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GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
 
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

 
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
 
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
 
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
 
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
 
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

 
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek



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$$$$
By Jeffk464 on 5/16/2014 4:45:34 PM , Rating: 2
Well yeah its 75K.




RE: $$$$
By Jeffk464 on 5/16/2014 4:50:01 PM , Rating: 2
I do like the styling on this Caddy but the i6 is in a league of its own.


RE: $$$$
By Mint on 5/16/2014 5:46:05 PM , Rating: 2
i6? Were you referring to the BMW i-series? The i3 is weird at best and often called ugly, while the i8 is $140k.


RE: $$$$
By Jeffk464 on 5/16/2014 7:19:21 PM , Rating: 2
yeah, my bad the i8


RE: $$$$
By GulWestfale on 5/16/2014 9:09:32 PM , Rating: 2
75k for a dressed-up cruze with a battery in it is baaaad... and:
https://www.youtube.com/watch?v=zaWzo6NSipQ


RE: $$$$
By Flunk on 5/16/2014 5:03:41 PM , Rating: 2
Exactly, just as was discussed here when they announced the pricing. It's just too much money for a better looking Volt. Maybe a $10,000 premium might make sense, but not $35,000.

If you really want a small Cadillac just buy a CTS.


RE: $$$$
By Brandon Hill (blog) on 5/16/2014 5:13:25 PM , Rating: 2
quote:
If you really want a small Cadillac just buy a CTS


**Ahem** You mean the $39k ATS Coupe ;)

http://jalopnik.com/the-2015-cadillac-ats-coupe-wi...

The all-new CTS moved up a half size this generation.


RE: $$$$
By inperfectdarkness on 5/18/2014 2:09:37 AM , Rating: 2
Worse than that, I'd rather the looks of the Opel Ampera variant over this one.


RE: $$$$
By marvdmartian on 5/19/2014 9:06:49 AM , Rating: 2
So who wouldn't want a $35K Volt, for an Escalade price?? LOL


RE: $$$$
By Mint on 5/16/2014 5:14:46 PM , Rating: 1
Hopefully this sends a clear message that early adopters want performance.

The ELR has looks/style, interior, luxury, and features, but I don't see why somebody would spend $70k or even $60k for a car that moves like a $25k car, no matter how luxurious. The primary function of a car is, after all, to move you from point A to point B.

Has anyone else tried to sell a $70k car that takes 8s 0-60? Hmm, I wonder why not?


RE: $$$$
By Murloc on 5/16/2014 6:43:20 PM , Rating: 2
meh cadillacs just look like horrible land boats with panzer front to me.


RE: $$$$
By Dr. Kenneth Noisewater on 5/19/2014 12:08:22 PM , Rating: 2
Well, when the Mercedes 300SDL launched.. ;)

Still, yeah, the ELR is at _least_ $25k overpriced. Sad thing is, at $50k, I'd actually be interested as it looks sharp and otherwise meets my requirements. In any event, I'll wait for the Model X.


RE: $$$$
By retrospooty on 5/16/14, Rating: 0
RE: $$$$
By KentState on 5/18/2014 1:57:07 PM , Rating: 2
I just don't get the economics in it. When I got my CTS-V, for the price, it did something to compete against other vehicles in that range. The sticker on that was $74k I believe, but you get 550hp stock, Recaro seating, special suspension and a unique driving experience. When I see this car, all I see is a fancy looking Volt and no performance. If someone wants economy, they don't spend $75k to achieve that.


RE: $$$$
By bah12 on 5/19/2014 5:58:23 PM , Rating: 2
Exactly. Seems like all the awesomeness GM got right with the cts-v was lost here. The best thing about the V was the excellent bang for the buck. Very few 4 door sedans perform as well without a 6 digit price tag. Can't wait to see the new one, the v-sport is nice but the new V is bound to be pretty spectacular.


RE: $$$$
By Argon18 on 5/22/2014 2:47:30 PM , Rating: 2
"Well yeah its 75K. "

Nope, it's more than that. Don't forget about the $Billions in government "loans" that were written off as loses before the GM restructuring and never repaid. Not to mention all the shares of stock the gov't sold at a loss after the restructuring.

When you buy GM, you're paying twice. Once in your taxes, and again at the dealership.

No thanks.


This is why GM shouldn't have been bailed out.
By Reclaimer77 on 5/16/14, Rating: 0
By Brandon Hill (blog) on 5/16/2014 4:51:59 PM , Rating: 5
The government just fined them $35 million today over the ignition switch fiasco.


