Print 26 comment(s) - last by Tony Swash.. on Jan 30 at 6:21 AM

Wi-Fi + LTE model costs $929

Apple's iPads are no doubt hugely popular with consumers, but the company has been notoriously stingy with storage space on the devices. When the iPad was originally released in 2010, it was available in 16GB, 32GB, and 64GB models. When the fourth generation iPad was announced a few months ago, it too was still stuck with the same storage capacities.
Apple has finally listened to the cries of users craving more storage space by announcing a new 128GB model. However, be prepared to pay dearly for it.
IPad storage upgrades have always been priced at $100 for double the storage capacity, and the 128GB model is no different -- the 128GB iPad Wi-Fi costs $799 versus $699 for the 64GB iPad Wi-Fi. If you prefer to have the 128GB model with Wi-Fi + LTE, it will set you back a whopping $929.

The new 128GB fourth generations will be available in black and white starting on February 5.
In other news, Apple yesterday released iOS 6.1 for users of the iPhone, iPod touch, and iPad. And for iPhone 5 users that have been begging for a jailbreak, your prayers will finally be answered on Super Bowl Sunday.

Source: Apple

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There is a new sucker born every minute
By Netscorer on 1/29/2013 10:26:30 AM , Rating: 4
I don't have anything against iPad - great product with excellent app ecosystem, but Apple surely does not do anyone favors with their pricing strategy. $499 is a non-starter due to 16GB limitation and the sizes of modern apps. 32GB is a bare minimum but the price starts to escalate so fast that it seems like Apple uses golden storage. $799 is ridiculous, considering Surface Pro will start at $899 and will eat the iPad for breakfast in both performance and usability.
Yet, I am sure this will be another successful Apple launch as there are people who have more money then brain cells.

RE: There is a new sucker born every minute
By hughlle on 1/29/2013 10:47:12 AM , Rating: 3
I find that 16gb is more than enough for me on my tablet, so i have a hard time accepting your statement of 32gb being a bare minimum. For some people, certainly, but for others, 16gb is perfectly sufficient.

RE: There is a new sucker born every minute
By tng on 1/29/2013 11:08:33 AM , Rating: 3
I find that 16gb is more than enough for me on my tablet, so i have a hard time accepting your statement of 32gb being a bare minimum.
Just the fact that they have a 64GB and are upping it to 128GB would suggest that people want more memory. If they really need it is another question...

RE: There is a new sucker born every minute
By RufusM on 1/29/2013 11:45:13 AM , Rating: 2
Many, many tablets are WiFi only models so you still need to carry your media with you: music, movies, pictures, etc.

Storage is pretty cheap so why not have 128GB, all things being equal? The only issue with it is they rake you on the costs for a minor bump in storage.

I'd much rather have an SD card where I can ramp up the storage as much or as little as I need at a modest cost.

By Flunk on 1/29/2013 12:12:06 PM , Rating: 3
Of course you would love an SD slot. But where if the profit margin in that?

RE: There is a new sucker born every minute
By Netscorer on 1/29/2013 12:28:21 PM , Rating: 2
Try modern game apps - the routinely exceed 2, 3, even 4GB each! How many of them can you install on 16GB storage?
If you don't play anything more complicated then Angry Birds, rely exclusively on Cloud for your media consumption and don't forget to remove pictures made by your phone/tablet, then 16GB is enough. Most people though would run out of memory in a split second.

By tayb on 1/29/2013 1:29:16 PM , Rating: 2
The 16GB is the most popular iPad model by far which would indicate that most users aren't running out of memory. I've had a 16GB iPad 2 for almost two years now and I've never felt cramped for space.

By hughlle on 1/29/2013 5:26:02 PM , Rating: 2
As such, by your statement, and my experience, 32gb clearly isn't a bare minimum. Not all of us own a tablet so we can play games or watch videos, some of us own them for very trivial things such as the internet, or email. I have no need for a 4gb games on my tablet, I have a nice PC won which I can okay real games.

RE: There is a new sucker born every minute
By wickyman on 1/29/2013 11:08:14 AM , Rating: 2
I bet within 1 or 2 product generations this 128 price point will go away, and you will simply see the full size iPad offered in 32/64/128 at the current price points while the Mini iPad would be offered at 16/32/64 capacities. Really adding an $800 128gb model seems like a bit of a stopgap until they refresh the whole unit. At which point Tim Cook will probably stand up and say the 128 was such a great product for Apple, they decided it should be part of the standard product line.

By TakinYourPoints on 1/29/2013 7:41:51 PM , Rating: 1
I agree. 16GB might have worked two or three years ago but it clearly isn't enough anymore.

Retina display sized assets have increased the average size of graphically intensive apps by about 30%. This is huge, and a shift over to 32/64/128GB configurations with a prior-gen 16GB model remaining in the $400 low end configuration makes a lot of sense.

