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Cadillac ELR
“It’s a different car, it’s a different price point. It’s way-different technology."

The Cadillac ELR began its life as the Converj concept car, which debuted at the 2009 Detroit Auto Show. When the production vehicle was officially unveiled in 2013, it lost little in the way of looks compared to the concept model.
 
Former General Motors CEO Dan Akerson was confident of the ELR’s prospects in the high-end “green car” market, even going so far as to compare it to the incredibly popular Tesla Model S. “If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” said Akerson back in September 2013. “But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up.”
 
Nearly a year later, GM execs are singing a different tune. Mark Reuss, GM’s Executive Vice President for Global Product Development, yesterday clarified that Tesla as an automobile manufacturer is a “completely serious competitor in every way,” but that the Cadillac ELR is “really not” a competitor to the Model S.
 
Tesla Model S
 
“It’s a different car, it’s a different price point. It’s way-different technology,” Reuss added. The Model S has a base MSRP of $69,900 while the ELR has a base MSRP of $75,000.
 
It should be noted that in the past, GM has also compared to the ELR to high-end models from German luxury car manufacturers. Darin Geese, the Marketing Product Manager for the Cadillac ELR and Chevrolet Volt in October 2013 said that the ELR would be cross-shopped with the $88,000 BMW 6-Series Gran Coupe, stating, “We think it is competitive with the vehicles in its class.”


BMW 6-Series Gran Coupe
 
As we have already shown you in recent months, the ELR has been a slug when it comes to sales performance. The ELR has been steeply discounted by as much as $19,000 before state and federal tax credits and rebates are applied.
 
One writer for the OppositeLock column over at Jalopnik was able to score an excellent deal on a brand new ELR recently:
 
The car stickers for $75,000, I got the base $12,500 instant discount on the price, along with a dealer incentive of $5000 to buy instead of lease (I went in fully expecting to lease it). I did my homework and picked a state with an instant cash rebate for buying a PHEV, so I bought it in MA for an additional $2500 off the price. Finally, I just finished filing my $7500 Government tax incentive for a final cost to me of, wait for it, $47,500 +tax.
 
$47,500 definitely sounds like a more palatable figure for what is a slightly enhanced Volt platform-vehicle with the luxury styling and accouterments of a Cadillac.
 
It should be noted that thanks to the dealership fire sale on ELRs, July sales of the vehicle nearly doubled compared to the previous month to…. 188 units.

Sources: The Detroit News, OppositeLock



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It's not just the ELR
By Shig on 8/15/2014 6:06:14 PM , Rating: 2
Cadillac is not capable of producing a sedan, ANY sedan, that is on par with the Model S.




RE: It's not just the ELR
By Spuke on 8/15/2014 6:38:47 PM , Rating: 3
quote:
Cadillac is not capable of producing a sedan, ANY sedan, that is on par with the Model S.
They are actually. The CTS and ATS are VERY good and have received accolades since their inception.


RE: It's not just the ELR
By Brandon Hill (blog) on 8/15/2014 6:43:21 PM , Rating: 2
And unfortunately, sales don't reflect that...

http://www.gminsidenews.com/forums/f15/breaking-gm...


RE: It's not just the ELR
By Spuke on 8/15/2014 6:55:59 PM , Rating: 2
Yeah, I know about their sales. They are shooting themselves in the foot with no CTS/ATS based crossovers. That would likely pull sales up.


RE: It's not just the ELR
By michael67 on 8/15/2014 9:10:47 PM , Rating: 1
If i look at the ELR, it looks like a wane be poor mans sports car, that dose not preform.

Bit if i look at the Model S, i see a stylish luxurious sedan, that go's from 0 to 60 in 4sec.

Gee i wonder why they not sell, tho i have to say, even do i still don't want one, $47,500 +tax is a more reasonable price, for what you get.


RE: It's not just the ELR
By Samus on 8/16/2014 1:44:40 AM , Rating: 5
Cadillac's problem is their price points. They think they're some luxury brand. They're not. They're upscale Chevy's.

At least Lincoln knows their place and doesn't try charging triple the price for the Ford equivalent.


RE: It's not just the ELR
By integr8d on 8/16/2014 4:44:09 AM , Rating: 2
Thank you... I got bashed on DT last time for bringing this up. Well, maybe it was more along the lines of 'domestic car manufacturers can't produce anything but total crap'. But I did clarify by stating that Tesla was an exception.

What you said reminded me of something. When I was in car sales, specifically at a GM dealership, there was one Cadillac that always impressed me. It was quirky though. It had an inline-6 and not a ton of power. But it was solid. And when you shut the doors, it sounded like a bank vault closing. This was unlike the rest of the Cadillacs which had a low-quality 'thud' sound. Anyway, the car was called Catera. And it should surprise no one, when one day, I looked along the door jam and saw 'Made In Germany' on it. It was a rebranded Opel... Let that sink in for a minute.

Ironically, I actually like the look of the ELR. But I have no misconceptions about it. It performs just like my Prius. And the Tesla is in an entirely different class. And personally, I think it's a little cheap on DT's part to call out past claims. Show me one company that doesn't make bold claims at a product launch...

What I'm wondering is how much the labor unions attribute to the cost of this Cadillac. Obviously, it should be priced lower. Why isn't it?


RE: It's not just the ELR
By fteoath64 on 8/16/2014 9:18:17 AM , Rating: 2
Well, the complete drivetrain, battery, computer controls, cooling and HVAC all came from the Opel Germany!. It is German tech, not American invention in the Caddy.
To normal people, an EV is an EV is an EV as long as it uses batteries and electic motors and needs some sort of main charging. The key between difference Tesla and GM is that GM uses gears to drive the wheels from the electric motor while Tesla is DIRECT DRIVE. The key secret of Tesla is probably in the special design of the motor and its management system. ie current priming, voltage tweaks, cooling/heating of motor itself. The battery management is also different enough between the two models. Tesla supports way more telematics than any car to date. Some public and mostly proprietary.

So Tesla is really the High-End here while the Caddy is just souped up Volt with a nice shell and great interior trim. Although slow OBC system.Battery placement is a key difference I can see in the two cars. Tesla is vastly superior. Even at $47.5K, the Caddy is not worth it.


RE: It's not just the ELR
By Camikazi on 8/16/2014 1:39:53 PM , Rating: 3
Um, the Catera was horrible with tons of mechanical problems much worse than the other Cadillacs at the time.


RE: It's not just the ELR
By Theguynextdoor on 8/16/14, Rating: 0
RE: It's not just the ELR
By FITCamaro on 8/18/2014 7:28:36 AM , Rating: 2
Personally I think they made the new CTS a bit less attractive than the old one. I loved the sharp edged CTS. My wife agrees. Now I it looks more refined, but it lost that "cool" edgy look to it that I loved.

My wife's aunt has a 2011 CTS-V. Man that thing is fun to drive and the interior is top notch. Only thing that stinks about it is that it's an automatic. Sooooooo much torque management.


RE: It's not just the ELR
By RU482 on 8/18/2014 6:25:45 PM , Rating: 2
you can say that again


RE: It's not just the ELR
By FITCamaro on 8/18/2014 7:28:44 AM , Rating: 2
Personally I think they made the new CTS a bit less attractive than the old one. I loved the sharp edged CTS. My wife agrees. Now I it looks more refined, but it lost that "cool" edgy look to it that I loved.

My wife's aunt has a 2011 CTS-V. Man that thing is fun to drive and the interior is top notch. Only thing that stinks about it is that it's an automatic. Sooooooo much torque management.


RE: It's not just the ELR
By Apone on 8/18/2014 4:03:37 PM , Rating: 2
@ Theguynextdoor

Yep, I heard several horror stories about "The Caddy That Zigs!" Not sure why you got downvoted for speaking the honest truth about the Catera's mechanical issues.


RE: It's not just the ELR
By Gondor on 8/18/2014 2:26:55 PM , Rating: 2
Um, Opel are bottom of the barrel brand in Europe, almost as dodgy as French (and by now long defunct British) brands. You'd be better off buying a FIAT - at least you know why the price is low, plus spare parts are very affordable.


RE: It's not just the ELR
By tng on 8/19/2014 8:13:39 AM , Rating: 2
After having driven quite a few Opels in Europe as rentals, I would take one over any GM built car in the US....


RE: It's not just the ELR
By tng on 8/19/2014 8:12:14 AM , Rating: 2
quote:
I looked along the door jam and saw 'Made In Germany' on it. It was a rebranded Opel...

LOL

I got a Pontiac Vibe one day as a rental in AZ. I was very surprised at how nimble and responsive it was, really a car I would buy, altogether not like a typical GM car.

I was not surprised when a week later that a coworker told me that it was a Toyota built rebranded version of the Matrix.


RE: It's not just the ELR
By chripuck on 8/21/2014 10:37:27 AM , Rating: 2
The problem is the brand itself unfortunately. They're not attracting the ~45 and under crowd which are getting to the point of having the purchasing power to buy a high end car.

If I had $60k+ to spend on a vehicle Cadillac wouldn't even be a place I would look, much less buy. Why? Because it's an old persons car. Same goes for Buick, no matter how good looking their new cars are.


4th time the charm?
By Gunbuster on 8/16/2014 9:50:42 AM , Rating: 2
Will they try a 3rd re-badging experiment after the Cimarron, Catera, and now the ELR?




RE: 4th time the charm?
By GulWestfale on 8/16/2014 10:01:21 AM , Rating: 5
yes, the next caddy will be based on the spark, and it will be called the CLR, because it will also go down the drain.


RE: 4th time the charm?
By bigboxes on 8/17/2014 12:50:01 AM , Rating: 2
You made me spit on my screen! LOL


yes, but
By GulWestfale on 8/15/2014 6:06:41 PM , Rating: 4
47k is still a lot of money for a cimarron.
or an electrified korean subcompact (which is what the cruze is, and the volt is based on that... so the chassis and general layout were designed down a very low cost).

i think in a two-car household you could have a full-electric like a nissan leaf, and then a "normal" car for when you go on long distance trips. that would still be cheaper than a single tesla, and far more useful.

for most of us normals, the electric car has got to evolve a bit more before it makes sense, and electrics with range extenders are really just a stop-gap until that happens.




RE: yes, but
By Lonyo on 8/16/2014 9:04:01 AM , Rating: 2
Or you could just have 2 "normal" cars and enough money to buy all the gas you could need.


RE: yes, but
By Dr of crap on 8/18/2014 12:22:14 PM , Rating: 2
Wait, what?
There are cars that just USE gas? ONLY!?!
What a concept! Where can I get one!


Nothing does
By flyingpants1 on 8/17/2014 3:51:36 AM , Rating: 2
Nothing competes with the Model S, and nothing will for the near future. The competition is too slow, Tesla's batteries are too cheap, and others can't/won't build their own battery factories. They have other priorities, like trying to keep their existing business models alive.

By the time there could even be a 200-mile Cadillac or Infiniti for $50k, Tesla will be selling 200-mile Model 3 at $35k, and Model S/X will have 320 miles of range.

I'm not even a Tesla fanboy. I sat in one and it really changed my opinion of the car. I didn't like the interior at all - too plain, uncomfortable seating, no headroom, no center console. And dumb unresponsive door handles. I just support them because there is literally no EV competition.

Maybe they will catch up - I'd love to be proven wrong.




RE: Nothing does
By foxalopex on 8/18/2014 2:51:28 PM , Rating: 2
Actually they're just built different. For the record GM, assembles and designs their own battery pack. Telsa S uses laptop batteries from Panasonic. So why the difference in ability between the Volt and Telsa S? Well for starters GM uses a different type of custom Lithium battery than Telsa. To date there have been NO real world fires of any Volts due to the battery pack catching on fire even when punctured. The only known one is in testing and that's because they waited 3 weeks for the coolent to dry out and catch on fire while Telsa's will spontaneously catch on fire if punctured. Lithiums are interesting, one general rule is that the more power you pack into a Lithium ION the greater the risk of explosion or fire. Telsa took a gamble and decided to use decidedly less safe batteries but that gives them both more range and greater power output for acceleration. GM and most of the other companies in EV's decided not to take a risk and instead went for safer batteries. The best batteries to use in fact if you didn't care at all about safety would be the Lithium Polymer batteries in most cellphones. An EV sized one would literally blow away anything Telsa has but of course in an accident the car would turn into a giant bomb. They're only in cellphones because they're not big enough to hurt you too much.

Telsa S's interior is a bit bland judging from interior shots so while the car is certainly fast it's interior doesn't really fit a car of it's price range much like the ELR looks great inside but isn't fast for it's price range. What matters more for you is personal taste.

I own a Volt myself, I found it to be a good balance between price, style and performance. I think most owners are happy with it because it's essentially a no compromise EV with all the bells and whistles of a modern EV and slightly fancy interior.


RE: Nothing does
By flyingpants1 on 8/19/2014 10:32:24 PM , Rating: 2
That is a really long non sequitur.


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