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OLED HDTVs 40-inches and larger to be available in 2012

Many smaller electronic devices like high-end smartphones and PMPs are already coming with OLED screens. These screens consume less power than LCD counterparts making for longer run times. Another benefit is that an OLED panel tends to offer better colors than a comparable LCD.

LG has announced at the FPD International 2009 show in Yokohama City, Japan that it will be launching a new 15-inch OLED TV on the market by the end of 2009. The set reportedly will have a resolution of 1366 x 768 and a peak luminance of 450cd/m2. The panel will use a bottom emission type and is constructed of low-temperature polycrystal Si-TFTs crystallized by a high-temp process.

LG has plans beyond 15-inch OLED screens with 20-inch and larger panels coming in 2010, 30-inch and larger coming in 2011, and 40-inch and over panels in 2012. LG OLED marketing and sales VP Won Kim said, "Forty-inch and larger OLED panels will be fairly expensive in 2012, but they will be available in the market."

Consumers will have to wait until 2016 to see the price of OLED panels drop below the price of LCD panels. The reason is that a stable supply of large OLED panels at a low cost is unavailable today. Big challenges for OLED panels today include driver elements, organic EL materials, and the sealing process.

Kim said, "We will be able to use a low-temperature polycrystal silicon with the sixth-generation size glass substrate." He continued, "However, for 40-inch and larger panels, we have to use the eighth-generation size glass substrate. Therefore, we have to develop equipment that can deal with an SPC process at a temperature of more than 700°C."

According to LG, its OLED panels will use florescent materials until 2011 and then move to phosphorescent materials after 2012. When 2016 rolls around OLED panels will be 20-30% lower in material cost and have an equivalent yield to LCD panels today. In 2012, the OLED panel will have a 50% higher material cost and 30% lower yield than LCD panels.



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Question
By Spivonious on 10/30/2009 10:19:41 AM , Rating: 3
Can anyone explain why "720p" TVs have a native resolution of 1366x768? Wouldn't you want the 1:1 pixel mapping with 1280x720?




RE: Question
By nvalhalla on 10/30/2009 10:31:43 AM , Rating: 2
1366x768 is more computer friendly, at least it was. 1280x720 is a more supported resolution than it was say 10 years ago.


RE: Question
By 67STANG on 10/30/2009 10:42:53 AM , Rating: 5
RE: Question
By Spivonious on 10/30/2009 1:31:46 PM , Rating: 2
Thanks for posting that. It cleared it up for me.


RE: Question
By sprockkets on 10/30/2009 2:50:31 PM , Rating: 5
The stupid part of that is why there still is overscan. TVs are now digital, not analog, and as such there is no ambiguous area that may or may not fill the tv screen anymore; you give us 1920x1080p, so why should it not map 1:1 perfectly?

It's the most ****ing annoying thing to watch 1080i on cable and have words at the bottom and sides slightly cut off for no good reason whatsoever.

But I think it has more to do with the tv than the broadcast because 1080i on my TV from the computer is also cut off, and only via nVidia's control panel can I make it not cut off in the screen. Perhaps once tv's are made to not work with analog signals period, overscan will disappear by default and not require a special setting.


RE: Question
By adiposity on 10/30/2009 4:08:18 PM , Rating: 1
There are even worse issues. Some DVDs are designed with the expectation of overscan. The extra information that is displayed if you disable overscan can be unintentionally shown. You can seem boom mics and things like pants on people who were supposed to be naked (Big Fish).

-Dan


RE: Question
By Josh7289 on 10/30/2009 5:01:35 PM , Rating: 3
So, basically the best option is to give the user the ability to control the amount of overscan (from 0% overscan and up).

Of course, no manufacturer does that. =/


RE: Question
By BansheeX on 10/30/2009 7:20:49 PM , Rating: 3
Overscan and curved screens are some of the worst parts of the CRT era. I had a tv once with overscan so bad that text windows in some of my SNES RPGs were getting cut off. It was really hard for content developers to account for it as all tvs were different. If you play FFVI in an emulator like bsnes today, you can see that the devs did not draw within 10px of the edge so that no one would have cut off text like they did in FFIV.


