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Hopefully Surface has better luck in those markets

Microsoft's homemade tablet line, Surface, has reportedly seen a loss each quarter and each fiscal year since the 2012 launch -- and 2014 is no different.
 
According to Computerworld, Microsoft's Surface saw the largest quarterly loss yet for the April-June period this year at $363 million USD.
 
This is due to Surface's revenue of $409 million USD for the quarter along with Computerworld's calculated $772 million USD for Surface's cost of revenue. 
 
Part of this loss was due to a write-off, which was for designing and producing Surface Mini tablets. Microsoft ended up not even launching the Surface Mini's alongside the Surface Pro 3 because it feared the tablet wouldn't sell. 
 
Total cost of revenue for fiscal year 2014 was $2.872 billion USD, and Surface revenue came in at $2.192 billion USD for the same time period. 
 

The total loss for FY2014 totaled $676 million USD.
 
This is an improvement from FY2013, which had a total loss of $1.049 billion USD. However, Surface has reportedly boosted total losses to $1.7 billion since the device's 2012 launch.
 
Surface has been troubled from the start. It launched in October 2012, and in July 2013, it was reported that Microsoft had taken a $900 million USD charge on the Surface line due to poor sales. 
 
Microsoft tried new tactics for selling the tablet, such as offering $650 in store credit if customers were willing to trade a MacBook Air for a Surface 3. 
 
In April of this year, reports said Microsoft had lost $300 million USD on Surface over the nine months prior. 
 
Despite these issues, Microsoft is pushing forward with its tablet by offering Surface Pro 3 in 25 additional markets starting August 28. These markets include Australia, Austria, Belgium, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand and the United Kingdom. 

Sources: Computerworld, Surface Blog



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I want a Surface Pro
By jharper12 on 8/6/2014 2:09:28 PM , Rating: 3
I would gladly buy one of these, and I really want one, but I want a Broadwell 4G Surface Pro tablet. I think they shot themselves in the foot early on by not having the 4G option. By the time they fixed it, I was already waiting on Broadwell. It seems they saw a low take rate with the 2 and changed their mind about 4G. Hopefully with 4 they integrate mobile broadband and include a Broadwell processor. I want 8+ hours of computing goodness and I don't want a dongle or separate device for connecting to the internet. These things can already run 8+ hours, so with Broadwell and mobile broadband, they should still be able to run 8+ hours. That's all I need. I'm working on an old Lenovo at the moment, and I will 100% drop $2k+ on a Surface Pro 4 with mobile broadband and at least a 512GB SSD. Do it Microsoft, don't give up. Also, offer a 1TB SSD, that would be sweet.




RE: I want a Surface Pro
By dsx724 on 8/6/2014 2:17:16 PM , Rating: 2
The two limiting factors were lack of a modem and high cost. If a fully loaded one cost $999, people would be all over it. I would install Ubuntu on it and use it as a desktop/mobile replacement.


RE: I want a Surface Pro
By tayb on 8/6/2014 2:24:52 PM , Rating: 4
You can't expect an i7 and 512GB SSD for $999. That $999 probably wouldn't even cover the bill of materials.

For $999 you get 128GB SSD and an i5 CPU. You also get a touch screen and pen input. Show me a better ultrabook at that price point.


RE: I want a Surface Pro
By Labotomizer on 8/6/2014 3:35:54 PM , Rating: 2
There isn't one. Not with a display at that resolution on top of it. The Surface Pro 3 is awesome. I already have a Surface Pro 1 and love it. But it serves its purpose and I don't need to upgrade it at this point, despite the SP3 being far superior.

And an i7, 512GB SSD (mSATA at that), 8GB of memory and a high res screen is well over $1500 in a notebook. The price of this isn't nearly as bad as people like to make it out to be.


RE: I want a Surface Pro
By inighthawki on 8/6/2014 4:10:26 PM , Rating: 2
quote:
And an i7, 512GB SSD (mSATA at that), 8GB of memory and a high res screen is well over $1500 in a notebook. The price of this isn't nearly as bad as people like to make it out to be.

Yup, the Yoga 2 Pro, one of the best ultrabook deals I've seen, is $1550 for an i7, 512GB SSD, 13" 3200x1800 IPS display, and 8GB of RAM. Given the surface pro 3 is even smaller (extra cost of fitting the components into a smaller form factor), the digitizer input, the build quality, etc - it's a pretty good deal.


