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Ford Focus Electric

MyFord Mobile app
Focus Electric features battery pack developed in conjunction with LG Chem

We told you earlier this week that Ford would be bringing is Focus Electric to CES, marking the first time that a major automaker has announced a new model at the electronics expo. Today, Ford officially announced its new electric vehicle that will battle it out with the Nissan Leaf and Chevrolet Volt

Ford still hasn't provided the official range for the Focus Electric, but all signs point to the vehicle having a maximum range of 100 miles on a charge (identical to the Nissan Leaf). The Focus Electric gets its motivation from a 100 kW electric motor (123hp, 181 lb-ft torque), and a 23-kWh lithium-ion battery pack (developed in conjunction with LG Chem).

You wont be breaking any speed records with the Focus Electric as its top speed is limited to “only” 84 mph.

“Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment,” said Derrick Kuzak, Ford’s group VP for Global Product Development. "And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.” 

Ford wasted no time in its press release taking digs at both Nissan's Leaf and Chevrolet’s Volt. Ford notes that the Focus Electric's 240-volt charger will recharge the battery pack within three to four hours (half time required for the Leaf). Ford also states that the Focus Electric will have a higher mpg equivalent than the Volt.

“We’re very excited about the potential of Focus Electric in the marketplace. With so many of us accustomed to recharging mobile electronics on a daily basis, we’re confident our customers will take to the vehicle recharging process just as easily, because that’s exactly what it is – easy,” said Nancy Gioia, Ford director of Global Electrification.

The Focus Electric will come with a number of standard feature which include MyFord Touch, 17" aluminum wheels, push-button start, and voice-controlled nav system.

A MyFord Mobile app will also be available which will allow you to keep tabs on your Focus Electric. Features available to the app include the ability to:

  • Receive instant vehicle status information
  • Perform key functions remotely
  • Monitor the car’s state of charge and current range
  • Get alerts when it requires charging or has finished charging
  • Remotely program charge settings and download vehicle data for analysis 

Ford still isn't ready to spill the beans on pricing for the Focus Electric, but you can be sure that we'll get an earful as we inch closer to the public rollout. Hopefully, the Focus Electric will be price competitive with the Nissan Leaf, which starts at around $32,000.

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100 mile range - HA!!
By thomp237 on 1/7/2011 7:05:44 PM , Rating: 1
I have a Leaf at my office and we are lucky to get 60 miles on a charge. No heater, no radio, and the best we can do is 65 mixed driving miles on a charge. 100 mile range is fantasy land.

RE: 100 mile range - HA!!
By Hafgrim on 1/8/2011 3:21:33 AM , Rating: 3
When your cruising around in the country at 40mph without the
AirCondition on you can get 140 mile range in the leaf, proven fact...


RE: 100 mile range - HA!!
By bug77 on 1/8/2011 8:51:08 AM , Rating: 2
You'd also be doing 140mi in 3 and a half hours, another proven fact.

RE: 100 mile range - HA!!
By Cheesew1z69 on 1/8/2011 12:36:00 PM , Rating: 2
Who in their right mind is going to drive around the COUNTRY at 40 mph? Get real...

RE: 100 mile range - HA!!
By Samus on 1/10/2011 12:14:20 AM , Rating: 2
I don't think anybody in the right mind is going to drive an electric car around the country, but what he meant was out in the middle of rural Kansas where you can drive streches of 'country' road at 40mph without coming across a stop sign very often.

Assuming the laws of physics work for electric cars the same way they work for petrol vehicles (they do) than ~40mph is a very efficient travel speed for most vehicles before resistance becomes substantially greater. Ride a motorcycle without a windshield and you'll see what I mean: anything above 40mph becomes pretty unpleasant without a helmet. You're eyes water, you can't hear anything but the wind, and your hair becomes a mess. The vehicles and your body have to combat the air.

I'd guess the most efficient speed to drive when considering time:economy is going to be 55-60mph, or most speed limits. Sure 40mph is great, but its unreasonably slow, and going 15-20mph faster isn't going to have a huge impact on economy.

Just because it can go 84mph doesn't mean its designed too. Short burst of highway driving are all this thing is meant for, not road trips. It's like a Prius in that respect. The technology isn't designed for economy on the highway, its designed for urban environments. A Prius is a terrible choice if commuting 50+ miles on the highway daily.

By mmcdonalataocdotgov on 1/10/2011 8:05:19 AM , Rating: 2
Just because it can go 84mph is exactly because it is designed to. It was even listed in the manufacturer's design spec (see "Top Speed")

But who drives that fast all the time? Maybe people out in the country with long stretches of road with no stop signs....


RE: 100 mile range - HA!!
By bug77 on 1/10/2011 11:54:00 AM , Rating: 2
I wonder if the automobile would have ever caught on, it it had so many deficiencies compared to a horse.

I mean "out in the middle of rural Kansas where you can drive streches of 'country' road at 40mph without coming across a stop sign very often" seems pretty restrictive to me, yet there aren't many other scenarios where an EV makes any sense today.

RE: 100 mile range - HA!!
By JediJeb on 1/10/2011 6:19:13 PM , Rating: 2
You haven't seen where I live, some of the roads around here you are lucky if you can get to 30mph they are so small and crooked. Though I doubt you would get 140 miles to the charge driving on them.

By Smilin on 1/7/2011 4:56:39 PM , Rating: 5
Worlds smallest Aston Martin.

