The cost of doing business on eBay just got a bit more
expensive. Bill
Cobb sent a message to eBay sellers earlier today which noted that
increases in listing and final value fees will take place on January 30, 2007.
Insertion fees for regular auctions and fixed-priced
listings starting between $1.00-$9.99 will increase from $0.35 to $0.40.
There are currently three "tranches" in play for
Final Value Fees on eBay. In its current form, the first tranche charges 5.25%
of the closing value for auctions ending between $0.01 and $25.00. For the second
tranche, the charge is 5.25% of the initial $25.00 (maximum of $1.31) plus 3%
of remaining closing value balance ($25.01 to $1,000). The third tranche
charges 5.25% for the initial $25.00 (maximum $1.31) plus 3% of the initial
$25.01 to $1,000 (maximum $29.25) plus 1.5% of the remaining closing value balance
($1000.01 to whatever your item sells for).
The latest fee increase raises the cut that eBay takes out
of the remaining closing value balance for the second tranche from 3% to 3.25%. AuctionBytes
details how this fee change would affect sellers:
Let's
use an example of an item with a starting price of $5 that ends with a winning
bid of $50. Under the existing fee structure, sellers would pay a total of
$2.41 in eBay listing and commission fees. Under the new fee structure, sellers
would pay $2.52, an increase of 4.56 percent. Take the same item, but assume it
sells for $1500, and sellers would pay 6.48 percent higher fees ($40.90 instead
of $38.41).
Likewise, eBay Motors is also seeing fee hikes. The
Transaction Service Fee (TSF) for motorcycles and powersports has increased
from $30 to $40 while the TSF for cars, trucks and trailers has increased from
$40 to $50. The Motors Reserve Fee (MRF) has also increased from a flat $5
charge to 0.1% of the reserve price ($5 minimum, $10 maximum).
"Let me say that, while we believe these changes are
modest, we consider any changes that may impact our sellers with great care.
These adjustments are the result of careful analysis and we believe they're the
right thing to do to keep the marketplace strong for our eBay.com and eBay
Motors sellers," said Bill Cobb.
Some eBay PowerSellers aren't too happy about the new fee
hikes and have expressed their disdain on the PowerSellers
discussion forum. Many have expressed the wish to have a Google Checkout
payment option available to buyers to save on PayPal transaction fees.
Currently, eBay does not allow the use of Google Checkout and in the past has
said that the payment service isn't mature enough for
consideration.
Google Checkout gained a lot of attention and generated a
lot of business for online retailers during the holiday season. Google provided
$10 off $30 and $20 off $50 coupons that were available to use at such
online retailers as Buy.com and RitzCamera. Not surprisingly, PayPal parroted
Google's generosity by providing a $20
off $50 promotion of its own.
PayPal will face even stiffer competition this year when Google Checkout goes fee-less.
PayPal currently charges merchants 30 cents plus 2.9% of the total value of a
transaction.