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AMD plans to keep "Brisbane" around, releases new chips based on it

Things at AMD may have gone from bad to worse with the lackluster Phenom launch in late November.  Not only did Phenom fail to appeal to professional reviewers, but the company ended up removing one third of its CPU lineup just after the big day.

Last week AMD CEO Hector Ruiz vowed that the company would stop hemorrhaging cash and return to profitability soon.  "That is our number one goal right now," Ruiz said in a conference in Bangalore

Making a profit at AMD apparently means refocusing on its older K8 architecture.  The company will introduce eleven 65nm K8 processors over the next two quarters.  By comparison: AMD launched two quad-core K10 Phenom processors in November with three more scheduled over the next two quarters.  Two tri-core Phenom processors will follow in March 2008.

Essentially, AMD will move any remaining Athlon 64 processors from the 90nm node to the 65nm node, with a few new frequency and TDP variations.

The AMD Athlon 64 X2 5600+ will be the first to jump on the new 65nm K8 bandwagon with a 65W TDP. The previous Windsor-based chip of the same featured an 89-Watt TDP. AMD will also add 100 MHz to the core frequency of the Athlon 64 X2 5600+, now rated at 2.9 GHz. Total L2 cache will be halved in the move to the Brisbane core, and the updated Athlon 64 X2 5600+ chips will feature only 1MB of L2 cache. Availability of these processors is scheduled for Q1 2008.

AMD's higher-end Athlon 64 X2 6400+ and Athlon 64 X2 6000+ will both be discontinued.

AMD will also update its "Energy Efficient" series and will release three new chips, the AMD Athlon 4850e, Athlon 4450e, and Athlon 4050e in Q2 2008. All of the new offerings will be based on AMD's Brisbane core and will feature a 45-Watt thermal envelope. AMD's current energy efficient "BE-2xxx" series will be phased out at that time. Respectively, the new chips will run at 2.5GHz, 2.3GHz and 2.1GHz.

All new Brisbane chips will be based on the Socket AM2 interface.  These processors are compatible with AMD's AM2+ socket designated for Phenom processors.


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Ugh
By MrBungle123 on 12/5/2007 10:47:58 AM , Rating: -1
Yay! More re-badges of dated tech from the company that never ceases to disappoint.




RE: Ugh
By murphyslabrat on 12/5/2007 11:04:35 AM , Rating: 3
Hey, look at the "rebadging" done on the PIII. The tualatin core was the die-shrink/slight enhancement of the coppermine, and look how that turned out. If Intel had stuck with it's k6 architecture...well, we wouldn't have AMD as we know it, that's for sure.

Product refreshes aren't always worthless. If AMD can re-use an existing product, great...as long as they don't go calling it stuff like "innovation", "the next generation", or other crap like that.


RE: Ugh
By StevoLincolnite on 12/5/2007 11:14:48 AM , Rating: 2
You mean P6*
Well it Started off with the Pentium pro then the Pentium 2, Pentium 3, Pentium M and now the core series, all dating back to a... 15 year old processor design? (Although its a rather huge evolution).
The Netburst just happened to sit between the Pentium 3 and M, Unfortunately it didn't ramp up in clockspeeds to 10ghz like Intel wanted it to, And the other notable thing is that the Pentium 4 went under design Stages near the End of the Pentium 2's life time and was going to be the Pentium 2's Successor.
But the competition at the time, made Intel release the Pentium 3 Katmai and Coppermine, the Tualatin was a Dieshrink test for the Pentium 4 Northwood series.


RE: Ugh
By murphyslabrat on 12/5/2007 2:41:31 PM , Rating: 2
Heh, yes, I did mean P6.

quote:
But the competition at the time, made Intel release the Pentium 3 Katmai...

Which, ironically enough, bore much resemblance to the Deschutes core, though it had the (hacked, half-bandwidth) SSE instructions, as well as some core tweaks.
quote:
Tualatin was a Dieshrink test for the Pentium 4 Northwood series.

Yep, and a very successful one too. The only reason why anyone bought Pentium 4's was due to the hype, increased clockspeeds, and the fact that Intel intentionally crippled the Tualatin's sales.

Intel made some inconsequential tweaks to the bus logic and pin-layout that made the new CPU's incompatible with previous platforms. Then, they charged an immense price-premium for the new chipsets and CPU's. If Intel had took it's head out of the marketing departments **s, they would've at least kept the Xeon line based partially on Tualatin revisions.

As is, the only group to recognize the Pentium III's value was a small Israeli lab...the one responsible for Intel's--forsaken--on-die memory controllers. That's where you got the Pentium M and Core, after which Intel saw pure gold...and the rest of the story is in every up-to-date, top-end PC, today.

As I said before, the transition to Netburst is one of the most infuriating things for me, that a corporation would intentionally bank on the consumer's ignorance. And, more frustrating, is that with every product launch, AMD seems to be getting closer and closer to that...


RE: Ugh
By chick0n on 12/5/07, Rating: -1
RE: Ugh
By StevoLincolnite on 12/5/2007 11:18:56 AM , Rating: 1
Intel is not the only company that "Rebadges and enhances" products, nVidia used the Geforce 2, Improced the Memory Controller, Added a few things, and called it a Geforce 4 MX.

ATI Used the Radeon 8500 and did a similar thing, and renamed it the Radeon 9000, 9100, 9200 etc.

The Geforce 7 series is a heavily modified Geforce 6 series GPU.

All these company's do similar things, its how they gain little niche' markets, and improve they're market share.

Then again people didn't complain when they found out that they're Geforce 6200 A's are actually Geforce 6600's although its the same thing, just a superior product turned into a lesser one in order to meet demand, so why act differently in this situation?


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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