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Shigeru Miyamoto, the father of Mario, Zelda, Donkey Kong and many others - Image courtesy Shacknews

Miyamoto's wife uses the Everybody Votes Channel, which boosts the Wife-o-meter - Image courtesy Joystiq

Super Mario Galaxy Wiiiiiiiiiiii

Big fists for big coins

Old enemies in a new game

Watch out, they don't need green tubes anymore
Miyamoto's keynote details Super Mario Galaxy, other upcoming Wii titles

Thursday’s biggest keynote speech at the Game Developer Conference 2007 was presented by Shigeru Miyamoto, whom the conference event’s head Jamil Moledina called “the Steven Spielberg of games.” After the crowd was shown what the designer’s Mii looks like, Miyamoto finally took the stage to share his vision for games.

Rather than using PowerPoint to present his visual aids, Miyamoto made use of the Wii and its Photo Channel. He started off with an abridged history, starting with brief look-backs from Nintendo games like Donkey Kong, Super Mario World and Goldeneye to the non-Miyamoto approved Grand Theft Auto of 2004. It was this shift in games from family-friendly to hardcore, mature themes that lead Nintendo to look beyond the traditional gaming market.

Rather than following the same old, but true, gaming conventions, Miyamoto started to think about games for the non-gamer—namely his wife. On display was a measure of how appealing a game is to non-gamer, called the “Wife-o-meter.” Nintendogs was one such game.

Miyamoto, upon observing the interaction between dogs and his wife, figured that a game about animal interaction could expand the gamer base. “When I eventually showed [Nintendogs] to my wife, she finally started to look at video games in a different way,” he said.

Nintendogs moved the Wife-o-meter up significantly, but it still wasn’t full. The next major innovation for non-gamers was Brain Age, the brain training game originally marketed to the older Japanese market as a way to stave off senility. “And then came Brain Age, this is the game that turned her into a true gamer,” Miyamoto relayed.

Eventually, Mrs. Miyamoto was acquainted with not only the DS, but also the Wii. She would play Wii Sports and participate in the voting channel on her own, which Miyamoto said surprised him to no end. “This is a big event in my house, it would have been more expected for me to come home and find Donkey Kong eating at our table,” he said.

Miyamoto points out that Nintendo, unlike its competitors, is a company that is solely focused on the gaming experience and nothing else. The Wii, a risky proposition, was the combined effort from the entire company and Miyamoto is extremely proud of the freedom given to designers thanks to the Wii Remote. For him, creative vision is paramount in creating a fun experience for the player. Miyamoto also hopes for games to promote communication. With Wii, people are playing together and exchanging ideas. In fact, the interaction of different people’s Miis has inspired Miyamoto to create a special “Mii Channel” where users can enter their avatars in popularity contests.

Mario was the next topic, and the missing Super Mario 128 game that was supposed to return the plump plumber back to form. Apparently, Miyamoto’s mind had many ideas for the next Mario game, with many of those ideas already taken form in Pikmin, a quirky game on the GameCube. Though Mario 128 is no longer in the cards, everything looks good for Super Mario Galaxy for Wii, which is promised for players this year. A video of Super Mario Galaxy was played, showing amazing acrobatics and impressive graphical quality that we have yet to see from the Wii—this is a game that all Nintendo fans will be excited about. See the video here.

Miyamoto knows that he has a unique vision in gaming, but he says to other developers, “Your vision doesn't have to be my vision,” and expresses much faith in the future of the games after seeing the success of Wii and DS. Miyamoto encourages the industry to “always remember the human touch” when designing games. “After all, if we can convert my wife, we can convert anyone,” he concludes.



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By marcusDOS on 3/8/2007 7:14:47 PM , Rating: 1
Rolf, Thank You Miyamoto's wife! now I have more reason to have a Wii at home, and not only can I spend more time there, I can get my girlfriend to play together. And now she can understand gaming world a little better, or more...

Now if I could get my hands on a Wife-o-meter and make it work for many other things, hmm....




By DarkIntegral on 3/9/2007 12:52:39 AM , Rating: 3
I disagree. Although i am a "hardcore" gamer and i am one of the people that will spend 700 dollars on a video card, moves like the wii will only strengthen Nintendo's business model.

There is a lot of competition for the "hardcore" gamer market and it represents such a small percentage of the population. A 10% profit margin to 1000people > 100% profit margin to 50. Nintendo is exposing 10's, maybe even 100's of thousands of people to console gaming which would otherwise not have entered the market.

Although there product line and company direction will to longer suit my needs, what there doing to great for the gaming community.