By bug77 on 5/16/2014 5:28:42 PM , Rating: 4
Which is exactly what he said: even after costing the public a lot of money, they still suck.
But seriously, bailing out bankrupt businesses is just a perpetual get out of jail free card. The downside is that the playing field never gets cleared so a more capable player can enter the scene.


By Reclaimer77 on 5/16/2014 7:09:38 PM , Rating: 1
quote:
The government just fined them $35 million today over the ignition switch fiasco.


Exactly!!

Even after being bailed out, they're back to their same ways! Crap quality control, crap quality, lying to the customers, covering up the truth.

And why would they change and improve when they know they won't be allowed to fail anyway?

When you tell a large corporation they have nothing to lose, they will start to act like it.


By Masospaghetti on 5/19/2014 10:22:00 AM , Rating: 3
quote:
Even after being bailed out, they're back to their same ways!


The bad parts were designed and manufactured before GM's restructuring - From 2003 (Saturn Ion) to 2011 (Chevy HHR). In other words, none of the failed parts were post bankruptcy designed parts.

quote:
Crap quality control, crap quality, lying to the customers, covering up the truth.


The fact that they are announcing so many safety recalls would be the opposite of "covering up the truth", although it is worrisome that they had so many skeletons in the closet.

No matter what GM does, you'll crucify them for it.


By superflex on 5/20/2014 9:44:39 AM , Rating: 2
Which equates to 0.02% of their revenue.
http://www.zerohedge.com/news/2014-05-16/gm-rocked...
That will hit them where it hurts.


By MadMan007 on 5/16/2014 5:40:19 PM , Rating: 2
Preach it brother! Gimme some of dat old time Free Market religion!


By Spuke on 5/16/2014 6:01:10 PM , Rating: 2
You know I was willing to give them a shot considering that their quality is vastly improved but, geezus, what bone head thought $75k was a good price point? And like someone else mentioned, performance is desired at this price (cause performance is a luxury too). Look at Tesla, none of their cars are slow.


By KCjoker on 5/16/2014 6:17:29 PM , Rating: 3
Exactly correct...the Gov't needs to quit bailing them out of these mistakes. Same with Banks, etc...they'll never fix their problems if they know they'll be bailed out.


Uninformed
By titanmiller on 5/16/2014 7:14:31 PM , Rating: 1
This car is designed for rich people who walk in with absolutely no idea what they want and who are unable to do basic research on what they are buying.




RE: Uninformed
By 1prophet on 5/16/2014 7:27:36 PM , Rating: 2
From the amount of sales so far those rich people are far and few.


RE: Uninformed
By Jeffk464 on 5/16/2014 10:19:46 PM , Rating: 4
You would be surprised how careful a lot of rich people are with their money.


RE: Uninformed
By Shig on 5/17/2014 12:12:35 AM , Rating: 2
Any person who can do a google search will quickly find out the Tesla Model S 60kWh is far superior for less money. It's bigger, faster, more efficient, safer, the list goes on.

Or if you want to stick with ICE tech, 75k will get you a really nice BMW, Audi, or Mercedes.

75k is about 30k too much.


RE: Uninformed
By PaFromFL on 5/17/2014 7:49:20 AM , Rating: 1
GM tried to levy a 30k stupid tax on wealthy Greenies. Unfortunately, they didn't first find out how many Greenies can afford a 75 k car, and how many of the few wealthy Greenies are stupid.


RE: Uninformed
By Argon18 on 5/22/2014 2:52:20 PM , Rating: 2
"Any person who can do a google search will quickly find out the Tesla Model S 60kWh is far superior for less money. It's bigger, faster, more efficient, safer, the list goes on.

Or if you want to stick with ICE tech, 75k will get you a really nice BMW, Audi, or Mercedes.

75k is about 30k too much. "


Yep, agreed on all counts. There's no compelling reason for an EV buyer today, to choose anything other than a Tesla.


RE: Uninformed
By Piiman on 5/17/2014 11:37:49 AM , Rating: 3
Right, Rich people got rich because they have "absolutely no idea what they want and who are unable to do basic research"

Laughable at best.


RE: Uninformed
By Shig on 5/17/2014 2:43:07 PM , Rating: 2
The only way they're going to move this car is if they give it insanely low lease rates.


RE: Uninformed
By Dorkyman on 5/18/2014 9:41:22 PM , Rating: 2
...or offer to give away a new iPhone with each car.

Those Apple customers are into image, not price.


RE: Uninformed
By BZDTemp on 5/19/2014 3:33:03 AM , Rating: 2
For sure the iSheep will pay premium for silly things, but I doubt many of them will see a Cadillac as an item that boosts their image. They may consider one as a gift for their grandparents, but that has got to be as far as they will go.


