In just a week, Apple's iTunes Store sold $1
million USD worth of downloadable Disney movie content. The service, which was launched last
Tuesday, provides an existing library of titles for $9.99 each with new
releases going for $14.99. Apple also discounts new titles to $12.99 for those
who pre-order the movies before they are released or download it within the
first week of availability.
Disney was the first movie studio to offer its full backing
in providing an initial 75 movies to Apple's iTunes Store. More than 125,000
Disney movies were downloaded during the first week including such hits as
"Pirates of the Caribbean: The Curse of the Black Pearl" and
"The Incredibles." "We are very, very bullish on consumption
over electronically delivered media and we're taking a very optimistic view of
technology as a friend, or a great enabler, and not a great predator,"
said Disney CEO Robert Iger. Iger went on to give his praise for Apple's Steve
Jobs, "He has become, very quickly, not only a great sounding board but a
great advisor, someone I can turn to readily for advice in a lot of these
Although still priced on the high side for some, it looks as
though Apple, while not the first in providing downloadable movies, may have a
winner on its hands. Disney is definitely counting on the success of
downloadable movies and expects to the iTunes Store to generate $50 million USD
in sales by the end of 2006.
quote: What type of DRMs are on these files? I might be interested if:
quote: I can keep them on my file server so I can watch them from all of my computers.
quote: I can back up the files in the event of a system crash or reload.
quote: I can use a different movie player other than iTunes.
quote: When there is a large enough market of people with 3Mb/s+ broadband connections that are willing to wait 5hrs for a movie
quote: "Dude, this is the first week, with only one studio with 75 movies.
Check back in six months when there are thousands of movies available. <end quote>
No, what I want is the stuff that isn't out on DVD yet but which is digitally transmitted over TCM, TBS, TMC, etc.
Let's be honest - there is a lot of crap out on DVD. I want the old movies from the 1940s, 1950s, 1960s, the stuff that the movie studios don't seem to see much profit in. And when they do come out with them it is like a one shot deal. (Like Disney ("Fantasia") and Lucas (Star Wars) do.)
Then I want to be able to burn them to DVD so I can watch them on my TV; I shouldn't have to buy a media centre PC. Otherwise downloading a movie should be priced like watching pay per view since there is no product in your actual hands, it is just software without a self contained physical container.
How much you want to bet that someone is going to write an app. that will automatically backup your DRM certificates? What do you mean you didn't burn them to CDR?
1,000,000 people downloading movies mean absolutely nothing, porn has been doing it for a few years now and there's no accounting for taste - after all, people settle for compressed and clipped .mp3 files, so it's not like everyone is conscious of quality.
Ever have to slepp to a store and find out that they do not have your DVD in stock? So you end up going to Amazon to have it shipped to you. That is what happens when there is too much product and the sold products aren't replenished in store.