RE: I want a Surface Pro
By Da W on 8/6/2014 9:44:59 PM , Rating: 2
You don't need an i7 for that kind of device.
I have a surface pro 1 too and my i5 is almost never used at its full potential, if ever. i3 would be enough, but i would gladly take that 1TB SSD though!

Sidenote: you can use this and an xbox controller with Steam Streaming from your desktop, even with an AMD card. No need shield tablet.

Sidenote 2: Microsoft should really take that home streaming stuff seriously. They have phone, tablets, PC, xbox. Goddamn someone Wake them up!


RE: I want a Surface Pro
By inighthawki on 8/6/2014 10:05:28 PM , Rating: 2
I actually use my laptop for C++ development. Having an i7 (on top of an SSD) actually does pretty well for compile times.


RE: I want a Surface Pro
By FITCamaro on 8/7/2014 7:26:18 AM , Rating: 2
Indeed. My projects core app takes about 12 minutes to build with an i7 and 16GB of RAM. I'm sure a SSD would decrease that some though.


RE: I want a Surface Pro
By retrospooty on 8/6/2014 4:13:00 PM , Rating: 2
"There isn't one. Not with a display at that resolution on top of it. The Surface Pro 3 is awesome."

Agreed. It is the best priced, most powerful in its class... Great screen, great size, great performance... A great product, yet hardly anyone is buying them. Go figure.

Not sure if it's mistrust for MS, or just that no-one wants a Windows 8 convertible, but they just aren't selling well.


RE: I want a Surface Pro
By tayb on 8/6/2014 4:24:35 PM , Rating: 2
I think it is just general consumer distaste for Windows 8 notebooks. And it's not cheap. When you add in the keyboard the cheapest one approaches $1,000. I would guess most Windows notebooks have an ASP less than $600. $1,000 for a notebook is approaching Apple territory and Microsoft doesn't have the brand history for notebooks to justify that price.

I'm not arguing against the tablet, it's a great device, but I can understand why it isn't selling well.


RE: I want a Surface Pro
By inighthawki on 8/6/2014 6:15:13 PM , Rating: 2
I think not coming with a keyboard/the keyboard being such a large extra cost is definitely a huge factor. Not shipping it with the keyboard is a mistake.


RE: I want a Surface Pro
By chmilz on 8/6/2014 8:47:27 PM , Rating: 2
Remember, this is almost as much a perception change marketing strategy as it is a hardware sales endeavour. MS saw Windows being marketed to the consumer wrapped in the crappiest hardware possible, and so consumer perception was becoming Windows = Junk. Spending a few $Billion to change that perception is nothing compared to letting that perception continue.


RE: I want a Surface Pro
By w8gaming on 8/6/2014 10:50:32 PM , Rating: 2
If they are trying to change perception on Windows with Surface or Surface Pro, they have not been succeeding. The biggest problem is actually the keyboard cover. It is simply nowhere near to be as usable as a true keyboard. As it is really not that great to begin with, they might as well just bundle it into the cost. Their pricing means they are having a healthy profit margin for each unit anyway so they can easily afford to do that.


RE: I want a Surface Pro
By nikon133 on 8/7/2014 5:41:16 PM , Rating: 2
I think there's huge inertia when it comes to large well-known entities like MS. I'm pretty sure Apple could release a few crappy products and still be perceived as pinnacle in consumer gadgets, and likewise, MS can release a few good products and still be associated with crappy plastic Acers and such by majority of consumers. That is the price you pay for having +90% of desktop and laptop market worldwide, but obviously there are benefits as well.

In short, improving their image will take time, but I think it is possible. As long as they keep releasing good Surface branded products and avoid experiments like Windows 8 was/is.

Surface keyboard, I don't know. I played a bit with mechanical ones on Surface Pro 2 and 3, and I found them OK. Some adjustment time is required, but eventually they seem to be capable of typing comparably fast (and error free) as most laptop keyboards. My colleagues who use those Surfaces on the daily basis share the same opinion. Eventually, that is for on-the-go typing. Behind the desk, availability of proper docking station can boost Surface Pro 3 productivity well beyond laptops without docking station options. I think that balances well with compromises of using Surface with cover keyboard, when away from the desk.