RE: Nice
By stevenplatt on 1/7/2011 11:25:03 PM , Rating: 1
Meet the Aston Martin "Cygnet" microcar

RE: Nice
By spread on 1/8/2011 12:53:29 AM , Rating: 4
I can't believe I'm saying this:

The Ford looks better than the Aston Martin.

RE: Nice
By mmcdonalataocdotgov on 1/10/2011 8:01:34 AM , Rating: 2
Yeah, just a Toyota iQ with Aston sheet metal. Aston needs to meet the new EU CAFE standards.

RE: Nice
By Lazarus Dark on 1/8/2011 4:00:37 PM , Rating: 1
I was thinking it looked like a hyundai or kia or something

RE: Nice
By S3anister on 1/9/2011 3:12:17 AM , Rating: 2
Personally, at first look, I thought it looked a lot like a shrunk Jaguar.

This must be the crash test vehicle?
By Beenthere on 1/7/11, Rating: 0
RE: This must be the crash test vehicle?
By mindless1 on 1/7/2011 11:52:51 PM , Rating: 2
Get used to it, there is no good reason to extend the body further beyond the wheels and future electric car generations will be even more blunt nosed, once they have the engineering time to get away from the traditional ICE engine compartment so handling improves and chassis cost is reduced.

RE: This must be the crash test vehicle?
By Beenthere on 1/8/11, Rating: -1
By Cheesew1z69 on 1/8/2011 12:37:35 PM , Rating: 2
To you it's ugly, I think it looks nice

RE: This must be the crash test vehicle?
By mindless1 on 1/8/2011 12:42:41 PM , Rating: 2
Actually no, you don't need to stick the nose of an automobile way out in front of the vehicle to make it reasonably aero, it simply needs to maintain a reasonable curvature (to oversimplify a bit).

Did you REALLY think they didn't bother doing any wind tunnel tests? Really? Really?

As for ugly, it is just another case of trends. In the 70's people thought those cars looked pretty good with their chrome and squared lines but today we mostly feel they look pretty bad. Same will be the case with today's automobiles 30 years from now.

RE: This must be the crash test vehicle?
By JediJeb on 1/10/2011 6:26:26 PM , Rating: 2
Isn't the most efficient design actually a teardrop design with the large end forward? Piercing the air up front doesn't make as much difference as making it as smooth as possible behind you. The highest drag comes from the low pressure area behind a vehicle. Look at the drop tanks used on WW2 era planes, they were round in the front and pointed in the back, and many of the first high speed cars actually used them as their bodies out on the Bonneville Salt Flats.

By mindless1 on 1/14/2011 12:34:47 PM , Rating: 2
Yes it can be (though the passenger compartment still needs usable space so it can't be a perfect use of available space), but personally I care less about that (to some extent) than the handling improvement from having less weight outside of the wheelbase region, and the potentially sharper turning radius.

Of course it will have better mpg
By Nutzo on 1/7/2011 4:56:33 PM , Rating: 2
Of course it will have a better MPG equivelent than the Volt, it's an electric only car!
It doesn't have the extra weight of a gas tank, engine and transmission to carry around. Of course the range will be much less than the Volt.

By Spuke on 1/7/2011 6:26:55 PM , Rating: 3
It doesn't have the extra weight of a gas tank, engine and transmission to carry around. Of course the range will be much less than the Volt.
What makes you think that the extra weight from larger battery pack is less weight than an engine/transmission? If you have some actual figures from Ford, feel free to post them.

Is Ford smart......
By tng on 1/7/2011 4:34:58 PM , Rating: 2
Did Ford wait just long enough to let Nissan and GM commit and then try to put something out that would beat both?

Definitely better looking than the Nissan. Have not paid that much attention to the EV thing since I think that they will still be a niche vehicle if they make it at all, but it seems that this EV is just a little bit better than the others out there.

RE: Is Ford smart......
By mellomonk on 1/9/2011 12:14:43 AM , Rating: 2
I don't know about better, the specs seem about what you would expect with the current battery tech. But I think they were smart in building it with more conventional styling and a five-door layout. Looks remarkably like the regular 12' Focus, if not a little better. Baby Aston-like. There are many potential EV buyers out there who may be turned off by George Jetson syling.

The leaf is out there a bit, though distinctive. The Volt prototype was striking, but the production version is a slave to the wind tunnel. Not surprising, but a bit disappointing. Then there is the new Sonata Hybrid. Now that is fugly. How could Hyundai take such a sharp original design in the new Sonata and completely screw it up in the Hybrid version?

By vtohthree on 1/8/2011 2:23:29 AM , Rating: 2
The way the shape of the grill's more polygonal than oval.

By Jedi2155 on 1/9/2011 1:59:14 AM , Rating: 2
I'm a huge EV advocate and I'm hoping these vehicles will take off but I really wished they would put a bigger battery in them. Something like 30 kWhr+ would be nice preferably 40.

That way you won't have to charge it everyday....I live in SoCal, and there are times where I'd need to go over 100 miles a day. I'd love to be able to own only one vehicle and get this one.

Again with the mpg rating!?
By vapore0n on 1/9/2011 9:34:56 AM , Rating: 2
Ford also states that the Focus Electric will have a higher mpg equivalent than the Volt.

Lets see...
100 miles, 0 gallons of fuel, divide all that, ..., hmm
OMG Ford just divided by 0!

Thumbs up to Ford
By Source9 on 1/9/2011 11:20:46 PM , Rating: 2
Ford seems to be doing just about everything right at the moment. All the other auto makers should be taking some notes.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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