Nokia Plays Willy Wonka, Offers Free Music To Keep
December 4, 2007 6:01 PM
Buy a phone and get all the free music you want for a year, and keep it -- its magic
At the Nokia World 2007 Conference in Amsterdam, The Netherlands, Nokia held a
The company unveiled its new "Comes With Music Program," which offers something unprecedented -- free music from "million of artists" in the "past, present, and future" for anyone who purchases a Nokia device. Better yet consumers get to keep any or all of this music, for free, forever.
The deal, which sounds somewhat akin to a golden ticket from Willy Wonka, is entirely real, Nokia assures.
Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia elaborated: "We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC. Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we're making available. Comes with Music fulfills our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it."
Universal Music Group, whose owner recently
snubbed Apple Inc.'s iTunes
is already onboard for launch. Nokia reports it is in talks with all other major record labels.
UMG CEO Lucian Grainge emoted, "It's fantastic to work with Nokia on Comes With Music. We feel it's an innovative way for people to discover and enjoy new artists, while at the same time having access to the amazing depth of the Universal catalog. Comes With Music allows our artists to reach new audiences in a very easy and affordable way."
Where the money for this feel good frenzy is coming from is unknown, but there must be a lot of it involved to have UMG so happy go lucky. Details concerning how Nokia is going to implement this program or its financial agreements with the record labels are scant, but Nokia is backing the service with some big press.
Likely the consumer won't care much, as it sounds like they're about to get an unprecedented deal. Past free legal music services, such as the
recently launched SpiralFrog
relied on advertisements. For this one all you need is a phone, for a year of downloading free love.
, with a deal like this Nokia phones might be the top sellers next year.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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