RE: I want a Surface Pro
By Reclaimer77 on 8/6/2014 6:06:29 PM , Rating: 2
Well there was Windows 8, Windows 8 RT, and Windows Phone 8.

Maybe the consumer doesn't even know what the hell the Surface even is? I mean Microsoft has done a pretty poor job of emphasizing that the Surface is running the same Windows your PC does, and all your programs will work with it.

The fact that the Surface launched with two different OS's, basically named the same, but incompatible with each other was just disastrous. Honestly what was Microsoft thinking?

Plus yeah in this economy it's kind of hard to justify a tablet that's not a tablet and a notebook that's not really a notebook at THAT price point.


RE: I want a Surface Pro
By DiscoWade on 8/6/2014 8:40:10 PM , Rating: 2
For the kind of cash I would have to put down to get a Surface I can get an excellent laptop. I agree that it is a great price for what you get, but I am not going to spend that much money for a tablet. When I saw the price for even the most basic Surface I immediately from "I want" to "no thank you".

Think about from a consumer's point of view. They don't know about SSD or anything like that. They do know dollar amounts. They are making cursory decisions based on how it looks and the price. There is nothing the surface offers that is going to stand out to the average consumer to make them want to pay more.


RE: I want a Surface Pro
By TheJian on 8/7/2014 9:02:40 AM , Rating: 3
The problem is you guys are comparing ultrabooks. The ultrabook's problem is price vs. what you get in a LOADED notebook that only weighs a bit more. For all but a few people, the extra weight means nothing. There are not enough true "all day road warriors" for this niche product to even exist, which is why ultrabooks sell like crap no matter who makes it. They are overpriced vs. the competition as soon as you take the word ULTRA out of it.

IE you can get a 17in with i7-4710hq, 1080p, Gtx850m, 16GB, 256GB SSD, etc for $1100 easily. Most will save the $400-900, and take home the massive power ignoring the few pounds extra. I don't know what the purpose of a screen over 1080p is for most people in a notebook especially smaller than 17in (again very few have a REAL need for higher, so niche). Even the 850m will have some trouble gaming at 1080p maxed (actually a LOT of problems). In many of these you'll have a 2nd spot for another HD too.

If nobody is buying them, the price is bad right? You can say "cool specs, super light", but most say "who cares, it's too expensive and low performance unless you pay $2000". And they're pretty much correct. You pay for thin and light, the problem is nobody is willing to do just that.


RE: I want a Surface Pro
By Samus on 8/7/2014 12:19:09 AM , Rating: 2
My problem is with the SKU's. To get a 256GB SSD model, you need to get an i5 with 8GB RAM. It gets even crazier with the 512GB model. Wanting capacity on a very media-oriented device like this is an appropriate demand.

So what if someone want an i3 model w/ 4GB RAM & 256GB SSD? There isn't one. It's unreasonable to require a high-end model just to get a quarter-terabyte of storage capacity. It's 2014; 256GB SSD's are $100 and considered entry-level now. The 128GB option should just be dropped in a device this high end. The same goes for any Apple product, including the $900 MacBook Air. Any PC that costs $900+ should have a 256GB SSD; it's like a $30 difference on the bill of materials...and in the case of these devices, it ISN'T UPGRADABLE so it's crazy not to get a lot of capacity or it won't be very future-proof.


RE: I want a Surface Pro
By damianrobertjones on 8/7/2014 5:13:06 AM , Rating: 2
Buy a 128GB MIcroSDXC card


RE: I want a Surface Pro
By inighthawki on 8/7/2014 11:26:39 AM , Rating: 2
I wonder what he uses the space for, though. An SD card is fine and dandy for things like media (music, video, pictures) and maybe some smaller apps, but beyond that, the performance will be so terrible you would definitely not want to use it.

Even the fastest SDXC cards still clock in at a small fraction of the speeds of an SSD, and most high capacity, ultra high performance cards can cost you the same $/GB as an SSD itself (depending on how much an OEM charges for the SSD upgrades)


RE: I want a Surface Pro
By Reclaimer77 on 8/7/2014 2:12:36 PM , Rating: 2
Can we please stop vastly exagerrating the performance of high quality SD cards? It's not "terrible" or anything of the sort.

quote:
Even the fastest SDXC cards still clock in at a small fraction of the speeds of an SSD


I'm a HUGE proponent of SSD's, ask anyone here. But come on, nobody NEEDS that level of performance for an SD card! Be serious.

Your exaggerations here are borderline hyperbole.


RE: I want a Surface Pro
By inighthawki on 8/7/2014 4:13:20 PM , Rating: 2
That's why I specifically stated "I wonder what he uses it for"

Yes those speeds are perfectly fine for basic consumption. But there are definitely things where an SD card are not viable. Try compiling a large C++ project (they can be gigabytes in size for the entire project) from an SD card then do it again from an SSD. Night and day. I had a friend who bought a MacBook Pro a couple years back with an SSD and did exactly this suggestion. He bought an SD card for more storage, and complained about how slow it was all the time.

I'm not trying to overexaggerate anything - I'm just saying there exist reasons why an SD card might not be viable.

I mean, I will definitely admit - people who generally do need that kind of performance either do most of their work on a more powerful system, or likely aren't going to buy a Surface Pro 3 as their day to day machine (screen is a bit small to be the primary system for lots of programming. Good for small bouts here and there, but not all the time)
So yeah, probably not going to be true, but I was more or less giving an invitation for the OP to explain what he needed it for, more than anything.


RE: I want a Surface Pro
By Reclaimer77 on 8/7/2014 4:22:20 PM , Rating: 2
quote:
Try compiling a large C++ project (they can be gigabytes in size for the entire project) from an SD card


Okay but...who would actually do that??

quote:
So yeah, probably not going to be true, but I was more or less giving an invitation for the OP to explain what he needed it for, more than anything.


Fair enough, but I'm pretty sure he's not compiling code on it lol :)


RE: I want a Surface Pro
By inighthawki on 8/7/2014 4:42:51 PM , Rating: 2
Are you asking who would be compiling C++ projects [on the Surface Pro 3], or who would compile them from an SD card? (I'm assuming you meant the former, since the latter is kind of my point :))

I work on large C++ projects all the time (work and personal) from my laptop (Yoga 2 Pro). Had the Surface Pro 3 been announced sooner, I probably would've gotten one instead. So I can definitely imagine people in similar situations to myself having large project enlistments from their private or work repositories doing small bits of work here and there.

So is it common? Probably not. I'm a pretty small minority in that category. But again, my post was more of a "I wonder what he does"


RE: I want a Surface Pro
By hughlle on 8/6/2014 5:38:43 PM , Rating: 3
While i agree. I just don't see it making financial sense. People with 3g/4g tablets are a big minority, and will remain so until phone companies start actually supporting the idea, such as allowing a shared data plan instead of forcing you to get a contract just for your tablet. But they won't do this for the vast majority of people (so far, on my carrier, it's only business customers) because they seem to have a hard enough time supplying a decent connection to mobile phones, let alone tablets and computers which would most likely be used for (as people want) huge upload and downloads from the cloud.


RE: I want a Surface Pro
By FITCamaro on 8/7/2014 7:28:19 AM , Rating: 2
I would love to have an i7 Surface Pro 3. Or even the i5. Just don't have the cash at the moment.


RE: I want a Surface Pro
By tamalero on 8/7/2014 10:47:21 AM , Rating: 3
surface pro, unlike other arm tablets.. lets you run full blown windows.
Cant you just buy a 4g dongle and use it?


RE: I want a Surface Pro
By melgross on 8/7/2014 10:57:16 AM , Rating: 2
4G would add an additional $100 plus to the already frighteningly high price that it is now.

Besides, if you think this is a product you want, you should just buy it, rather than continue to wait for something newer. By the time Broadwell comes out, you will be waiting for the next model. But the next model may never come, if losses continue like this.


Not that unusual...
By GotThumbs on 8/6/2014 1:36:45 PM , Rating: 4
for a company to NOT immediately profit from the release of a new product. Especially when it's coming to market somewhat late in the game.

This is Microsoft's FIRST computer and they are coming in late to the game. The positive thing is that they recognized what was missing from the market. Touch screen tablet PC's are more robust at running third party software but still capable of running APP's from a market place. Apples IPADs have had a huge advantage as they built off of the IPODS success and it's a natural progression for thouse already in Apples ITunes ecosystem. IOS is designed to work with Apples narrow hardware specs and so they definitely have an advantage of controlling the software, hardware and market place.