By Samus on 1/29/2013 2:20:57 PM , Rating: 2
This is like a netbook with a 3TB hard drive. I see the potential for movie/music storage but in all honesty $300 price premium for what should be solved with an SDCARD slot is completely ridiculous.

By Tony Swash on 1/30/2013 6:21:17 AM , Rating: 1
I think the 128Gb iPad is mostly aimed at professional users and the corporate world. The iPad is selling very well into the enterprise and for professional use, Apple's own press release fairly clearly spells out the target for this version of the iPad.

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.

The problem with the Surface Pro for pro users are:

Limited battery life - can't be used for a full days work without a recharge

Lack of apps - Just Office doesn't cut it anymore, what people are using, and want, are specialist apps for their particular mission and the iPad has those by the boatload

Limited storage - with only 83Gb of storage available it's capacity is much less than the iPad. Mobile pro users, doctors are a good example, want on board storage, they don't want to fiddle about with memory cards which are easy to lose.

By kase123 on 1/29/2013 9:44:50 AM , Rating: 5
I just threw up a little :)

RE: 799
By crimson40 on 1/29/2013 10:02:11 AM , Rating: 5
Apple is doing an excellent job of making the Surface Pro actually feel like a good buy.

RE: 799
By B3an on 1/29/13, Rating: -1
RE: 799
By Cloudie on 1/29/2013 11:13:35 AM , Rating: 2
Battery life is going to be awful though. And will it wake from sleep instantly like an ARM tablet?

RE: 799
By RufusM on 1/29/2013 11:47:06 AM , Rating: 2
To me this is the unknown. I can't see how the Surface will be any better for battery life than a comparable laptop with a touchscreen.

RE: 799
By Netscorer on 1/29/2013 12:35:38 PM , Rating: 2
Agree with you on battery. There is no way, simply none to squeeze more then 4 hours with display dimmed all the way down for those specs. I would suspect more like 3 hours of normal usage, which is pathetic and will be an Achilles' heel for this generation of Surface Pro.
As for resume time, Surface Pro would be able to easily resume from sleep in 1 sec and from hybrid sleep in 4-5 sec. This is absolutely fine for most considerations.

RE: 799
By ProZach on 1/30/2013 5:29:44 AM , Rating: 2
This is an interesting point: the newest iPad competing with the storage of the Surface. Maybe iOS uses less space on its factory install, so good for them (see other Surface article). Would iPad be threatened by the Surface? Am missing something? I thought Surface would be the underdog for a while longer.

Personally I dislike the iPad and the Surface, although I also admit I have not bought either. Probably because I prefer carrying a small device so I do not have to carry a tote bag or wear baggy pants.

That's one way to get the profit margin back up
By Varun on 1/29/2013 10:44:11 AM , Rating: 3
I mean, 38% profit just isn't enough. Obviously!

Base model with 16 GB flash - $499. Add another 112 GB of NAND (at a cost of likely $10) and add another $300 to the price. Wowsers.

No wonder they will never add a micro SD card slot!

RE: That's one way to get the profit margin back up
By nafhan on 1/29/2013 10:47:27 AM , Rating: 3
Well, they also want to make sure you use iTunes or iCloud (basically, one of their services) to sync and get your media. An SD card would make that unnecessary.

Ecosystem lock in is potentially worth a lot more than $300!

By retrospooty on 1/29/2013 12:13:06 PM , Rating: 3
Bingo... Thanks Apple. LOL

By Uncle on 1/29/2013 7:46:12 PM , Rating: 3
Whats hilarious, ask any life time apple consumer fanboy what a SD card is, and they don't know, cause most of their products do not have a slot for it.

How much usable space
By DukeN on 1/29/2013 1:58:17 PM , Rating: 2
Out of the 128GB?

RE: How much usable space
By aliasfox on 1/29/2013 4:21:27 PM , Rating: 2
As shipped, iOS devices have about 3-4 GB taken up, though that may have been before everything got upgraded to Retina graphical assets. That said, I'd be surprised if it had less than 120-122GB free.

They would ship with the same image that's on the 16GB, wouldn't they?

By aliasfox on 1/29/2013 12:23:24 PM , Rating: 3
Pretty sure the market for people who would jump on an $800 tablet is pretty small, but in some ways this upgrade isn't as absurdly awful as it could've been. Consider:

- Apple charges $100 to add 16GB (16GB >> 32GB)
- Apple charges $100 to add 32GB (32GB >> 64GB)

For this jump, Apple's charging $100 and adding 64GB - that's only what, 2-3x retail markup for a USB flash stick? They're practically giving the extra storage space away!

This shouldn't worry anybody else in the market - it'll cannibalize the 64GB iPad and nobody else. People who bought 64GB iPads are already special case scenarios, the 128GB will be no different.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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