Another Cimarron
By rika13 on 5/17/2014 3:33:24 AM , Rating: 2
GM tried to take a small Chevy, slap some Caddy stuff on it and sell it for a lot more. There is now a picture of the Cimarron hanging in the president's office with the words "Never Again". It seems that they did not learn their lesson, despite it being right in front of them, when they thought "lets take a small Chevy and slap some Caddy stuff on it".




RE: Another Cimarron
By inperfectdarkness on 5/18/2014 2:25:31 AM , Rating: 1
That may have been the first, but it wasn't the last. Remember the Catera?

GM doesn't have a flipping clue what the market wants. They've been all over the board with models they've put out--and a lot of those have disappeared in short order.

-SSR
-XLR
-Envoy XUV

I can go back further in time and mention "Geo" and other gigantic mis-steps that GM has made within my lifetime. All of that led to the company having to kill off Pontiac, Oldsmobile, Saturn, Hummer, etc. I doubt very much if I will ever purchase a GM in the future. Even the C7 Corvette is a step down from the C6 in the looks department.


RE: Another Cimarron
By Gunbuster on 5/21/2014 1:27:58 PM , Rating: 2
It really is amazing how many brands and models GM has created and then destroyed. They must hold the record for it.


RE: Another Cimarron
By Argon18 on 5/22/2014 2:54:50 PM , Rating: 2
It's called "Brand Engineering". How many different ways can you market the exact same car, just with different trim level and logo on the grille? Apparently GM is on a lifelong quest to answer this.


More cars for the lots
By TSS on 5/17/2014 12:31:18 PM , Rating: 2
Guess these cars are then going to join their unfortunate brothers:

http://www.zerohedge.com/news/2014-05-16/where-wor...




RE: More cars for the lots
By Guspaz on 5/17/2014 9:17:16 PM , Rating: 2
If car manufacturers are facing unsold inventory piling up because they're unwilling to obey the laws of supply and demand (lowering prices to increase sales), then that's their problem.


The ad was brilliant
By atechfan on 5/19/2014 8:17:29 AM , Rating: 3
Say what you want about GM, or the price of this car, but the ad was pure awesome. I can see the lazy, entitlement generation taking offense at the message, but whatever. Unfortunately, the America the dude in the ad is referring to seems to be gone.




RE: The ad was brilliant
By 1prophet on 5/19/2014 8:28:06 AM , Rating: 1
quote:
Unfortunately, the America the dude in the ad is referring to seems to be gone.


When you are selling something is it good to insult your remaining potential customers, even if they appear to be lazy & entitled?


ELR N'est-ce pas
By mandoman2013 on 5/17/2014 3:09:23 PM , Rating: 3
The only ones that would find "controversy" in this very well done ad would be the Europeans or maybe the French!!




AHAHAHAHAHA, clueless arrogant greedy idiots...
By T2k on 5/16/14, Rating: 0
By DigitalFreak on 5/16/2014 8:30:46 PM , Rating: 2
$3000 off a $75k car that only 241 people wanted? They're going to need to drop at least $20k off the price if they really want to sell these.


HAHAHAHAHA
By btc909 on 5/16/2014 8:42:17 PM , Rating: 2
This is Cadillac White Elephant.

You would be a highly revered sales person if you could even lease one of these to a poor elderly schmuck.




A complete miss
By Madlyb on 5/16/2014 10:22:02 PM , Rating: 2
While I think the commercial is brilliant and the styling gorgeous, but $75K for a pimped out Volt?...no freaking way.

Compare it to a Tesla which has more power, more room, better quality, one powertrain with barely any maintenance, and is basically brilliant in every way and I know where my money would go.




Too expensive..
By radzer0 on 5/17/2014 11:11:41 AM , Rating: 2
This vehicle they could even charge $55,000-60,000. I think at that price point it would sell if they do standard style incentives on it. But with the volt getting cheaper now why jack up the price on the same one with different software and looks?

Id pay a few grand more for a volt with a redesigned front.




By stm1185 on 5/17/2014 10:53:52 PM , Rating: 2
Yeah I am amazed anyone bought one. The competition is providing a far superior vehicle, and GM itself is selling what is practically the same car for a lot less money.




$75k - Chevy Volt or Tesla?
By Toadster on 5/18/2014 2:07:46 AM , Rating: 2
seriously, if they wanted to make a Tesla competitor - make a different car...




ridicuously underpowered
By jamescox on 5/18/2014 5:01:43 AM , Rating: 2

If this is the same power train as the Volt, then it is 111 kW (149 hp) delivering 273 lb·ft (370 N·m) of torque electric motor and a tiny 1.4 L 80 hp (60 kW) gasoline engine (from Wikipedia).

