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It aims for the low-end phones at $150 or less

Just months after an exec called Apple's 64-bit processor for the iPhone a "marketing gimmick," Qualcomm has decided to join the 64-bit club with a new mobile processor. 
 
According to All Things D, Qualcomm has introduced the new Snapdragon 410 mobile processor. It's entry-level for phones in the $150 or less price range for now, but the company will likely offer high-end versions later.
 
The Snapdragon 410 features support for high-speed LTE networks, improved graphics and is Qualcomm's first 64-bit mobile chip.
 
Phones using the Snapdragon 410 are expected in the second half of next year.
 
Introducing a 64-bit mobile processor is kind of a funny step for Qualcomm right now because of statements made by the company's former chief marketing officer.
 
Back in early October, Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, said that Apple's 64-bit processor in the new iPhone 5S didn't offer a big enough reason for consumers to upgrade. 


Anand Chandrasekher, the Qualcomm exec who said 64-bit provides "zero benefit" [SOURCE: Zimbio]

"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that.

"Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications."

Chandrasekher went on to say that 64-bit chips aren't "relevant" in today's smartphones or tablets. Many have even said that the processor in Apple's new iPhone can't be credited entirely for performance boosts in benchmark tests. 

About a week after Chandrasekher made these remarks, Qualcomm retracted those statements saying that 64-bit processors are a necessary part of the future of mobile computing. 
 
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

Chandrasekher was also reassigned to a new role in the company after his "marketing gimmick" statement started buzzing around the Web. 

Source: All Things D



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Need some solid info!
By thartist on 12/10/2013 1:04:21 PM , Rating: 1
I'm only wondering what kind of performance jump we'll get from the new architecture and what will be the clock speed!




RE: Need some solid info!
By Cheesew1z69 on 12/10/2013 1:06:26 PM , Rating: 3
quote:
and what will be the clock speed!
Over 9000!


RE: Need some solid info!
By JasonMick (blog) on 12/10/2013 1:49:58 PM , Rating: 2
quote:
I'm only wondering what kind of performance jump we'll get from the new architecture and what will be the clock speed!
It's not sampling until H1 2014....

http://online.wsj.com/article/PR-CO-20131209-90863...

...so don't expect any legitimate benchmarks to come out until CES at the earliest.
quote:
"We are excited to bring 4G LTE to highly affordable smartphones at a sub $150 ( 1,000 RMB) price point with the introduction of the Qualcomm Snapdragon 410 processor," said Jeff Lorbeck, senior vice president and chief operating officer, Qualcomm Technologies, China.
So this probably isn't going to be a super-interesting release performance wise. Wait for the 610/810 (I'm assuming that will be the new names) to drop sometime next year (or maybe be announced at CES?).

Those higher end models should feature gains resembling the A7, i.e. improved cryptography performance, and overall a nice bump from the additional registers and other design improvements offered with ARM Holdings Plc's A53 IP core design and ARMv8 (64-bit, only).

Also expect 4 GB Android tablets next year, given that many already have 3 GB. This should help the growing number of Android apps that run side-by-side apps (a la side by side apps in Windows 8.1's Modern UI mode), a growing trend.

I'll tell you, I have enough tabs open in Chrome (which to be fair is a memory leaking SOB) that even 12 GB feels a bit sluggish @ times....


RE: Need some solid info!
By inighthawki on 12/10/2013 2:38:23 PM , Rating: 3
quote:
I'll tell you, I have enough tabs open in Chrome (which to be fair is a memory leaking SOB) that even 12 GB feels a bit sluggish @ times....


Chrome is by far the biggest memory hog per tab of all of the browsers. To be completely honest I don't understand the big deal about Chrome over Firefox or at this point even IE11. Both have much better memory footprints and Firefox has an enormous plugin library that can let you mod it to do just about anything.

...so why not just use a different browser? I have yet to see something that Chrome can do that Firefox and IE11 cannot.


RE: Need some solid info!
By retrospooty on 12/10/2013 3:29:08 PM , Rating: 2
"I have yet to see something that Chrome can do that Firefox and IE11 cannot."

Firefox is OK, but there are a hell of alot of sites/webapps that don't work on IE11. In the office, its a constant struggle dealing with IE 10 and 11's automatic installs on office PC's... MS cant seem to get anything right anymore.


RE: Need some solid info!
By ClownPuncher on 12/10/2013 3:39:46 PM , Rating: 2
Interesting. In testing, we have found very few issues with IE11.


RE: Need some solid info!
By retrospooty on 12/10/2013 3:58:03 PM , Rating: 2
That is the thing about testing.

In the real world, there are tons of sites and webapps that wont work with it, even in compatibility mode.


RE: Need some solid info!
By ClownPuncher on 12/10/2013 4:06:02 PM , Rating: 2
Mind hitting me with some examples? I haven't finished testing for all the sites and apps I have to use.


