It's called Project Mobii

Ford Motor Co. and Intel have teamed up for a research project that could result in cars that recognize gestures and faces
According to Ford, the companies have been working with ethnographers, anthropologists, and engineers to create a more personal experience between drivers and the vehicles they drive around town on a daily basis. 
The joint initiative is called "Project Mobii," which stands for Mobile Interior Imaging. The idea is to allow drivers to perform basis tasks within the vehicle via hand gestures instead of via buttons or knobs. For example, a driver could activate a sunroof through the wave of a hand. Facial recognition could also be used to authenticate the correct driver, and if Project Mobii does not recognize the driver, a photo is then sent to the primary vehicle owner’s smartphone.

Project Mobii [Source: Ford]
To expand upon this, we could envision the system recognizing the driver (if individual profiles could be setup) and automatically adjust the mirrors, seat, and radio presets.

These new interior cameras would join a number of exterior-mounted cameras including ones used when putting a vehicle in reverse along with lane departure, blind spot monitoring, and crash avoidance systems.

“Our goal with the Mobii research is to explore how drivers interact with technology in the car and how we can then make that interaction more intuitive and predictive,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation.
“The use of interior imaging is purely research at this point; however, the insights we’ve gained will help us shape the customer experience in the long-term.”
There are no concrete announcements surrounding the tech that Mobii is about, as it's merely a research project for now. 

Source: Ford

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