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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.

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By BruceLeet on 11/30/2007 2:14:35 AM , Rating: 1
Why would they do this if they promised Quad FX was "enthusiast future", A company just doesn't drop development/research on products that they "promised" was...promising. Haha but you know AMD! They do crazy things.

Now is it possible they have found/done/developed something more versatile/innovative with "Spider" that just blows Quad FX off the to-do list? Quad FX and Spider are both platforms, but one got sacked, Hmmmm. I can understand how internet people (mostly naive gaming enthusiast-younglings) who do not understand the Coporate world; somehow came up with the idea that AMD/ATI merger was going to blossom overnight, it takes years for something to come to fruition after a merger of such size, some fail to understand this.

Anywaywhohow, I think AMD wants to put more time and money into Spider and future projects

RE: Seriously
By GeorgeOrwell on 11/30/2007 5:33:42 AM , Rating: 2
For those of us who have come from the corporate world, we also know that many mergers fail or simply limp long, dying a long lingering death, as they were never meant to be.

As for "Spider", I'd put money down that it won't last a year. Even more money on "dead in two".

There is no "platform" here, just a random assemblage of parts that don't work together in any way except PCIe 2.0 video card + PCIe 2.0 chipset. That's not a whole lot to base an entire "platform" on.

There is not even an HTX slot or external connector for "Spider". Now that would have been interesting as you could have linked two "Spider" machines together as a transparent NUMA architecture. Each Spider's memory, video, peripherals, etc. would be part of one larger machine. This feature alone would have enabled innovative applications that could not be easily built otherwise.

I guess after buying so many Opterons and seeing the newest Opteron to be nothing more than a buggy dud that does well on a few isolated benchmarks, there is not a lot of confidence AMD will be shipping anything good until Barcelona+, the redesign, coming 2H08.

And there is still that inkling that if AMD doesn't pull off the redesign, we will be seeing some executives who will be sent to Allah. Maybe that will finally motivate the company out of their complacency... :-)

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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