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AMD plans to keep "Brisbane" around, releases new chips based on it

Things at AMD may have gone from bad to worse with the lackluster Phenom launch in late November.  Not only did Phenom fail to appeal to professional reviewers, but the company ended up removing one third of its CPU lineup just after the big day.

Last week AMD CEO Hector Ruiz vowed that the company would stop hemorrhaging cash and return to profitability soon.  "That is our number one goal right now," Ruiz said in a conference in Bangalore

Making a profit at AMD apparently means refocusing on its older K8 architecture.  The company will introduce eleven 65nm K8 processors over the next two quarters.  By comparison: AMD launched two quad-core K10 Phenom processors in November with three more scheduled over the next two quarters.  Two tri-core Phenom processors will follow in March 2008.

Essentially, AMD will move any remaining Athlon 64 processors from the 90nm node to the 65nm node, with a few new frequency and TDP variations.

The AMD Athlon 64 X2 5600+ will be the first to jump on the new 65nm K8 bandwagon with a 65W TDP. The previous Windsor-based chip of the same featured an 89-Watt TDP. AMD will also add 100 MHz to the core frequency of the Athlon 64 X2 5600+, now rated at 2.9 GHz. Total L2 cache will be halved in the move to the Brisbane core, and the updated Athlon 64 X2 5600+ chips will feature only 1MB of L2 cache. Availability of these processors is scheduled for Q1 2008.

AMD's higher-end Athlon 64 X2 6400+ and Athlon 64 X2 6000+ will both be discontinued.

AMD will also update its "Energy Efficient" series and will release three new chips, the AMD Athlon 4850e, Athlon 4450e, and Athlon 4050e in Q2 2008. All of the new offerings will be based on AMD's Brisbane core and will feature a 45-Watt thermal envelope. AMD's current energy efficient "BE-2xxx" series will be phased out at that time. Respectively, the new chips will run at 2.5GHz, 2.3GHz and 2.1GHz.

All new Brisbane chips will be based on the Socket AM2 interface.  These processors are compatible with AMD's AM2+ socket designated for Phenom processors.

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RE: AMD's new Sempron
By TomZ on 12/5/2007 12:42:21 PM , Rating: 1
AMD won't go under in a hurry, there are people in very high places that will assure that won't happen.

Who do you mean by that? President Bush? :o)

Seriously though, nobody in "very high places" can make the market accept a sub-par products. The only way AMD can continue to have marketshare is by continuing to lower prices further. This of course harms their revenue and profitability, which further compounds their problems.

The best way out for AMD was to have Phenom be a great success at the right time so that it could effectively compete with Intel with high margins. It seems like that opportunity is missed, however.

RE: AMD's new Sempron
By StevoLincolnite on 12/6/2007 10:20:40 AM , Rating: 2
I'm not American, Bush is the last person to come to mind, and I thought AMD was Canadian based?

And sub-par products? If you go back to the Pentium 2 and earlier days, I don't exactly recall AMD being a market leader at any single time, they survived then and the market had more competitors, I'm not sure how the Stock markets and what not work, but I can imagine they will work something out when the coffers start to run low.

I hope they don't go the way Cyrix did, Personally I think the Athlon X2's are great value for money.
I was disappointed how the latest batch of Radeon's didn't really make Performance headways.
Although the Radeon 2900GT is great value, and I highly recommend it.
Which brings another thing, Back during the Days of the Pre-Radeon ATI survived almost completely on the OEM market, While nVidia, 3dfx, Matrox, S3, Rendition etc. battled it out, so I doubt that part of the company will go either.

RE: AMD's new Sempron
By Silverel on 12/7/2007 2:34:51 PM , Rating: 2
ATI is (was?) Canadian.

Anyway, if they get to the point they have to close the doors, its very likely someone will buy the remains and continue on competing with Intel.

I'm hoping for IBM personally.

RE: AMD's new Sempron
By afkrotch on 12/8/2007 12:08:51 PM , Rating: 2
AMD is American. ATI was Canadian or is Canadian. Not sure what you'd call it now.

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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