RE: Question
By MrPoletski on 11/2/2009 5:50:20 AM , Rating: 2
What about FFV?


RE: Question
By Oregonian2 on 10/30/2009 10:59:07 PM , Rating: 2
Hate to say this, but you know all of those gazillions of CRT analog TV's that were being used with overscan? They haven't been all thown away. They're still around with adapters on them (and in some countries probably still picking up analog broadcast). The CRTs still overscan.

But that said, that's not really the "problem" for many. Broadcast still assumes overscan. The broadcast world has not changed just because of the TV broadcast system -- and non-broadcast TV certainly has had no reason to change. As mentioned in the article linked to, when using a 1080P Plasma like we use (on direcTV no less), when watching SD feeds (they still do have those, not everybody is HD) many will visibly show on the screen digital data on the top of the screen. Data that is the closed captioning for the stream that is assumed non-visible due to overscan. Now, someday either purists like myself who want to keep the 1:1 pixel mapping and not overscan my HDTV will give up, or the systems that have been running for a zillion years with that closed captioning data (and some other things) will change such that it's not there (like on HD channels).

But for the time being, there still are overscanning crt TV's being used, and there are systems designed assuming the overscanning still being sent out to those tv's.

Have patience, the rest of the system will catch up. Eventually.


RE: Question
By dagamer34 on 10/30/2009 11:07:36 AM , Rating: 2
Besides, the only time you'll really notice that your screen isn't mapping pixels 1:1 is when using your PC because lines that are 1 pixel thick get blurred and text isn't anywhere as sharp.

Also, on a Samsung, to turn off overscan, look for the "Just Scan" picture option.


RE: Question
By SpaceJumper on 10/30/2009 1:21:36 PM , Rating: 2
I think the reason behind the 15" 1366X768 is so they can sell it to the laptop manufacturers.


RE: Question
By abhaxus on 10/30/2009 6:44:38 PM , Rating: 2
I believe it has something to do with the RAM used for addressing each pixel. I read once that 1366x768 fills a 1 MB RAM buffer completely, giving the panel the opportunity to resolve about 5% more detail on a 1080p/i signal vs a 1280x720 panel 'for free' as far as RAM is concerned. No idea where I read that, so I can't cite it, sorry.


RE: Question
By BeastieBoy on 11/1/2009 10:11:30 PM , Rating: 2
The sums add up. Assuming 8 bits (1 byte) per pixel:

1366*768=1049088 pixels
1049088/1024/1024 = 1MB


RE: Question
By gstrickler on 11/2/2009 10:28:30 AM , Rating: 2
Except that 1 MiB if 1048576. 1366 x 768 is 512 more than 1 MiB. Since it's over, it's not free. If you use 1365 x 768, it fits, but 1366 x 768 does not.


RE: Question
By abhaxus on 11/5/2009 2:13:16 AM , Rating: 2
that's probably why most TVs are actually 1360x768 or 1365x768.


Have they fixed the blue LEDS?
By Pneumothorax on 10/30/2009 12:17:03 PM , Rating: 2
Last time I checked, in OLEDS the Blue LEDS still had a much shorter lifespan than the Green/Red ones. Has this been fixed?




RE: Have they fixed the blue LEDS?
By dagamer34 on 10/30/2009 3:27:24 PM , Rating: 1
I believe they still do, but it's more manageable now. Again, it's one more reason why OLED isn't plastered everywhere.

The Zune HD is probably the first major, large scale application of OLED screens. Hopefully, the investment into OLED tech will help develop the tech even more.


RE: Have they fixed the blue LEDS?
By Jeffk464 on 10/30/2009 4:57:41 PM , Rating: 2
Pioneer has been using them on their car stereos for a while now.