RE: Need some solid info!
By RevenTyler on 12/10/2013 5:49:07 PM , Rating: 2
There's a flaw in IE11 right now that just flat out crashes it, the (non-javascript) call-stack from the crash indicates caused by calling Node.insertBefore in a certain way. It usage appears in jQuery 2 and 1.10... I can't say what websites, but I know of several that IE11 just plain crashes on.

Chrome has lots of memory that is shared per process, so it's memory footprint is not as big as you may think it is, which is why they provide their own task manager, and then there's chrome://memory and chrome://memory-internals ...


RE: Need some solid info!
By ipay on 12/11/2013 11:38:05 AM , Rating: 2
Interesting. Didn't know about this internal stats pages.

I do know that Chrome crashes for me more than any IE and FF put together, and half the time it doesn't restore the open tabs. Still prefer it, generally, but I'm no fan.


RE: Need some solid info!
By retrospooty on 12/10/2013 9:23:53 PM , Rating: 2
Mostly business web apps, Aspen360, Shoretel phone systems web console, things like that. Its not mainstream stuff, but it works on The last 10 versions of Chrome and FF, but of course , no IE 10 or 11


RE: Need some solid info!
By rountad on 12/11/2013 2:13:47 PM , Rating: 2
IE 11 completely breaks our Oracle web apps, too.

We've uninstalled it from our workstations.


RE: Need some solid info!
By inighthawki on 12/10/2013 7:55:09 PM , Rating: 2
I use firefox at home and IE11 on my work PC and I haven't hit any issues on any websites for either, so I think you might be over exaggerating what "a lot" is.

Maybe it depends on the types of sites you and I visit, but either way, my point stands that there are valid alternatives, and firefox for one works just as well as Chrome and has a much lower memory footprint per tab and has way more addons.


RE: Need some solid info!
By Reclaimer77 on 12/11/2013 1:23:03 AM , Rating: 2
The way Chrome browser syncs all my Internet activities across all my devices and PC's makes it the obvious choice.

It's also smoother, faster, and more polished than the others.

Chrome uses a bit more memory, but that's because of it's sandboxing model. Considering we all have eighteen billion gigs of RAM, a bit more usage is a small price to pay for the added security.

I also like that it's modular. If something in Chrome crashes, like a tab or whatever, it doesn't crash the ENTIRE browser like Firefox does.

If you keep a ton of tabs open and are concerned about memory, this is what I use. It's pretty pro:

https://chrome.google.com/webstore/detail/the-grea...

Also Firefox seems to be plagued by memory leaks. I swear it's been going on for years and they still haven't fixed it. I rather a browser that uses a bit more memory than one with ongoing leaks.


RE: Need some solid info!
By bug77 on 12/11/2013 6:17:52 AM , Rating: 2
And if you don't like being so tied to Google, Opera will do everything Chrome does, without the "bloat".


RE: Need some solid info!
By jihadjoe on 12/11/2013 1:42:23 PM , Rating: 2
That's mostly because Chrome starts an entire new process for each Tab. You can try running Electrolysis using Firefox's nightly builds and the memory usage ends up similar to Chrome.


RE: Need some solid info!
By troysavary on 12/12/2013 9:05:36 AM , Rating: 2
I wonder how many people are on Chrome solely because it auto-installed and set itself as default when Flash updated.


RE: Need some solid info!
By AntDX316 on 12/14/2013 8:31:36 AM , Rating: 2
so the 64-bit mentality prior to the new software and design of 2013 was relevant only with the software and design of pre-2013? architecture wise


how is this new?
By elleehswon on 12/10/2013 1:19:38 PM , Rating: 2
That chip has been in development for years.




RE: how is this new?
By retrospooty on 12/10/2013 3:32:05 PM , Rating: 2
Its new in that its a podcut not yet released that will release soon. Thus its new... Exciting is what it isn't. ;)

Qualcomm makes great ARM chips, but 64bit is just another minor step at this point. Good to get it started so that as many devs and apps are ready as possible for years down the road when it matters.


RE: how is this new?
By elleehswon on 12/11/2013 4:24:58 PM , Rating: 2
i've always got a kick out of someone touting "new" electronics, as if someone found a new species of animal under a rock in a rainforest :)


RE: how is this new?
By A11 on 12/10/2013 7:03:29 PM , Rating: 2
At ARM yes but not at Qualcomm.

It's an ARM design, not a Krait, which makes you ask yourself the question why not a 64 bit Krait?

I tend to believe Qualcomm got caught with its 64 bit pants down when Apple announced the A7 and not having a 64 bit Krait far enough developed to launch in 2014 they have been forced to rush an ARM design to the market.

This would also explain why the CMO said what he did, Qualcomm wasn't focused on getting 64 bit out of the door Next at the time of the A7 announcement.

I could of course be entirely wrong.


RE: how is this new?
By bug77 on 12/11/2013 6:21:26 AM , Rating: 2
Are you not aware that Krait is just another customized ARM core?


RE: how is this new?
By A11 on 12/12/2013 4:11:31 AM , Rating: 2
I am.

Are you not aware of the amount if work/time it takes to get a 64 bit krait design to market vs. a reference design?


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














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