Both services are expected to reach 1 gigabit per second by mid-2014

AT&T wants to snag Texan customers away from Google with its own speedy internet service at the end of this year.

AT&T said it is planning to roll out a 300 megabits-per-second service (called AT&T U-verse with GigaPower) in Austin, Texas come December. From there, it plans to increase that speed up to 1 gigabit per second by mid-2014. 

The new AT&T offering will be about seven times faster than the company's current home broadband service, and it will reportedly allow users to download a full HD movie in under two minutes. 

“Austin embodies innovation and social consciousness, and is the heart of a vibrant, ever-evolving tech culture and entrepreneurial spirit," said Dave Nichols, President – AT&T Texas. "With our all-fiber U-verse services, we are building the foundation for a new wave of innovation for Austin's consumers, businesses, and civic and educational institutions.  It's about engaging the full community and empowering the city and its people with all that technology can offer us. This investment will help attract new business and new jobs to Austin."

While Austin will be the first U.S. city to receive AT&T's new service, the company plans to offer it in others over the next few years. 

AT&T's actions are likely in response to Google's planned roll out of Google Fiber in Austin, which is supposed to occur mid-2014 as well. The service -- which is supposed to be 100 times faster than today's average broadband service -- was announced back in April of this year. AT&T announced its plans for a 1 gigabit per second service immediately after. 

Source: AT&T

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