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2012 Ford Focus Electric  (Source: Tiffany Kaiser, DailyTech)

2012 Ford Focus Electric  (Source: Tiffany Kaiser, DailyTech)

2012 Ford Focus Electric  (Source: Tiffany Kaiser, DailyTech)

2013 Ford Focus Electric  (Source: automobilemag.com)
Each Ford Focus Electric will utilize 22 polyethylene terephthalate (PET) bottles to make fabric for the seats

The Ford Focus Electric made its way to Detroit this week for the North American International Auto Show (NAIAS) bringing news of its latest green effort: recycled plastic bottles will be used to make its seats.

The Ford Focus Electric, which features a 123 HP (181 pounds of torque) electric motor and a 23 kWh lithium ion battery pack, was first announced at the Consumer Electronics Show (CES) in Las Vegas last year. As time went on, details began to leak on the new EV, such as the $39,995 MSRP price ($32,495 after the $7,500 federal tax credit).

The new Ford EV made an appearance at NAIAS this week as the automaker's first vehicle with zero emissions, but its commitment to the green cause doesn't end there. It was announced that the Ford Focus Electric will offer Repreve-brand seat fabric, which is a company that uses recycled materials to make fabrics.

Each Ford Focus Electric will utilize 22 polyethylene terephthalate (PET) bottles to make fabric for the seats. Ford plans to use over two million bottles for its new EV. Many of these bottles will be collected from NAIAS 2012 as well as CES 2012.

"After decades of education, the United States PET bottle recycling rate is only at 29 percent, about half the rate of Europe," said Roger Berrier, president and COO of Unifi Inc., Repreve's parent company. "We hope this recycling initiative with Ford will help raise visibility around the importance of recycling with a goal to drive recycling rates to 100 percent, diverting millions of plastic bottles from entering the waste stream and potentially back into Repreve-branded fibers."

Ford has made similar efforts in the past with the carpet in its Escapes, which were created from PET bottles. Dandelions were also used in place of specific rubber parts.


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woopidy doo
By Tequilasunriser on 1/11/2012 2:57:51 AM , Rating: 2
It's like mounting a couple of solar panels on a coal burning facility's smoke stacks and expecting some kind of "green" praise.

Big freaking deal.




RE: woopidy doo
By AMDftw on 1/11/2012 7:31:10 AM , Rating: 2
But look on the bright side, the seats wouldn't stain...At least I hope not.


RE: woopidy doo
By Paj on 1/11/2012 7:58:31 AM , Rating: 2
Actually, it's more like coming up with an innovative use for waste materials that serves as a well-publicised proof of concept, which could lead to widespread adoption and to the creation of new industries and job growth.


RE: woopidy doo
By bah12 on 1/11/2012 9:28:09 AM , Rating: 2
Using bottles as fabric is nothing new. That is what the vast majority of fleece is made from. I'd wager every home in america is sporting some fancy recycled bottle fabric.


RE: woopidy doo
By Mitch101 on 1/11/2012 10:00:51 AM , Rating: 3
The wood used in the car came are salvaged timbers from a fisherman's chapel in Nantucket.


RE: woopidy doo
By cknobman on 1/11/2012 1:03:20 PM , Rating: 2
Beachwood perhaps?


RE: woopidy doo
By Mitch101 on 1/11/2012 2:13:47 PM , Rating: 2
Its a quote from Meet the Parents - Owen Wilson


RE: woopidy doo
By Paj on 1/11/2012 11:57:49 AM , Rating: 2
You could be right, but I thought the US only recycles 30 of plastic bottles? I was surprised by that. Seems like it could use a bit of a boost - this sounds like it could help.


RE: woopidy doo
By Schrag4 on 1/11/2012 1:53:30 PM , Rating: 2
2 million bottles is a drop in the bucket. The only way this will help is by educating consumers about recycling.

Personally, I think recycling is a really good idea. However, the way we go about it often has such messed up incentives...


RE: woopidy doo
RE: woopidy doo
By BZDTemp on 1/11/2012 8:41:28 AM , Rating: 2
If the PR about get more people to handle PET bottles in a way they get recycled then it is a big deal.

It's so much better to recycle materials than to make those gigantic landfills.


RE: woopidy doo
By kattanna on 1/11/2012 10:06:46 AM , Rating: 4
quote:
It's so much better to recycle materials than to make those gigantic landfills.


i thought thats what the oceans where for?

;>)


RE: woopidy doo
By YashBudini on 1/19/2012 12:56:06 AM , Rating: 2
quote:
It's like mounting a couple of solar panels on a coal burning facility's smoke stacks and expecting some kind of "green" praise.


But a new green job would be created because someone would have to clean the soot off of them twice a day.

Memo to self - Buy stock in Windex tomorrow.


well...
By smithb115 on 1/11/2012 4:03:18 PM , Rating: 2
Now you can't really be offended if someone says your car seats look really trashy.




Good Start
By rickon66 on 1/11/2012 5:44:44 PM , Rating: 2
Ford is patting itself on the back, but it is also raising awareness of where some recycled material goes and solid evidence of an end product. PET is made from the same intermediate product that polyester is made from, so it is easy to melt down the bottles and blend them into the polyester fibers. I used to work at a plant that made the intermediate product - Purified Terephthalic Acid.




Wow revolutionary LOL
By jfelano on 1/11/2012 8:59:30 AM , Rating: 1
Well considering they already make everything from t-shirts to park benches out of recycled plastic bottles, it only makes sense that Ford would follow and be late for the party.




So that's like...
By EddyKilowatt on 1/11/2012 4:54:16 PM , Rating: 1
quote:
Ford plans to use over two million bottles for its new EV.


So, like about an hour's worth of bottle usage for North America?

I mean, great, but devoting a press event to this reeks of desperation. (Maybe on the part of the article writer.) Just get the darn cars out on the road already.

And tone down the clown-car trim before you do... the target demographic is NOT twentysomethings, it is families with multiple cars who can use an all-electric commuter or grocery getter during the week, and their SUV for weekends and vacation trips.




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