Google, Detroit Automakers Can't Agree on Autonomous Vehicles
June 30, 2014 2:23 PM
They may have to work together further down the road, though
Google and Detroit automakers just can't see eye-to-eye on the topic of autonomous vehicles, according to a recent report from
Google began meeting with Detroit automakers in 2012 with the intention of teaming up for autonomous vehicles. As it turns out, Google wanted to jump quickly and create a fully autonomous car while automakers felt a gradual rollout of autonomous features on existing cars would be a better idea.
There are arguments for both sides. On one hand, Google wants to release a revolutionary new product that utilizes its technologies and transforms the way people get around.
On the other hand, Detroit automakers
fear that Google could run away with their business
. Auto companies aren't quite sure if they should treat Google as a friend or foe. Interestingly, a study by KPMG last year found that American consumers would trust brands like Google and Apple for self-driving cars more than they would automakers.
Just last month, General Motor's Product Development chief Mark Reuss called Google's autonomous car
"Anybody can do anything with enough time and money," said Reuss. "If they set their mind to it, I have no doubt [that they will be] a very serious competitive threat. [The car is] kind of cool [and looks sort of like a VW Beetle].
"[Automation is] going to be a creep, it’s not going to be a mind-bending thing. I don’t think you’re going to see an autonomous vehicle take over the city anytime soon."
Google's autonomous car
Aside from that, automakers feel it's better to gradually roll out new features rather than deliver an entirely autonomous vehicle. According to the automakers, customers will more likely feel comfortable with a slower introduction to this new technology rather than all in one swoop.
Right now, Google's prototype is a tiny pod-shaped car, which has a flexible windshield and a spinning cone on top that helps navigation. Only two people can fit, and there's a top speed of 25 miles per hour.
Detroit automakers also feel that Google's autonomous cars are limited by Google Maps, which directs the cars. If there's an area not covered by the Maps, or if Maps were to malfunction in some way, it could pose a problem for the customer.
Even more troubling to automakers is the liability for these vehicles. Google's current autonomous car doesn't have driver-operated brakes,
a steering wheel
or an accelerator pedal. Without an actual human driver, the automakers fear they would be at fault for any auto accidents.
Google, however counters, saying that it would take the blame for any auto accidents involving its technology, and that finding what caused the accident would be easier with Google technology at hand.
It looks as though Google and Detroit automakers will go their separate ways on the topic for now, but some feel they will inevitably have to meet again further down the road when autonomous vehicle technology grows beyond its infancy.
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
Google's Self-Driving Cars are a "Threat" Says GM
May 30, 2014, 8:00 AM
Google Develops Its Own Self-Driving Car; No Driver or Steering Wheel Required
May 28, 2014, 8:56 AM
Dubai announces passenger drone plans.
February 14, 2017, 7:56 AM
Lucky LA Residence
January 28, 2017, 4:00 AM
Debuted at CES 2017 - Corning Gorilla Glass Concept Car
January 7, 2017, 3:02 AM
Happy, healthy and feastive New Year to you and everyone in the world that about to celebrate the Season Holidays
January 1, 2017, 12:01 AM
In 2017, Here are the New Autos of 2018
December 30, 2016, 5:00 AM
What Happens When You Put a Blind Man in a Driverless Car?
December 14, 2016, 5:00 AM
Most Popular Articles
OnePlus 3T – 5.5” Optic AMOLED and Dash Charging Technology
March 23, 2017, 8:45 AM
Gigabyte GA-Z170X-Gaming G1 – Intel Thunderbolt 3 Certified Motherboard
March 9, 2017, 6:25 AM
Huawei P8 Lite 2017 – Android 7 Nougat Smartphone with Octa-Core Processor
March 8, 2017, 7:03 AM
Lenovo ThinkPad T460 - Ultra-Thin and Feather-light
March 3, 2017, 6:00 AM
Nokia has ditched this camera technology in its new smartphones
March 7, 2017, 8:45 AM
Latest Blog Posts
Android Creator and New Bezel-less Smartphone
Mar 29, 2017, 10:28 AM
More Apps From Google
Mar 28, 2017, 7:15 AM
Are you thinking of performance and speed? Intel claims:
Mar 25, 2017, 7:45 AM
Apple buys an automation app called Workflow. The deal was completed today and brings the app along with its developers.
Mar 23, 2017, 7:35 AM
Apple Announces new color for iPhones and iPads
Mar 22, 2017, 7:45 AM
Instagram: You Can Now Save Live Videos For Later
Mar 21, 2017, 7:49 AM
Samsung Galaxy S8 to Get New Color Scheme
Mar 20, 2017, 7:45 AM
What else to worry about?
Mar 17, 2017, 6:45 AM
Icon of the Day: Intel/ NVIDIA or Mobileye
Mar 16, 2017, 6:15 AM
JUST IN - Twitter Hijacked : High-Profile Account Accesses
Mar 15, 2017, 7:07 AM
Mar 14, 2017, 7:30 AM
News and Tips
Mar 13, 2017, 6:30 AM
iPhone 8 – May Not Get Curved Screen
Mar 11, 2017, 8:00 AM
California paves way to self-driving car tests without humans
Mar 11, 2017, 7:18 AM
Smart Machines V hackers
Mar 10, 2017, 7:00 AM
Uber Can Resume Autonomous Car Testing in California
Mar 9, 2017, 6:50 AM
Mar 8, 2017, 7:09 AM
Mar 7, 2017, 8:45 AM
World news 3-6
Mar 6, 2017, 5:40 AM
Mar 4, 2017, 7:40 AM
Mixed News of the Day
Mar 4, 2017, 6:32 AM
Jaguar Land Rover invests in ride-sharing
Mar 3, 2017, 7:00 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information