When looking at a single device that meets more of a 'swiss army knife' tech solution, the Surface Pro's excel at meeting the combined needs of a tablet for content consumption, APPs, and a full blown PC capable of running programs such as Auto-cad, Rhino CAD (3D printing), Adobe Suite, Full Office and SQL Server MS.

Locally, within our company, many of the ITS execs have traded in their IPADS for Surface Pros.

I think the market is slowly recognizing the power/advantage to the Surface Pro's over any Ipad. IMO, only the non-tech who really have moderate needs will retain their IPADS and there is nothing wrong with that.

The right tool for the job at hand.




RE: Not that unusual...
By Argon18 on 8/6/14, Rating: -1
RE: Not that unusual...
By ritualm on 8/6/2014 4:01:11 PM , Rating: 2
quote:
Microsoft is a day late and a dollar short when it comes to every single product they've ever sold

Apple is merely a follower, never a trailblazer. Let everyone else go out of business with truly ingenious ideas, then walk in with something that's the same as everyone else but with premium prices.

VR headsets? That's uncharted territory right now. Apple's not doing any of that because they can't make a killing over it.


RE: Not that unusual...
By tonyswash on 8/6/2014 6:15:53 PM , Rating: 3
quote:
Apple is merely a follower, never a trailblazer. Let everyone else go out of business with truly ingenious ideas, then walk in with something that's the same as everyone else but with premium prices.


The Mac looked and worked just like all the other PCs that were already in the market.

The iPod looked and worked just like all the other music players that were already in the market.

The iPhone looked and worked just like all the other phones that were already in the market.

The iPad looked and worked just like all the other tablets that were already in the market.

Sure.

In a parallel and really stupid universe.

Try to stay focused on the real world, it's more interesting and it will help you stop saying dopey things in public.


RE: Not that unusual...
By hughlle on 8/6/2014 6:43:24 PM , Rating: 2
IPod worked like any mp3 player in the market did it? Remember that little draw back it had when every other mp3 player could easily be used as an usb harddrive. Plug it in, open drive, drag and drop. Had something to do with iTunes if I recall correctly.


RE: Not that unusual...
By tonyswash on 8/6/2014 7:40:26 PM , Rating: 1
quote:
IPod worked like any mp3 player in the market did it? Remember that little draw back it had when every other mp3 player could easily be used as an usb harddrive. Plug it in, open drive, drag and drop. Had something to do with iTunes if I recall correctly.


Jeez - are you really that dim. I guess I will have to spell it out for you step by tedious step.

I was responding to the idiotic comment by ritualm (are you guys related?) in which he claimed that:

quote:
Apple is merely a follower, never a trailblazer. Let everyone else go out of business with truly ingenious ideas, then walk in with something that's the same as everyone else but with premium prices


I was being sarcastic.

Of course the iPod did not work like other mp3 players. That was the point I was making. With sarcasm.

OK - got it now?

One other thing. You obviously think that the iTunes syncing mechanism that came with the iPod was a drawback. Fair enough. However that was the very key to it's success. The integration of the iPod hardware and the iTunes software was a big factor in why several hundred million people (except it seems for a few people like yourself) bought an iPod and not the other clunky, ugly, dysfunctional mp3 players that all sat on the shelves gathering dust and were eventually discontinued and forgotten. Let me guess - you were a Zune fan!


RE: Not that unusual...
By ritualm on 8/6/14, Rating: 0
RE: Not that unusual...
By w8gaming on 8/6/2014 11:06:33 PM , Rating: 2
I don't think it is the syncing mechanism (which is annoying) is the KEY to its success. The key to its success is the superior music organization iTunes provides compare to the miserable software created by its competitor such as Creative or Samsung. It was the software yes, but not syncing. iTunes can get rid of the syncing part and still be successful.


RE: Not that unusual...
By ritualm on 8/6/2014 7:49:30 PM , Rating: 2
quote:
The iPod looked and worked just like all the other music players that were already in the market.

The iPhone looked and worked just like all the other phones that were already in the market.

The iPad looked and worked just like all the other tablets that were already in the market.

All three of these require iTunes on the host computer. You cannot just drag-and-drop anything, you must use iTunes. That limitation still exists today - and before you try to claim it's somehow a good thing, I did own several iPods and an iPhone.

