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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.



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RE: Better luck with NVIDIA
By Hawkido on 12/3/2007 4:57:21 PM , Rating: 2
quote:
Maybe they will be back with fusion but it doesn't look like the Phenom is a good Intel competitor even if it scales to 3ghz some 45nm Intel chips are scaling to 4ghz already.


While I agree that the Phenom needed to be more competitive at the get go, I don't see that your statment holds as much water as you think...

#1. The Scalability of AMD's Procs is better than Intel's procs Mhz for Mhz.

#2. The Desktop market is only one of 4 realms in competition between Intel and AMD (Server, Desktop, portable, integrated). Intel has the best Desktop part hands down, They both have good Integrated parts, Intel seems to have a good edge on the mobile performance but AMD has a better power profile with it's integrated memory controller and seperated powerplane, AMD has the best Server Part, and as speeds scale up (even if Intel scales speeds at a 33% faster rate) Intel will not be able to compete with the increadibly scalable AMD Architechiture. Intel is bottlenecked at one socket and 4 cpus on a socket. Also intel cannot put all 4 CPUs on a single package, due to the same FSB bottleneck. You cannot make blanket statments about all 4 based on observations of the others.

Of the 4 sections the Server sector is the most profitable (Largest Margin), however the Desktop sector generates the most actual profit (smaller margins, much higher volume)

However with the trend going to Virtual Servers and thin clients at work places you may very well see the server sector sit on a larger percentage of the market.

If AMD somehow manages to take over a larger portion of the market with Fusion they will be protected from most forms of anti-trust litigation because they offer a different type of product. Videocard integrated into CPU or CPU integrated into Videocard, depending on the viewpoint. This should stop nVidia or Intel from being able to say AMD is acting unfairly towards them as they could license the technology from AMD or develop it themselves.

(That last part... not likely to happen, but it is the dream of AMD execs and Fanbois)


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