DailyTech - iPhone Stokes 50% Increase in Google Mobile Maps

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Blog: Internet iPhone Stokes 50% Increase in Google Mobile Maps
Andrew Campbell (Blog) - October 16, 2007 2:29 PM

16 comment(s) - last by blwest.. on Oct 19 at 8:27 PM

Google's Marissa Mayer (Source: Google)

"You could actually see that people were turning off their computers and turning on their phones, doing everything from search, to e-mail, to maps."

Said Marissa Mayer, Google Vice President of Search Products and User Experience, during and interview taped last month at TechCrunch40 in San Francisco. The interview was recorded for the GigaOm videocast during the conference which occurred on the 17th and 18th of September.

During the interview hosts Om Malik and Joyce Kim asked Mayer about Google’s mobile applications.

Mayer explained that the Summer months always see a lull for Google. Usage trails off from May through June and levels out until things pick up in September. This is attributed to vacations and increased outdoor activity.

This year the usage of Google Mobile applications increased in concert with the decline in standard applications. Mayer described the trends as mirror images of different scale.

Not surprisingly the gadget of the year, Apple’s iPhone, made its presence felt. “The iPhone gave us a really big lift in maps usage. Almost overnight traffic on our Google Maps for mobile application was up almost 50% and has continued to grow throughout the Summer.”

That’s quite a punch considering the one millionth iPhone was only sold last month. The question is how to interpret this information. Does it mean that such a very small portion of the billions of cell phones out there are using Google Maps that bundling the maps with one product could make a 50% difference? Is it another sign of the iPhone’s immeasurable popularity?

Or does it indicate that there is a great untapped demand for Google Mobile when packaged in the right smartphone environment?

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Down Boys.

By Andrew Campbell on 10/16/2007 7:02:17 PM , Rating: 2

I will certainly know better than to post a picture of a pretty lady in this forum again!

Does anyone have thoughts about the things she had to say?

RE: Down Boys.

By gtrinku on 10/16/2007 7:16:58 PM , Rating: 2

What? You mean there's actually an article next to the picture???

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RE: Down Boys.

By iFX on 10/16/2007 7:24:20 PM , Rating: 2

You know, at my age, one would think I would be a little better behaved and be able to keep things on topic. Sadly though, a beautiful, young, 20-something blonde will grab my attention every time.

I think she is likely correct about the iPhone being responsible for the increased Google maps usage in the last six months. :)

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RE: Down Boys.

By TomZ on 10/16/2007 10:05:00 PM , Rating: 2

Hate to break it to you, but she's a 30-something, not a 20-something.

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RE: Down Boys.

By iFX on 10/17/2007 10:42:35 AM , Rating: 2

I don't think you hate it.

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RE: Down Boys.

By Michael Hoffman on 10/16/2007 7:27:11 PM , Rating: 2

Oops! I apparently forgot to tell Andrew that posting an article/blog that has an image of an attractive lady may distract most DailyTech readers. ;)

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RE: Down Boys.

By Screwballl on 10/17/2007 10:52:12 AM , Rating: 2

Theres an article here?

She had to say something?

Sorry I've been married too long to not really hear or see what she said...

/end sarcasm/

Yeah I read it but it is pretty much nothing special or unexpected. A new web application uses their product and their mobile apps usage goes up. Another excuse to get more google usage and get her some publicity (now we need to see more of her)

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Marissa Mayer....

By iFX on 10/16/2007 3:24:18 PM , Rating: 3

Babe-o-rama!

RE: Marissa Mayer....

By Master Kenobi

(blog) on 10/16/2007 3:45:02 PM , Rating: 2

Too much make up.

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RE: Marissa Mayer....

By blackseed on 10/16/2007 4:37:44 PM , Rating: 2

I will take it. Could you wrap that please?

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RE: Marissa Mayer....

By Vanilla Thunder on 10/16/07, Rating: -1

RE: Marissa Mayer....

By mdogs444 on 10/16/07, Rating: 0

RE: Marissa Mayer....

By 3kliksphilip on 10/16/07, Rating: -1

<--applies to google

By blwest on 10/19/2007 8:27:30 PM , Rating: 2

I work with a bunch of old farts that do cool stuff with *nix, I think I want to work for google now!

boring.

By 8steve8 on 10/16/07, Rating: -1

RE: boring.

By blckgrffn on 10/17/2007 11:18:47 AM , Rating: 2

IT and other folks who have had blackberries/mobile devices have been using google maps for quite some time in my experience. Nothing like walking down the street, pulling out the blackberry, and finding where the nearest whatever-it-is right then.

I have a laptop and GPS, but why bother when I can just follow the route we are on in google maps?

The sad thing is how lost you are without a signal!

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"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook