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Print 11 comment(s) - last by nvpyyasnzqya.. on Jul 30 at 9:27 AM


  (Source: blog.nielsen.com)

  (Source: blog.nielsen.com)
Most Netflix users prefer to watch streaming videos on a TV screen while most Hulu users prefer a computer screen

Video streaming has become a convenient and increasingly popular way of watching movies and TV shows in the U.S., but how users watch their favorites varies across service to service.

A recent Nielsen survey has found that Netflix subscribers and Hulu users both view video streaming in different ways, despite being similar services. After conducting 12,000 online interviews in March 2011, Nielsen found that most Netflix users watch their videos on a TV screen via a game console while a majority of Hulu users watch their videos on a computer.

According to the survey's results, half of all Netflix subscribers watch movies/TV shows on a TV screen using a game console such as the Wii, PlayStation 3 or Xbox 360. Netflix users who watch videos on a computer make up 42 percent of subscribers, and 14 percent connect their computers to the TV.

Hulu users, on the other hand, mostly use their computers to watch videos. In fact, 89 percent of them do so. Twenty percent of Hulu users connect their computer to the TV, and only 8 percent use game consoles to watch their programs.

In addition to how they view movies and TV shows, Netflix and Hulu users also differ in what they stream using these services. For instance, 53 percent of Netflix users mainly use the service to watch movies while only 9 percent of Hulu users watch movies. Conversely, 73 percent of Hulu users mainly watch TV shows while only 11 percent of Netflix users use it for that purpose. Twice as many Netflix users use the service to watch movies and TV shows equally than Hulu.


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This seems like an obvious conclusion...
By HPSwami on 7/28/2011 12:27:55 PM , Rating: 2
Given the number of internet ready TV's and DVD players that have embedded Netflix apps, wouldn't you expect this result? I have access to Netflix on 3 TV's in my house due to TV Apps and Wii. I have zero access to Hulu on TV's with the exception of my PVR (computer) in the media room.




RE: This seems like an obvious conclusion...
By kattanna on 7/28/2011 12:39:03 PM , Rating: 2
yep. we used to use the ROKU device for netflix streaming but when it crapped out we switched over fully to using the xbox360.


RE: This seems like an obvious conclusion...
By tng on 7/28/2011 3:05:58 PM , Rating: 2
quote:
using the xbox360.
Problem with the Xbox is that you are forced to have a Xbox Live Gold membership to use Netflix and that is ~$60 per year. That is OK if you are already an online gamer with them, but if not, Netflix is expensive.

How does it work on enabled TVs and the Wii?


By HPSwami on 7/28/2011 4:22:24 PM , Rating: 2
On internet enabled TV's, it comes as an app accessible through the Menu system. It's sort of clunky using a remote to navigate and find a TV show or movie, but it's convenient and I wish I had it on all my TV's. Unfortunately, the TV manufacturers only put pay apps like Netflix, etc.. on their TV's.

On the Wii you can download the Netflix app through the Wii shopping channel (free). Then, you follow the instructions to add your Wii to your Netflix account. It's pretty painless.

I don't pay for Hulu+, in fact I only pay for Netflix and use an antenna instead of cable. I'm frugal. I just wish that TV's came with a flash enabled browser. If they did, I'd use Hulu on them just as much as Netflix. In fact, I would probably can Netflix eventually given the limited quality of the streaming content.


Cost/Subscription Type are Important
By chofmann79 on 7/28/2011 11:25:05 AM , Rating: 4
I think a major variable overlooked in this article is the cost of the services. Netflix requires a subscription, but once you pay, you can watch content on both the computer and television for the same exact price. Hulu, on the other hand, is free to watch on the computer...but if you want to watch on the TV, you have to pay. If Hulu got rid of their free option and just made everyone pay for Hulu Plus, I bet their stats would end up just like Netflix's numbers.




RE: Cost/Subscription Type are Important
By -Nibs- on 7/28/11, Rating: -1
RE: Cost/Subscription Type are Important
By FlyBri on 7/28/2011 1:13:10 PM , Rating: 2
By stats do you mean overall percentages (i.e. users) would increase for Hulu if they got rid of their free option? Because if you just mean the way that stats are broken down between movies and TV shows, I would bet Hulu stats won't change much at all. Why? Because while Netflix movie streaming doesn't have the selection it should, Hulu's selection of movies is far worse than Neflix's. Hulu is all about TV shows, so if Hulu got rid of their free option, it wouldn't change the bias of watching TV shows one bit at this point...


By cjohnson2136 on 7/29/2011 11:52:55 AM , Rating: 2
He is not talking about what they watch but where they watch. Right now a majority of hulu view on computers while a majority of netflix view on TV. He is saying if hulu got rid of the paid hulu+ being reqiured for consoles and internet connected tv/blu-ray players then the percentage of what people watch where would probably change.


Yawnnnn.....
By tng on 7/28/2011 12:09:01 PM , Rating: 2
Really? What a surprise....
Zzzzzzzz....




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