Mobile Game Developers Look for New Ways to Keep Users Interested
June 10, 2013 11:00 AM
Users quickly get bored of apps and move on. So what will developers have to do to keep on keepin' on?
Mobile gaming has exploded in popularity with the release of smartphones and tablets in recent years, but what are developers to do when users
get bored with their casual games
and that flame fizzles out?
That's the question many mobile game developers are currently trying to answer. While some have launched game apps that are hits, it's difficult to maintain that popularity -- and that popularity is the key to that mobile gaming company's livelihood.
The problem is that users get bored with a certain game app over time, since the number of app developers (thus, app choices) is much higher than back in 2007 when the first iPhone was released. Users have a large amount of app choices, meaning they can easily get bored with one app and move to another.
Another issue is that many game developers sell their app for free through either Apple's App Store or Google Play and depend on in-app purchases to make money. But over time, users tire of in-game purchases in order to progress in the game. Not everyone wants to open their wallets constantly just for items in a game.
OMGPOP, which developed the game app "Draw Something," is the perfect example of a failed mobile app company that skyrocketed to fame and then came crashing down. Over a year ago, the company had peaked to 14.5 million players and even attracted gaming company Zynga. Zynga bought OMGPOP for $180 million, and the number of users fell month after month to the point where Zynga was forced to close down its New York-based studio and lay off the OMGPOP team.
So with all this trouble, why are mobile game developers sticking with the business? The answer: mobile is continuing to grow rapidly.
According to David Cole, an analyst at research group DFC Intelligence, revenue from games on mobile devices is expected to increase about 38 percent to $8 billion in 2013 and hit $20 billion in 2018.
With this kind of growth in sight, app developers are now searching for new ways to keep customers onboard longer. For instance, EA is using data analytics to keep an eye on its players' gaming patterns and behavior; Noodlecake, a Canadian indie gaming company known for "Zombie Road Trip," is launching loyalty programs that offer daily virtual currency rewards for first-time and frequent players, and DeNA, a Japanese gaming company, is making adjustments to its games depending on what players do -- right on the spot.
Even Rovio, the maker of Angry Birds, said 45 percent of its revenue now comes from merchandise like stuffed animals and shirts.
Mobile games now account for 9 percent of overall gaming industry revenue. Mobile games have an edge over console games, for instance, because mobile games are cheaper and can be played anywhere at anytime.
Just last week, gaming company Zynga announced that it is
laying off 18 percent of its workforce
(or about 520 employees) by August 2013. It currently has about 2,900 employees. The latest layoffs will affect all parts of the
social gaming company
, and San Francisco-based Zynga will even have to close its offices in Dallas, Los Angeles and New York.
The layoffs are expected to save Zynga about $70 million to $80 million.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
Zynga to Lay Off 18 Percent of Staff by August
June 3, 2013, 8:06 PM
Facebook Games: A Question of Legitimacy
June 3, 2011, 6:42 AM
More Security Issues for Yahoo
February 16, 2017, 7:45 AM
Android Instant Tethering Only Works for Pixel and Nexus Handsets
February 13, 2017, 7:30 AM
WhatsUp with WhatsApp?
August 29, 2016, 5:23 AM
Fuchsia – Google’s New Open Source Operating System
August 17, 2016, 6:30 AM
Windows 10: End of an Era & A New Beginning
August 1, 2016, 9:59 AM
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Most Popular Articles
Samsung Galaxy S8, Rumored Launch Date!
March 18, 2017, 6:45 AM
Lenovo MIIX 510 – Excellent 2-In-One Tablet with Unique Watchband Hinge
March 17, 2017, 7:50 AM
Gigabyte GA-Z170X-Gaming G1 – Intel Thunderbolt 3 Certified Motherboard
March 9, 2017, 6:25 AM
Lenovo ThinkPad T460 - Ultra-Thin and Feather-light
March 3, 2017, 6:00 AM
Nokia has ditched this camera technology in its new smartphones
March 7, 2017, 8:45 AM
Latest Blog Posts
Apple buys an automation app called Workflow. The deal was completed today and brings the app along with its developers.
Mar 23, 2017, 7:35 AM
Apple Announces new color for iPhones and iPads
Mar 22, 2017, 7:45 AM
Instagram: You Can Now Save Live Videos For Later
Mar 21, 2017, 7:49 AM
Samsung Galaxy S8 to Get New Color Scheme
Mar 20, 2017, 7:45 AM
What else to worry about?
Mar 17, 2017, 6:45 AM
Icon of the Day: Intel/ NVIDIA or Mobileye
Mar 16, 2017, 6:15 AM
JUST IN - Twitter Hijacked : High-Profile Account Accesses
Mar 15, 2017, 7:07 AM
Mar 14, 2017, 7:30 AM
News and Tips
Mar 13, 2017, 6:30 AM
iPhone 8 – May Not Get Curved Screen
Mar 11, 2017, 8:00 AM
California paves way to self-driving car tests without humans
Mar 11, 2017, 7:18 AM
Smart Machines V hackers
Mar 10, 2017, 7:00 AM
Uber Can Resume Autonomous Car Testing in California
Mar 9, 2017, 6:50 AM
Mar 8, 2017, 7:09 AM
Mar 7, 2017, 8:45 AM
World news 3-6
Mar 6, 2017, 5:40 AM
Mar 4, 2017, 7:40 AM
Mixed News of the Day
Mar 4, 2017, 6:32 AM
Jaguar Land Rover invests in ride-sharing
Mar 3, 2017, 7:00 AM
Mixed News of The World:
Mar 2, 2017, 7:02 AM
World New 3-1
Mar 1, 2017, 6:30 AM
Gaming News of The Day
Feb 28, 2017, 6:56 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information