Google's Marissa Mayer  (Source: Google)
"You could actually see that people were turning off their computers and turning on their phones, doing everything from search, to e-mail, to maps."

Said Marissa Mayer, Google Vice President of Search Products and User Experience, during and interview taped last month at TechCrunch40 in San Francisco.  The interview was recorded for the GigaOm videocast during the conference which occurred on the 17th and 18th of September.

During the interview hosts Om Malik and Joyce Kim asked Mayer about Google’s mobile applications. 

Mayer explained that the Summer months always see a lull for Google.  Usage trails off from May through June and levels out until things pick up in September.  This is attributed to vacations and increased outdoor activity.  

This year the usage of Google Mobile applications increased in concert with the decline in standard applications.  Mayer described the trends as mirror images of different scale.

Not surprisingly the gadget of the year, Apple’s iPhone, made its presence felt.  “The iPhone gave us a really big lift in maps usage.  Almost overnight traffic on our Google Maps for mobile application was up almost 50% and has continued to grow throughout the Summer.”

That’s quite a punch considering the one millionth iPhone was only sold last month.  The question is how to interpret this information.  Does it mean that such a very small portion of the billions of cell phones out there are using Google Maps that bundling the maps with one product could make a 50% difference?  Is it another sign of the iPhone’s immeasurable popularity? 

Or does it indicate that there is a great untapped demand for Google Mobile when packaged in the right smartphone environment? 

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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