RE: Have they fixed the blue LEDS?
By Oregonian2 on 10/30/2009 11:05:01 PM , Rating: 2
OLEDs have been used in small screen applications for a good while, but these are ones where the number of hours where they are active may be limited (where I've noticed them anyway), and in that car stereo application, having the blues get dimmer may not even be overly noticable.

Having a TV set that runs for only 10,000 hours before dying might be thought to be unacceptable, but if that's an auto radio display that may be considered quite a lot of driving time (and quite a few miles).


RE: Have they fixed the blue LEDS?
By Omega215D on 10/31/2009 1:03:50 AM , Rating: 2
I have a Cowon S9 and owned it for about a year and the screen is holding up to it's factory state. Even though it's a PMP I love to leave the screen on because it's just that beautiful (AMOLED) even if it's just wallpaper.

I also just purchased a ZuneHD and I'm loving that as well and it has a bigger screen for better web browsing.

The funny thing is that Samsung supplies the AMOLED screens to these manufacturers which explains the similar if not same quality. The glass can be problematic though (it's for scratch protection) as it's not very good in sunlight.

I had a Creative Labs mini MP3 player with regular OLED and that was viewable outdoors but small.


RE: Have they fixed the blue LEDS?
By uibo on 10/30/2009 6:26:51 PM , Rating: 4
There are over 10 models of cell-phones from various manufacturers (including NOKIA, SE, LG, Motorola, Samsung) that use oled screens.


RE: Have they fixed the blue LEDS?
By MadAd on 10/30/2009 10:52:24 PM , Rating: 2
So whats the deal now with the blues? Have there been advances in blue diode lifespans or are they selling us something that will have reddish/green tint after a few years?


Oh goodie!
By Suomynona on 10/30/2009 11:28:36 AM , Rating: 1
I can't wait to have a nice, cheap, shiny OLED TV/monitor and that's the problem. I want one NOW.




RE: Oh goodie!
By Homerboy on 10/30/2009 1:06:52 PM , Rating: 5
I agree. I don't see the point of this "announcement". By 2016 there will be a new tech on the high-end that everyone will be salivating over. OLED will be common place likely.

Saying tech prices will be dropping is hardly any type of announcement or news.


RE: Oh goodie!
By amanojaku on 10/30/2009 1:24:12 PM , Rating: 2
True. And this is "news" from LG. No other manufacturer is making this claim. It's not that I don't trust LG, it's just that one vendor can't speak for an entire industry.


RE: Oh goodie!
By Oregonian2 on 10/30/2009 11:11:56 PM , Rating: 2
The "announcements" are just forecasts, and like most forecasts they should be taken with a good measure of salt. Sometimes they are accurate, but it's been my observation that they're mostly not (unless it's say, for things within the next year -- and even then sometimes not).


RE: Oh goodie!
By MrPoletski on 11/2/2009 5:53:05 AM , Rating: 2
quote:
I agree. I don't see the point of this "announcement". By 2016 there will be a new tech on the high-end that everyone will be salivating over. OLED will be common place likely.


...Such is the progress of technology generally..


<--Cannot wait for OLED laptops!
By Shig on 10/30/2009 10:59:53 AM , Rating: 2
They are going to look so slick and be much thinner while consuming less power. LG hurry up with the sub 20" panel scaling!




RE: <--Cannot wait for OLED laptops!
By Mitch101 on 10/30/2009 12:18:27 PM , Rating: 1
Been waiting for OLED for a long time and just when you get impressed with OLED news and OLED doing 1,000,000 to 1 contrast ratios LCD kicks back 8,000,000 to 1 contrast ratios and available today. Its dynamic but LCD is resilient sucker that by 2016 LCD might still be in the fight. OLED cant seem to move fast enough.

Acer S243HL ($300.00)
http://www.pclaunches.com/monitors/acer_s243hl_24_...
0.57-inch thin
Consumes only 17.2W power


RE: <--Cannot wait for OLED laptops!
By Jason H on 10/30/2009 3:50:10 PM , Rating: 2
Dynamic contrast is nothing but a marketing gimmick. It just changes the backlight level in response to the image, causing the brightness to fluctuate annoyingly.

