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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.



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The dead end..............
By crystal clear on 11/30/2007 6:20:29 AM , Rating: 2
quote:
the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”


Now link this statement to what their CEO says-

Ruiz said AMD aimed to return to profitability soon.

"That is our No. 1 goal right now," he said.

http://www.reuters.com/article/rbssTechMediaTeleco...

Dont expect AMD to return to profitability anytime before 2Q 2009.(that is if they dont messup their R&D/product launches/marketing/manufacturing/transition to 45nm etc.)

To achieve this major objective it has to drastically increase its revenues & more drastically cut its cost.

In cost cutting measures the future of Quad FX. is dead & will announce/or not announce the death of many more other projects in hand.

They have no choice but to scrap all those projects as funding them is scarce like water in the desert.

In addition to lack of funds, technically they AMD have reached a dead end with reports of serius problems in its transition to 45nm.
The not yet launched higher end Phenoms also are slow in coming.
AMD does not deliver in time-neither their R&D nor its manufacturing.

AMD Roadmaps in 2007 have been abruptly changed frequently with no explainations & neither its benchmarks can be trusted.
They have turned the serious business of Roadmaps to a sales gimmick.& benchmarking an advertising ploy or tool.

Their launches of Barcelona & Phenoms are more like paper launches rather than a hardcore product launches like Intel.
We have yet see an OEM of some repute selling Barcelona based systems.(All of them are complaining.)

Hector Ruiz, AMD's chairman and CEO, was in India Thursday to announce the opening of a new, 52,000 square-foot AMD design facility in Bangalore that will house up to 350 engineers.

AMD Expands R&D Presence in India

http://www.amd.com/us-en/Corporate/VirtualPressRoo...

They make it appear as an expansion when in fact it is drastic slimming down.
This is a cost cutting measures as its cheaper to operate in India rather than the USA.
AMD R&D in the USA will be scaled down drastically with a lot of staff being FIRED.

Their Asset lite stratergy is destined for a failure in its desperate bid to cut cost.

AMD share prices have fallen to their lowest levels & will need further funding mid 2008.

AMD is reaching a DEAD END.




RE: The dead end..............
By crystal clear on 11/30/2007 7:19:11 AM , Rating: 2
On Tuesday, Dell introduced Precision workstations using Intel's newest Quad-Core and Dual-Core Xeon 5400 and 5200 series processors. Both series are based on Intel's 45-nanometer manufacturing process. The workstations are available "today."

Dell has yet to announce computers based on the quad-core Opteron "Barcelona" processor despite being "launched" more than two months ago by AMD.


By crystal clear on 12/1/2007 3:24:36 AM , Rating: 2
Advanced Micro Devices, Inc. (AMD)
9.76 -.3800 ( -3.75%) Nov 30 2007 16:03 EST


RE: The dead end..............
By crystal clear on 12/1/2007 3:51:49 AM , Rating: 2
CEOs Who Need To Return To Business School

Looking around the wreckage of some of the big cap companies it is not hard to find a few CEOs who probably need to go back to business school. Wall St. would like to see them at Harvard so they would get the best education possible, but the school in Cambridge might not let them in.

First on the list is Hector Ruiz of AMD (AMD). He already has a PhD, but it may be the money order kind that you can get through the mail. Ruiz has effectively taken AMD from a high-margin chip company which had the technology to compete with larger rival Intel (INTC) to a sad shadow with big debt and small margins. He engineered the buy-out of graphics chip company ATI, which has been a disaster of their first order. Less than two years ago AMD traded at above $42. It now sits at under $10.



http://www.247wallst.com/2007/11/ceos-who-need-t.h...


RE: The dead end..............
By MandrakeQ on 12/1/2007 2:12:38 PM , Rating: 2
Hector Ruiz got his Ph.D. from Rice. That isn't mail order by anyone's standards. Also, your posts are really hard to read with the irregular use of bold and italics.


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