9to5Mac says that Patrick Pruniaux is joining Apple to assist in its "iWatch" efforts

Apple is on track to release its next generation iPhone this fall (reports suggest that both 4.7” and 5.5” variants are incoming), but that isn’t the only big release on tap for the Cupertino, California-based gadget maker.
Recent reports are increasing in confidence that Apple will also launch its own smartwatch this fall that will compete against devices running Android Wear. Apple has reportedly signed up such athletic talent as Kobe Bryant and Dustin Brown to promote the “iWatch” upon its launch.
The latest information on the iWatch to come through the newswires is that LVMH -- a French conglomerate whose brands include Dior, Hennessy, Donna Karan, and Louis Vuitton -- has lost a key executive from its Tag Heuer watch division to Apple.  

Patrick Pruniaux [Image Source:] 

Jean-Claude Biver, who overseas LVMH’s watch brands, told CNBC in an interview that one of Tag Heuer’s sales directors bolted to take to a job with Apple. 9to5Mac is separately reporting that the executive in question is Patrick Pruniaux, [now former] Vice President of Sales and Retail for Tag Heuer.
Apple’s latest hire might suggest that its smartwatch will be billed as a “premium” device that will command a higher price than the $199 Samsung Gear Live or the $229 LG G Watch (not to mentioned rumored $99 to $149 Android Wear entry from ASUS).
But then again, Motorola’s Moto 360 has enough of a “premium” look to get tech geeks all hot and bothered and it will reportedly feature an MSRP of $249. 

Sources: CNBC, 9to5Mac

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