I don't need a program equivalent to iTunes to transfer MP3s to my Android phone. I don't need it for Windows Phone. I do need it for all iDevices.
quote:
The Mac looked and worked just like all the other PCs that were already in the market.

Not talking about the Mac at all here, tony - you've completely skipped the context of my post.
quote:
Try to stay focused on the real world, it's more interesting and it will help you stop saying dopey things in public.

Unlike you, I try to maintain a level head on technology. Sometimes it doesn't work. Other times I get to deal with evangelical purists like you, who follow their "god" a little too closely for comfort.

Does this mean I'm a hater like the rest of DT? Hell no. My primary PC is a Mac. I still have a 4S. Right now I'm waiting on the 6 before I decide what to buy for my next phone.

It's funny, tony - you're picking the wrong fight here. A reasonable man knows when to back off. Folks like you just come over in hasty defence of the fruit company.


RE: Not that unusual...
By NewBro on 8/6/2014 10:54:00 PM , Rating: 2
lol just let him be, typical Apple fan when someone took a bite at the apple all hell breaks loose for them.


RE: Not that unusual...
By tonyswash on 8/7/2014 4:18:43 AM , Rating: 2
quote:
All three of these require iTunes on the host computer. You cannot just drag-and-drop anything, you must use iTunes. That limitation still exists today - and before you try to claim it's somehow a good thing, I did own several iPods and an iPhone.

I don't need a program equivalent to iTunes to transfer MP3s to my Android phone. I don't need it for Windows Phone. I do need it for all iDevices.


So is that an example of Apple walking "in with something that's the same as everyone else" or is that example of Apple making products that are different? I'm confused, you seem to be arguing two different and contradictory things, one that Apple's products are just the same as others in the market but just more expensive, and on the other hand arguing that they don't work like other products in the market.

quote:
What was there before the iPod? Oh yeah, Samsung Yepp, Creative Labs Nomad Jukebox, iRiver, the list goes on, and all of them were there before Apple came out with its original iPod


And none of them looked or worked like the iPod.

quote:
What came before the OG iPhone? LG Prada


That's a desperate reach :) The LG Prada was announced in December 2006, the iPhone was announced in January 2007, less than a month later. Did Apple pull of a miracle of development and ‘follow’ the LG Prada with only a few days to put the iPhone together.

No phone, including the LG Prada, worked like the iPhone at the time of it's launch.

quote:
What came before the OG iPad? Full-size slates that ran Windows XP Tablet Edition


Which did not look or work like an iPad. Also Windows XP Tablet Edition was an utter failure and the iPad was gigantic success :)

quote:
Does this mean I'm a hater like the rest of DT? Hell no. My primary PC is a Mac. I still have a 4S. Right now I'm waiting on the 6 before I decide what to buy for my next phone


Your thinking has become confused by the sea of endlessly repeated inanities spewed forth by the Apple phobic. None of Apple’s key defining and breakthrough products, the Mac, the iPod, the iPhone and the iPad, looked or worked like anything else in the market at the time. The notion that Apple walks into markets ”with something that's the same as everyone else" is just plain silly.


RE: Not that unusual...
By damianrobertjones on 8/7/2014 5:14:23 AM , Rating: 1
Absolute rubbish.

Tell your story to the director, three sales guys, along with myself, your story again. We've got the docking station (Pro 2) and it's an amazing device.


Well congrats MS.
By retrospooty on 8/6/2014 1:19:41 PM , Rating: 2
Surface Lost 1 Billion the first year and only lost 600 million the 2nd. Keep up the good work and you may only lose 300 million next year. Some day, you micht even not lose anything.




RE: Well congrats MS.
By themaster08 on 8/6/2014 1:28:16 PM , Rating: 2
This isn't news. FY2014 for MS was last year, and these figures have been available for a while. This doesn't take into consideration Surface Pro 3.

Slow news day?


RE: Well congrats MS.
By KC7SWH on 8/6/2014 1:56:49 PM , Rating: 2
Huh?
FY14 Q4 for Microsoft ended on June 30, 2014 and were released on July 22, 2014. That's only 2 weeks ago. http://www.microsoft.com/investor/EarningsAndFinan...
Maybe Tiffany has been out to lunch for a while and is trying to catch up?