One of the main benefits of OLED that it doesn't use a backlight at all, since the pixels make their own light, giving it a perfect black level. Finally, you'll be able to turn down the lights and still have black areas of the screen look really black, and not just gray.


By Jeffk464 on 10/30/2009 4:56:12 PM , Rating: 2
You know by then there is going to be something better then OLED that you are going to have to wait for. :)


By Omega215D on 10/31/2009 1:07:36 AM , Rating: 2
Check out the ZuneHD, Cowon S9 or Samsung Rogue to experience the black levels of AMOLED (Active Matrix). Sure it may consume more power than regular OLED but not much.


Irrelevant??
By bhieb on 10/30/2009 11:08:19 AM , Rating: 2
quote:
Consumers will have to wait until 2016 to see the price of OLED panels drop below the price of LCD panels


Does that mean cheaper than LCD prices now or LCD prices in 2016? If the later great, but if not then they still won't be competitive.




RE: Irrelevant??
By Brandy Took on 10/30/2009 11:21:53 AM , Rating: 2
The "cost" will be lower. The actually price will be determined by supply/demand. My guess is with all the benefits of the OLED panels the sales prices will be above the (declining sales) LCD panels. This results in the manufacturer generating a ton of profit which is good because the need to invest a ton of money to get this ramped up.


Yay
By atlmann10 on 10/30/2009 6:06:17 PM , Rating: 2
I will have to remember this in 7 years. I'm sure gas will be more expensive. I bet groceries will to because of inflation. I hear we have added inflation all the time sometimes even yearly. Is this the most pointless article in the world. 3 years theirs a point. Even 5 would do but anything over that is pointless as for pricing.




RE: Yay
By AnnihilatorX on 10/30/2009 6:25:05 PM , Rating: 2
The article itself is not pointless. LG published the prediction.


Can't Wait That Long
By Cookoy on 10/31/2009 12:59:32 PM , Rating: 2
if OLED tech is better, shouldn't demand pick up followed by supply and falling prices? 2016 is way too long, maybe something new will be introduced.




RE: Can't Wait That Long
By dagamer34 on 11/1/2009 9:03:40 AM , Rating: 2
Well, you have to think of a display technology that is better than OLED, then wait 10-20 years before it's actually mainstream. Might I remind you that LCD screens were used in some primitive ways back in the 80s (like the original Game Boy), and even the Game Boy Color had a color screen in 98, but I say it took 4-5 years (2002-2003) from that point to make that technology viable in a 32"+ LCD TV. And even then, I wouldn't say it was until last year that LCD TVs completely mopped the floor with ALL CRT technology in a store like walmart.

In fact, I'd say we haven't even hit the sweet spot of 32" LCD HDTVs being around $350-400. That's when prices will really drop to their lowest.

Now, if it took that long for LCD to hit mainstream, guess how long it'll take for OLED to reach that level.


"a bottom emission"?
By bigtoe on 10/30/2009 3:58:37 PM , Rating: 2
"The panel will use a bottom emission type and is constructed of low-temperature polycrystal Si-TFTs crystallized by a high-temp process"

I only know of one type of bottom emissions, and I don't think they can be used to make OLED screens...




By KIAman on 10/30/2009 5:35:18 PM , Rating: 2
OLED technology does not only apply to televisions. Cheap OLED will lead to Amazon Kindle V.25. A foldable, bendable piece of OLED. It will lead to better HUD systems in glass, airplanes, cars, hell, windows inside your home. OLED signs, media, posters, advertisements.

The possibilities of a flexible, low power visual medium are practically endless.




Exciting
By eddieroolz on 11/1/2009 12:20:46 AM , Rating: 2
This is exciting news! I can't wait to power up some OLED TV/Monitor :)




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