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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.



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Another Stupid Move
By shabodah on 11/30/2007 1:40:53 PM , Rating: 2
I'm a big supporter of the underdog, but, AMD is really screwing the pooch lately. In any business, you have to use your advantages, not try and compete against your rival's advantages. So:

Dear AMD,

Please do the following you can get back to profitability and gain some of us enthusiasts back:

1)Get HT3 on the Opteron Platform IMEDIATELY. It does not matter that people in Taiwan don't like the idea, how well your platform scales should be your MOST important priority in the server market.

2)Forget Desktop Quad-Core Chips. Every good quad-core you make should be going into the server market. Period.

3)Expand Tri-Core on the Desktop. The ability to individually clock each core for max performance is an enthusiast's dream. Fewer cores per di means less total heat, which will allow better single-threaded performance, which is where you need to focus RIGHT NOW.

4)Release a Dual-Core processor based on K10 AS SOON AS POSSIBLE. Most of the SAME REASONS AS ABOVE.

5)Single-Core processors should end up as Semprons on the desktop for only ONE REASON; They did not make the power requirements cut for the lower power devices they were intended for.

6)4x4 is Actually a Good idea, but it will NEVER be successful without ATX support. VERY few people are going to buy an E-ATX case just to put one motherboard in, and the few that do are already alright with their Opteron oriented workstations. Furthermore, the processors promoted for these systems should also be lower-wattage than their normal desktop equivilents. I said at the original release, I have no interest in two dual-core 3.0ghz 120 watt processors, but I'll buy two dual-core 2.0ghz 35 watt processor RIGHT NOW.

7)Spider needs it's IGP version ASAP, preferably a hybrid solution that can work with a cross-fire setup. This would be especially fun on a mATX board, catering to Lanparty type folks. Furthermore, expand everything you can with this platform to high-performance notebooks.




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