As details continue to become known, USI-Abit optimism increases
Recently, we had the opportunity to sit down with Abit Corporate Spokeman, Lester Lau.
Lau gave us the inside scoop of the USI-Abit merger announced earlier
this year but it would seem that some of the finer points of the merger
are now available.
At the Abit shareholder meeting on March 10, the Abit Group will come
up with a new brand name for itself. As soon as the shareholders
approve the new brand name, the Abit Group will no longer call itself
Abit. Simultaneously, USI will immediately obtain ownership of
the Abit brand. All of the employees of the Abit motherboard
group will also quit the former Abit Group and become USI employees
instead. Effectively, the same people working on the Abit
motherboard brand today will still do so on March 11, but their
employer will now be USI.
The non-core businesses of Abit will not transfer to USI: System
building, graphics cards, logistics and real estate will all still
belong to the Abit Group once it determines the new name. The new
Abit will have access to USI’s manufacturing and engineering
technologies.
The new corporate structure will allow Abit to finally focus on
motherboard design and engineering. Access to USI’s engineering
and production will give the Abit engineers much more opportunity to
concentrate on what they do best. Corporate roadmaps presented to
DailyTech mention that the company will bring back the MAX series
motherboards for the enthusiast, while still continuing development on
the uGuru and Fatal1ty series as well.
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