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Print 9 comment(s) - last by althaz.. on Aug 8 at 2:39 AM

Maybe it could help Surface sales

Microsoft is looking to open up a new retail store on Fifth Ave. in Manhattan, just a short distance from Apple's glass cube store. 
 
According to the NY Daily News, Microsoft has spotted a Fifth Ave. space that was formerly rented by luxury fashion brand Fendi at 677 Fifth Ave., near 53rd St.
 
The 8,700-square-foot, two-story retail space will cost Microsoft a pretty penny, as rent for ground floor stores on Fifth Ave. has been around $3,500 per square foot lately. 

 
However, this could be a great chance for Microsoft to better show off its efforts in the hardware sector to a truly international audience in NYC. The tech giant hasn't had an easy time trying to sell its homegrown tablet line, Surface, since the device's 2012 launch. In fact, Microsoft's Surface saw the largest quarterly loss yet for the April-June period this year at $363 million USD. The total loss for FY2014 totaled $676 million USD. 
 
Microsoft would also likely use this prime real estate to promote its lineup of smartphones -- thanks to its acquisition of Nokia’s Devices and Services division – along with its other homegrown products like the Xbox One and its computers peripherals lineup. 

Source: NY Daily News



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Get in line folks!
By Banana Bandit on 8/7/2014 2:19:09 PM , Rating: 2
I'm gonna pitch a tent so I can be the 1st in line when they open their doors.

/sarcasm




RE: Get in line folks!
By amanojaku on 8/7/2014 2:27:44 PM , Rating: 2
quote:
I'm gonna pitch a tent
That's a perfect summary of fanboy behavior at product launches.


RE: Get in line folks!
By Nortel on 8/7/14, Rating: 0
RE: Get in line folks!
By kmmatney on 8/7/2014 4:04:38 PM , Rating: 2
I think the MS stores are getting a little more traffic. The Microsoft store at our local Mall is pretty close to the Apple store. A year ago, the MS store was a a complete ghost town. When I walked by it last week, there were a least a few customers in the store. The Apple store is always packed and busy.


RE: Get in line folks!
By tonyswash on 8/7/2014 7:10:29 PM , Rating: 2
quote:
Day after the launch? Ghost town.


What about all those impulse Office buyers?


RE: Get in line folks!
By XingWheel on 8/7/2014 9:33:28 PM , Rating: 1
oxford-street-shopping
Microsoft appears to have abandoned any lingering ambitions to open high-street stores in this country, after its UK-registered retail entity was dissolved.
The software giant incorporated Microsoft Retail Store United Kingdom Limited two years ago, as rumours abounded that it would begin opening UK shops in the first half of 2013. No such outlets have materialised, and any suggestion that the vendor still has designs on the UK high street can now surely be dispelled, following the dissolution of the company last month. Microsoft had not responded to requests for comment at time of publication.


RE: Get in line folks!
By dbrasco123 on 8/7/2014 8:52:25 PM , Rating: 2
Their unoriginality is very annoying :)


MS
By p05esto on 8/7/2014 6:45:36 PM , Rating: 1
I like MS far better than Google, Apple, Facebook and the like.... but MS still pisses me off on a daily basis. I would rather be shot than step foot into an Apple store. The stench of uninformed consumers that think they are "technical" makes me want to puke. I root for MS because there is no one else worthy of my affection.




RE: MS
By althaz on 8/8/14, Rating: 0
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer














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