Print 122 comment(s) - last by murphyslabrat.. on Dec 22 at 1:05 PM

AMD plans to keep "Brisbane" around, releases new chips based on it

Things at AMD may have gone from bad to worse with the lackluster Phenom launch in late November.  Not only did Phenom fail to appeal to professional reviewers, but the company ended up removing one third of its CPU lineup just after the big day.

Last week AMD CEO Hector Ruiz vowed that the company would stop hemorrhaging cash and return to profitability soon.  "That is our number one goal right now," Ruiz said in a conference in Bangalore

Making a profit at AMD apparently means refocusing on its older K8 architecture.  The company will introduce eleven 65nm K8 processors over the next two quarters.  By comparison: AMD launched two quad-core K10 Phenom processors in November with three more scheduled over the next two quarters.  Two tri-core Phenom processors will follow in March 2008.

Essentially, AMD will move any remaining Athlon 64 processors from the 90nm node to the 65nm node, with a few new frequency and TDP variations.

The AMD Athlon 64 X2 5600+ will be the first to jump on the new 65nm K8 bandwagon with a 65W TDP. The previous Windsor-based chip of the same featured an 89-Watt TDP. AMD will also add 100 MHz to the core frequency of the Athlon 64 X2 5600+, now rated at 2.9 GHz. Total L2 cache will be halved in the move to the Brisbane core, and the updated Athlon 64 X2 5600+ chips will feature only 1MB of L2 cache. Availability of these processors is scheduled for Q1 2008.

AMD's higher-end Athlon 64 X2 6400+ and Athlon 64 X2 6000+ will both be discontinued.

AMD will also update its "Energy Efficient" series and will release three new chips, the AMD Athlon 4850e, Athlon 4450e, and Athlon 4050e in Q2 2008. All of the new offerings will be based on AMD's Brisbane core and will feature a 45-Watt thermal envelope. AMD's current energy efficient "BE-2xxx" series will be phased out at that time. Respectively, the new chips will run at 2.5GHz, 2.3GHz and 2.1GHz.

All new Brisbane chips will be based on the Socket AM2 interface.  These processors are compatible with AMD's AM2+ socket designated for Phenom processors.

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RE: Goodbye AMD
By TomZ on 12/5/2007 12:33:25 PM , Rating: 2
Nah, the only future K8 has is if AMD sells 'em cheap. It doesn't compare to Core 2 either performance wise or in terms of energy efficiency. The only other possible angle is to make them cheap enough so that performance/dollar competes with Intel at this point. And in the meantime, Intel is not standing still either...

RE: Goodbye AMD
By mindless1 on 12/5/2007 11:16:56 PM , Rating: 2
They already were, beating Intel in by far the most popular price segment, the under $140 and more recently under $85 category.

Their future depends on lowering manufacturing costs and securing more OEM contracts, because AMD was in 2nd place, is in 2nd place, and will continue to be in 2nd place to Intel. It's not a competition with Intel for performance or efficiency, it's a competition to provide a cost effective solution to OEMs.

RE: Goodbye AMD
By murphyslabrat on 12/6/2007 1:22:13 PM , Rating: 2
The only problem with that is that a consumer will read stuff like, "Intel CPU's overclock like crazy", and "AMD just can't beat Intel when it comes to ultra-high performance"; and they'll go with an Intel CPU, assuming that these reports have a bearing on SOHO.

So, in other words, the "more educated" consumers that we have nowadays, as a result of Intel's Netburst, will go with an Intel CPU. Short of that, we have the domnodies that have absolutely no clue, and will probably end up buying a Netburst Celeron/Pentium D.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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