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Print 8 comment(s) - last by snyper256.. on May 7 at 1:07 PM

Marketing push is to remind people what PayPal offers

Thanks to increased competition in the past few years, eBay is working on refreshing the image of its PayPal online money transferring service.
 
PayPal has been refreshed with a new logo that was simplified to look better on mobile devices, where much growth is happening. The new marking push will include the first TV commercials in the U.S. market that PayPal has ever aired.
 
People familiar with the plans say that the marketing push will run through the summer and into the fall of 2014.

 
Part of the reason for the marketing push despite how well known PayPal has become is to shift focus towards mobile devices. PayPal is perhaps a victim of its own success as an online payment processor with some people thinking it only works online.

"Connection is a motivating principle behind the redesign — connection to money, to people and between people," said Christina Smedley, Vice President, Global Brand, PayPal. "It was important to evoke connection that was human and approachable, not too technical."
 
This is the largest marketing campaign ever planned for PayPal. PayPal is one of the most important parts of eBay as it accounts for much of the company's profits and growth.
 
"Our research showed that people needed to be reminded of some of the core benefits that we have and this felt like a way we could bring it together," Smedley added.

Sources: Reuters, PayPal



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change everything to change nothing
By Murloc on 5/1/2014 11:01:05 AM , Rating: 3
they have a new logo, so what?




RE: change everything to change nothing
By Belegost on 5/1/2014 12:03:08 PM , Rating: 1
Seriously, I don't think anything can change the tainted reputation they have.

I have had 2 bad experiences dealing with their fraudulent "service" and refuse to ever deal with them again.


RE: change everything to change nothing
By aurareturn on 5/1/2014 12:40:52 PM , Rating: 2
Absolutely hate PayPal. I'm rooting for anyone but PayPal to win the payment race.


RE: change everything to change nothing
By sheh on 5/1/2014 5:25:48 PM , Rating: 2
Is there anyone else in the game? (Particularly internationally.)


By Murloc on 5/2/2014 6:16:37 AM , Rating: 2
in several european countries there are local payment systems, such as ones based on prepaid cards, which are often supported by free to play/pay to win games.

When buying online from legit shops most people use credit card or bank wire transfers.

To buy from unknown people who live abroad (i.e. no recourse against them is possible) on eBay and sites like that, I guess PayPal doesn't have much competition. It has a monopoly I guess.


website
By Paj on 5/2/2014 3:41:57 AM , Rating: 4
Never had a problem with Paypal, it's very handy for sending money internationally.

But their website is a bit of a usability nightmare, they should overhaul it while they're at it.




New logotype for "PreyPal"
By PhilipCohen on 5/3/2014 4:06:54 PM , Rating: 2
If David Marcus thinks that, outside of PayPal’s effectively mandated place on the atrophying eBay marketplace, a new logotype will keep the clunky "PreyPal" afloat now that the professional digital wallets have arrived from MasterCard ("MasterPass") and Visa ("V.me"), he's suffering from severe hallucinations ...

Goodbye clunky “PreyPal”—it has not been nice knowing you … http://www.ecommercebytes.com/forums/vbulletin/sho...




CC
By snyper256 on 5/7/2014 1:07:28 PM , Rating: 2
Cryptocurrency is just superior to paypal. Why would I pay fees and allow the possibility that my money gets frozen, when I don't have to expose myself to that kind of vulnerability?




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