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AMD plans to keep "Brisbane" around, releases new chips based on it

Things at AMD may have gone from bad to worse with the lackluster Phenom launch in late November.  Not only did Phenom fail to appeal to professional reviewers, but the company ended up removing one third of its CPU lineup just after the big day.

Last week AMD CEO Hector Ruiz vowed that the company would stop hemorrhaging cash and return to profitability soon.  "That is our number one goal right now," Ruiz said in a conference in Bangalore

Making a profit at AMD apparently means refocusing on its older K8 architecture.  The company will introduce eleven 65nm K8 processors over the next two quarters.  By comparison: AMD launched two quad-core K10 Phenom processors in November with three more scheduled over the next two quarters.  Two tri-core Phenom processors will follow in March 2008.

Essentially, AMD will move any remaining Athlon 64 processors from the 90nm node to the 65nm node, with a few new frequency and TDP variations.

The AMD Athlon 64 X2 5600+ will be the first to jump on the new 65nm K8 bandwagon with a 65W TDP. The previous Windsor-based chip of the same featured an 89-Watt TDP. AMD will also add 100 MHz to the core frequency of the Athlon 64 X2 5600+, now rated at 2.9 GHz. Total L2 cache will be halved in the move to the Brisbane core, and the updated Athlon 64 X2 5600+ chips will feature only 1MB of L2 cache. Availability of these processors is scheduled for Q1 2008.

AMD's higher-end Athlon 64 X2 6400+ and Athlon 64 X2 6000+ will both be discontinued.

AMD will also update its "Energy Efficient" series and will release three new chips, the AMD Athlon 4850e, Athlon 4450e, and Athlon 4050e in Q2 2008. All of the new offerings will be based on AMD's Brisbane core and will feature a 45-Watt thermal envelope. AMD's current energy efficient "BE-2xxx" series will be phased out at that time. Respectively, the new chips will run at 2.5GHz, 2.3GHz and 2.1GHz.

All new Brisbane chips will be based on the Socket AM2 interface.  These processors are compatible with AMD's AM2+ socket designated for Phenom processors.

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RE: Goodbye AMD
By NullSubroutine on 12/5/2007 11:26:44 AM , Rating: 5
I hope you realize that most of the consumers don't buy CPUs because of benchmarks. Most people would assume the Pentium 4 at 1.7 Ghz is faster than Pentium 3 at 1.7 Ghz simply because 4 is better than 3.

Except for Vista, any CPU sold today in the Core or X2 series is more than capable for 95% of all consumers out there.

What is more important to them is having more hard drive space for their music and videos and having morre ram so their computer runs faster/better.

Even they typically just call everything "memory". Gaming, video professionals, or enthusiast only make up so much of the market.

RE: Goodbye AMD
By iFX on 12/5/2007 11:54:24 AM , Rating: 1
This is correct, which is why AMD chips at lower price points are selling quite well.

RE: Goodbye AMD
By FITCamaro on 12/5/2007 12:34:33 PM , Rating: 2
Name a Core or X2 processor not capable of running Vista? They've got it running on 1GHz Core 2 chips in small form factor PCs. RAM is far more important with Vista.

RE: Goodbye AMD
By mindless1 on 12/5/2007 11:28:14 PM , Rating: 2
Except for Vista, a Celeron 800 is enough for 90% of users out there. Actually, most people do not have a system as fast as any latter generation P4 or K8 based system, and this doesn't even count the dinosaurs some businesses use.

There are a vast number of users out there that have a primary goal to just keep using their present system until it breaks and when it does, to repair or replace it, whichever as cheaply as possible being the main factor without particular concern for performance increases.

RE: Goodbye AMD
By StevoLincolnite on 12/6/2007 10:58:17 AM , Rating: 2
Indeed, Most people who only write letters etc, don't need anything faster than a Pentium 3/Celeron/Athlon/K6-2/K6-3 faster than 500mhz and 256mb of ram and a TNT2 or maybe a Geforce 2 and Windows XP for that matter.

I wouldn't mind someone like Via or AMD perhaps to make Sub 1ghz processors especially for this market in mass quantities.
Maybe Kmart and Coles, Myers and woolies could start selling systems based around these processors then for extremely low prices and those who can't afford anything else and just want to browse the internet and write letters etc.

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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