RE: Well congrats MS.
By tamalero on 8/7/2014 10:58:25 AM , Rating: 2
So, they released it right when the surface pro 3 first batch started selling?


Advertizing costs
By bsd228 on 8/6/2014 4:09:32 PM , Rating: 2
So how much of this 2.87B was spent on insipid TV ads? With all the free (not?) publicity from industry press reviewing the product line, were the ads really necessary? Saturation bombing at its worst.




RE: Advertizing costs
By ProZach on 8/7/2014 2:43:30 AM , Rating: 2
Glad you mentioned that, now I do not have to start a topic, lol.

The TV advertisement I saw didn't mention anything about capabilities of the Surface. Zilch. There was mostly a bunch of yuppies' kids popping colorful magnetic covers on and off. That kind of pitch is rather... um- gay, so to speak. Even though I knew what the Surface was and its specs I was no further enlightened.

So, what does Joe Schmoe consumer learn next? Probably something like, "Holy crap, it's expensive and the cover is an extra hundred bucks?!"


RE: Advertizing costs
By damianrobertjones on 8/7/2014 5:16:38 AM , Rating: 2
Nah. Consumers need something to remember and they DO/DID remember the keyboard angle.

Consumers rarely care about spec (Just look at the iPad sales) as long as it's flashy and shiny


By StraightCashHomey on 8/6/2014 5:16:48 PM , Rating: 2
The Surface Pro 3's are perfect. It eliminates the need for iPads on top of a laptop. Now they have the best of both worlds, and I've heard nothing but positive reviews from even my least tech-savvy admins.




By inighthawki on 8/6/2014 9:32:07 PM , Rating: 2
(Correct me if I misunderstood, I might have just misinterpretted your wording)

The reviews have pretty unanimously agreed that it is a fantastic device, but it's huge drawback is that it's tablet form factor never makes it as reliable as a laptop for working in the lap due to the fact that the center of gravity is right behind the display.

Of course, there are also other reasons users may want a laptop as well - performance can be higher (more space for components and heat dispersion), larger displays, better keyboards, etc.

For many, I expect a device like the surface pro to be a perfect device. For some, however, laptops are still a must have resource.


By StraightCashHomey on 8/9/2014 1:19:46 PM , Rating: 2
It fits on my lap no problem. I have a 2 and a 3, and both of them work just fine on the lap. I guess if you're a klutz, it's not ideal, but I suppose that also covers 75% of the human population, right? lol


Easy solutiion.
By przemo_li on 8/7/2014 4:23:04 AM , Rating: 2
Just put patent fees from Android tablet OEMs together with Surface earnings. Insta profit....

:P

Just like they did with Windows Phone.

(I say patent fees, and not "android patent fees" as nobody actually said - but MS - that those fees are about related patents, for all we know, MS may "bundle" all their patents and demand fees for all...)




Way to make...
By damianrobertjones on 8/7/2014 5:11:16 AM , Rating: 2
...A positive news story a pretty negative one.

Shame.




By fteoath64 on 8/8/2014 12:59:56 AM , Rating: 2
No wonder they are making a loss when they decided on R&D spend that results in NOTHING!. People should be getting fired for such decisions.
One of the key things surface could not sell well is the "Apple-squed" design where it is a closed system unlike laptops of the past where the disks can be removed and RAM can be added as needed. People would welcome a Surface model that has an msata slot and DDR3 ram slots to expand to 16GB or more. Even better would be ones with replaceable CPU modules or gpu MXM modules to boot. Additional thickness of a few mm is not going to matter as theses devices are on the iPad thin-ness to start off with.




Redmond
By Argon18 on 8/6/14, Rating: -1
RE: Redmond
By momorere on 8/7/2014 12:26:03 PM , Rating: 1
Maybe they should buy an Ubuntu or Mint tablet huh ? That would be far more superior in every way, right ? Linux neckbeards lol.


RE: Redmond
By kamk44 on 8/7/2014 3:39:27 PM , Rating: 1
They're losing money on each one but can make it up in volume...oh wait...

Actually the Surface is a really nice product. I know several people who own one and absolutely love it. A few have iPads now relegated to secondary use. Unfortunately it is too expensive for what it is so many cannot justify purchasing it. Put the same thing in white with an Apple logo on it and you'd sell tons simply because isheep would wait in line for it. Microsoft does not have the same following but are attempting to build it.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














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