Also from Wikipedia: Tesla Model S Performance model has a 416 hp (310 kW) and 443 ft·lb (600 N·m) rear-mounted electric motor. The base model uses a 362 hp (270 kW) and 325 ft·lb (440 N·m) motor.

Even a BMW 5 series at a similar price is probably going to be 400 to 500 HP (V-8 4.4 L engine). Both the BMW and the Tesla can do 0 to 60 in about half the time of the ELR.

The ELR is ridiculously underpowered compared to the competition at this price range. I have to wonder what the line of reasoning was that lead to this price. Is the Volt under-priced for the production cost?

I would hope that anyone looking to spend this much money for a car would also look at the performance numbers. Although, This should be pretty obvious by just driving the vehicle, especially compared to the Tesla. The Tesla can accelerate really fast, and it does it seemingly easily and quietly compared to a gasoline engine car. I have had several Teslas come out of no were and fly by me at high speed; my car doesn't accelerate very fast.

Anyway, if they really want to sell these they are going to need to decrease the price to probably under $50,000. A $50,000 BMW 5 series would probably still be a little more powerful (240 hp/260 lb·ft). Also, BMW has a better brand in the high end market. Who thinks of Cadillac as high-end auto manufacturer?




By BZDTemp on 5/19/2014 3:29:57 AM , Rating: 2
Poor sales is hardly a surprise.

GM must have forgot that the main buyers of Cadillac aren't exactly ahead of the times or even following with the times. And for the few that might be an exception I bet that they'll also be willing to shop elsewhere and fx. get a Tesla, especially since the proposition from Cadillac isn't that interesting.




50% better GM achievement
By Gunbuster on 5/19/2014 2:27:56 PM , Rating: 2
Well the re-badging department is still fully staffed but at least the terrible sticker department got laid off.

Remember the GM mild hybrids that had no less than 7 hybrid stickers and insignia's on them.




Caddy ELR
By Richard875yh5 on 5/19/2014 3:07:20 PM , Rating: 2
GM is trying the same deal as what the Germans have been doing for a long time. That is to sell their Caddys at a high price like the Germans do, and it's not working. A lot of people buy German cars as a status symbol to show their neighbors that they've got money. With the Caddy's, GM has no gotten to that point yet. It will take many years to get what GM lost. I believe they will get there, but it still too soon.




Another boondoggle.
By overlandpark on 5/20/2014 2:18:41 AM , Rating: 2
Intelligent people, as in people who aren't sheep and don't buy cars because their politicians tell them to, aren't going to pay a ridiculous premium for electric. Something else they forget is where their electricity comes from to charge these overpriced laughing stocks.




By foxalopex on 5/20/2014 10:44:26 AM , Rating: 2
I actually own a Volt and after 2 years of ownership, it's one of the best cars I've ever driven. It's far exceeded my expectations in acting exactly like an electric car in day to day use and an uncompromising gas hybrid on long distance trips. It even performed much better in our Canadian winters than expected.

That said, I'm not exactly sure what GM had in mind with the ELR. I admit, it looks pretty but it's essentially a Volt loaded out with a LOT of options. The Volt is a bit expensive admittedly but understandable considering what it can do an all the technology loaded into it. I think most early adopters of the Volt are quite happy with their vehicle. The ELR in comparison is a bit hard to justify.




I'll say it again
By DukeN on 5/20/2014 11:11:14 AM , Rating: 2
Why buy a Cataract when you're almost in Tesla $$ category?




Remember Allante
By mars2k on 5/24/2014 9:42:51 AM , Rating: 2
Cadillac released the Allante for something north of $60K in 1987 and nobody cared. A Mercedes 560sl listed for $55K. The car was relegated to dealers’ wives until Cadillac rebated them out the doors.
The car was not just a Cadillac but an Italian Cadillac. The Body shipped to Pininfarrina in Italy for finish out. I have a picture of an Allante sitting on a manufacturing jig next to a Ferrari Testarosa. Pinin designed both cars.
Allante was more Italian than America in many ways, not the engines sadly. Things were quirky, great handling, the roof never fit well, over the top interior styling. Typical Cadillac owners couldn’t care less however in 1993 Caddi dropped a NorthStar in and now a 93 Allante in good shape is actually a groovy Italian convertible for sunny days.
Now we have the ELR very pretty but expensive and electric plus none of the panache of Italian DNA. Wait for the rebate. Odds on these will go out the dealer door below $40K are good.




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