By Le Québécois on 3/9/2007 12:56:46 AM , Rating: 2
You never worked for an electronics/computers store have you? While we hardcore gamers pay thousands of $$$ for a computer or a console, we count for only a small part of the market. Take the Wii and the PS3/X360 for exemple, Nintendo is already making profit on every Wii sold and that doesn't inclu additionnal Wiimote or other accessories. Microsoft or Sony on the other hand lose money with every console sold. Just look at the numbers, not the Wii, but the PS2, it's the least powerful console on the market but still one of best sellers months after months. If Nintendo can succeed in making a great gaming experience with lower hardware cost and games development cost, they will continue to be in business for a long time to come.


By Holytrinity on 3/9/2007 6:07:14 AM , Rating: 3
Your comments are just one more piece of evidence that demonstrates how ignorant the general population is regarding Nintendo's financial position.

I once went to my local EB Games enquiring why they no longer sold Gamecube software and he basically told me the Gamecube was dead and that EB Games expects Nintendo to go the way of Sega and become a software-only development company in the next generation or two. I laughed at his ignorance and then walked away. Since then, my shares in Nintendo have doubled and I've made over $50000...


By encryptkeeper on 3/9/2007 11:13:03 AM , Rating: 3
Actually that guy's comments are more of the piece of evidence of sour grapes. Sony is struggling this generation while Microsoft is doing well but will face huge competition from a technically weaker console. Sounds like Nintendo finally realized that they needed to make a console for everyone, instead of Sony or Microsoft that pander to the crowds of people who need technology and big cars to make up for small dicks.


By Spivonious on 3/9/2007 9:30:23 AM , Rating: 2
$600 for a PS3 that cost Sony $850.

Nintendo's business model is perfect. Sell things at a profit to a wider audience. Not "sell things at a loss to a niche audience."

Why is Super Mario Bros. still one of the greatest games of all time? It's graphics sure aren't impressive. MIDI music? Why isn't it forgotten in history as video game consoles become more technologically powerful?

Why? Because it's simple and fun.


By Ryanman on 3/30/2007 10:06:20 AM , Rating: 2
Im not saying its not agood game some peeople like those style games. But I never saw anything that told me the vast majority of gamers only want simple ones. I still play homeworld- a 1999 game. There is no problem with old games i just think a two front approach would be better.


Miyamoto Rocks.
By Mitch101 on 3/9/2007 10:15:35 AM , Rating: 2
If anyone understands what gaming should be its Miyamoto. While Microsoft and Sony battle to be cool Nintendo doesnt.

You have to commend Nintendo because all the games I grew up with were fun and Nintendo seems to be the only one capable or capturing that with todays technology.

Of course I still love a good first person shooter on my PC or racing game on a PS2 or XBOX but when I walk away from a nintendo game I am laughing and feeling good.




RE: Miyamoto Rocks.
By Serenade on 3/9/2007 10:26:49 AM , Rating: 2
I think they needed to approach the console business from another perspective. After all, if you are into HD gaming, there are already two consoles backed by huge international companies which can afford to take a hit should their console struggle in sales. If I wanted to play shooters, generic RPGs and other established genres, not only do I have the consoles, I also have multiple PC titles to choose from.

Nintendo's only line of business is console/hand-held gaming. I'm glad they have have a different approach than other companies because they get to offer a broader scope of games that way, variety the spice of life and everything.


RE: Miyamoto Rocks.
By Mitch101 on 3/9/2007 10:44:32 AM , Rating: 2
Yup you have to even credit to Microsoft for recognizing that and stating an XBOX 360 and Nintendo Wii would be a nice combination. Recognizing that the Wii Serves a different market from themselves despite them being a next gen console.


Simplicity, elegance, and FUN
By Spartan Niner on 3/11/2007 9:08:44 PM , Rating: 3
Sony would do well to learn from Nintendo. The hardware specs and eye-candy lure in the niche market of hardcore gamers (and blu-ray adopters) while Nintendo's simple, elegant, and FUN Wii has quietly taken over many living rooms all across America and the rest of the world...

I know plenty of non-traditional gamers who absolutely love the Wii. It has great social gaming potential and is pure entertainment. What can be more fun than swinging your controllers around madly like a adolescent pugilist in Wii boxing?




Bleh
By 457R4LDR34DKN07 on 3/8/07, Rating: 0
RE: Bleh
By Serenade on 3/9/2007 10:29:04 AM , Rating: 2
If they make another Golden Sun game, I would... well, let's just say the list of things I wouldn't do is a lot shorter than the list of things I would do :p


I agree with him...
By Mithan on 3/9/2007 6:53:45 PM , Rating: 2
I agree with him. Going "different" was the right decision. Honestly, do we need another system on the market that is basically equivalent to the 360 and PS3, which are pretty close when all is said and done.

This is a global market now and there is room for all sorts of innovation.

At the end of the day, what will determine the Wii's future is the games anyways.




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