GB model.

With ONLY a single instance of IE open and 2 tabs, it was consuming 60% of the 4GB.


By retrospooty on 7/14/2014 3:12:09 PM , Rating: 2
windows 8 (7 too) Cashes memory. Just because it shows its in use doesnt meen its in use... 4 is plenty for a laptop/tablet unless you are doing something out of the ordinary.


RE: Nice but not quite good enough
By ritualm on 7/14/2014 8:14:55 PM , Rating: 2
Or look at the flip side: if your OS isn't making full use of available RAM on your system, you're essentially wasting money.

I have serious doubts about IE using 2.4GB of RAM all by itself. 32-bit Chrome uses roughly 1.5GB on my SP2 right now (8-10 sub-processes combined), while Firefox consumes around 580MB by itself.


RE: Nice but not quite good enough
By EasyC on 7/15/2014 8:07:34 AM , Rating: 2
You're right, IE doesn't. Windows does. That's my point.

Out of the box, performing the simplest of tasks, it's using over half the installed RAM. That doesn't leave much in terms of venturing beyond Facebook.

Throw on an instance of VS and one of SSMS and I'm up around 6GB.


RE: Nice but not quite good enough
By Reclaimer77 on 7/14/2014 1:42:39 PM , Rating: 2
It's Windows. When has Windows ever been light and efficient for mobile devices?

That's the catch 22. You get to use your Windows software on your tablet, that's great. The trade-off is that you get to have all the slowdowns, resource hogging, and others quirks of Windows along with that.

The funny thing is, Windows RT wasn't much better lol.

4GB should be more than enough RAM, unfortunately that's pretty much the bare minimum for Windows 8. You need 8 or even 16gigs of system RAM if you REALLY want Windows to shine.


RE: Nice but not quite good enough
By cknobman on 7/14/2014 2:14:31 PM , Rating: 2
The funny thing is your talking out of your @ss.

Windows 8 runs just fine and dandy on 4gb of RAM.
As a software developer I know this first hand for a fact. I can have sql server, visual studio, and ie/chrome running with multiple tabs all at the same time and Windows handles it perfectly. This is on a 1st generation Surface Pro with 4GB ram too.

Windows RT was fine as well.

There are no huge resource hogs in Windows 8 when it comes to the OS.

In fact its much easier to get resource hogs in Android with the unrestricted capabilities developers have.


RE: Nice but not quite good enough
By EasyC on 7/14/2014 2:21:48 PM , Rating: 2
I have to disagree. I'm a software architect and as I've mentioned before, my Surface Pro 3 was running 60% RAM utilization with only a couple tabs of IE open.

Throw in some Office apps, VS, and SSMS and I'm willing to bet you'll start tagging the page file in no time flat.

I tend to stay clear of unnecessary SSD calls if I don't have to. Sure it's plenty fast, but Windows 8 Pro should have a minimum of 8GB for anything remotely productive.


RE: Nice but not quite good enough
By EasyC on 7/14/2014 2:24:00 PM , Rating: 2
My 8GB Pro 3 is using 2.2GB of RAM with one tab of IE open after a fresh reboot right now.


RE: Nice but not quite good enough
By atechfan on 7/14/2014 4:13:46 PM , Rating: 2
Of course if you are running a browser, Office and Visual Studio all at once you will be wanting more RAM. If Android was pushed that way too it would be crying for RAM. But the typical Android usage of checking Facebook and playing Angry Birds doesn't take much memory. It doesn't on Windows either.


RE: Nice but not quite good enough
By Sonicmerlin on 7/15/2014 3:32:17 AM , Rating: 2
Lol you're a "software architect" huh?


RE: Nice but not quite good enough
By EasyC on 7/15/2014 8:09:33 AM , Rating: 2
It's a fancy term some companies use to distinguish regular engineers from people who actually construct the solutions.

You give an engineer a spec. You give an architect requirements.


RE: Nice but not quite good enough
By Reclaimer77 on 7/14/2014 2:28:27 PM , Rating: 2
quote:
The funny thing is your talking out of your @ss.


What the...excuse me, but how? You are wrong!

I use Windows every day, and have for decades. And everyone below you knows exactly how wrong and how much ass-talking YOU are doing.

Windows is a lot of very fine things. But lightweight and efficient? No, sorry. That is absolutely NOT one of them.


RE: Nice but not quite good enough
By atechfan on 7/14/2014 6:04:28 PM , Rating: 2
The Windows kernel is plenty light. The problem with Windows as far as memory footprint goes is it tends to load tons of services for things you might do, instead of only starting them if needed. One of the first things I do on any new install is turn off all the auto-starting services for things I either never, or rarely, use.

People also confuse hard drive space the OS takes up with memory usage. I see that all the time. Windows tends to have tons of stuff, like millions of old drivers, ready to be used if the device is ever plugged in. I would rather they got rid of most of that and used the online driver search almost exclusively.


By Sonicmerlin on 7/15/2014 3:33:10 AM , Rating: 2
But you don't use Windows 8, so how would you know?


RE: Nice but not quite good enough
By atechfan on 7/14/2014 4:15:32 PM , Rating: 2
Windows 8 runs just fine in 4GB. It is 1GB more than what my old laptop has. The laptop that started running noticeably better after I went from 7 to 8 on it.


By Sonicmerlin on 7/15/2014 3:30:21 AM , Rating: 2
Do you always put words into people's mouths? If you're satisfied with 2 GB I'm sure you can buy an extra cheap discounted tablet when the 4 GB versions come out.


I'm sure Apple is very scared /s
By saarek on 7/14/2014 7:13:39 AM , Rating: 2
Let's face it, the iPad is the best selling tablet by miles.

If split screen is the biggest missing feature that Samsung can find I am sure that Apple will not be losing any sleep.

The iPad is a great all round tablet, like all products there will be certain missing features and Samsung is doing well in trying to point those out.




RE: I'm sure Apple is very scared /s
By TheSlamma on 7/14/2014 8:31:23 AM , Rating: 4
Samsung has nothing but an overbloated battery suck of a device with way too much background junk going on. I can't believe how many services you have to put to rest on their crappy distro of droid.

Android in general already suffers from this. Take a Nexus 7 charge it to 100% and fresh boot it up with nothing running, do the same with an ipad, set them down and come back 2 weeks later. What is going on with Android that does that to a battery so fast.


By Sonicmerlin on 7/14/2014 10:22:43 AM , Rating: 2
Android's intents system has always been a mess. Programs constantly wake up in the background at an unnecessarily frequent rate and drain your battery. Google is trying to fix this somewhat with Android L, but a part of that strategy requires voluntary effort on the part of the devs to use the new API. I don't know how much they'll bother. Not to mention L won't even be on the majority of android devices for another 2 years.


By Reclaimer77 on 7/14/2014 10:54:47 AM , Rating: 5
The iPad has a massive battery. Over 50% larger than the Nexus. So, duh, it's going to have better battery life and better standby battery life.

Not saying the Nexus 7 is the greatest tablet out there, but if you think the iPad is really worth double the price, you're taking crazy pills.

But let's not let facts get in the way of your biased ranting.


RE: I'm sure Apple is very scared /s
By EasyC on 7/14/2014 12:47:46 PM , Rating: 2
Must be a tablet thing, then. My phone lasts longer than an iPhone and it has more pixels, ram, and cores. What is going on in iOS that does that to a battery so fast?


RE: I'm sure Apple is very scared /s
By TheSlamma on 7/15/2014 12:14:58 AM , Rating: 2
I have an iPhone 4S that still goes for days on the original battery and it's one of the original 4S's so I'm not sure where you get your comparison. My Nexus reference is actually real life


RE: I'm sure Apple is very scared /s
By EasyC on 7/15/2014 8:12:50 AM , Rating: 2
I was referring mostly to the 5/5S. Although I'd highly doubt any 4/4S with years of use still retains that kind of battery life.

The nexus also doesn't have much in terms of battery management. I went to bed last night with 71% battery life remaining and 1.5 hours of screen on time throughout the day. I don't have a nexus LOL.


By letmepicyou on 7/14/2014 2:18:04 PM , Rating: 2
What Samsung fails to realize is that if they want to truly dominate the tablet market, only one thing stands in their way.

HOW ABOUT NATIVE FLASH SUPPORT, SAMSUNG? ANDROID?




Pot meet Kettle!
By danjw1 on 7/14/14, Rating: -1
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs














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