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Print 62 comment(s) - last by latrosicarius.. on Dec 5 at 1:14 PM

AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.



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RE: Better luck with NVIDIA
By timmiser on 11/29/2007 7:01:04 PM , Rating: 1
AMD was doing pretty well competing with Intel a couple years ago when only they had affordable 64bit processors and only they had real dual core cpus. It won't be long until the pendulum swings back the other way and AMD is on the rise again.


RE: Better luck with NVIDIA
By darkpaw on 11/29/2007 9:42:02 PM , Rating: 2
I like to see AMD remain competitive, but this is wishful thinking. The only reason they every got such an advantage was because Intel got lazy and sloppy with the Netburst and had thought wrongly that Itanium was the future.

I really don't see that happening again. Unless Intel just rolls over and decides not to release a new architecture or process for 2 years, AMD will never catch them. It's really a matter of resources, and in that area Intel blows AMD away.


RE: Better luck with NVIDIA
By MandrakeQ on 11/29/2007 10:23:58 PM , Rating: 2
I'm not sure Intel got lazy and sloppy with P4.

There were several simulation studies done about 7+ years ago that came to the conclusion that 30 pipe stages was the optimal logic depth for a processor. However, those same studies didn't account for power and heat, the main killers of P4.

Intel could make a mistake like that again and allow AMD a chance to compete, but it looks like they will be on top for the near future. Especially now that they don't completely ignore AMD, and they make sure to cover their bases by guaranteeing their road map has something to match everything on AMD's.


RE: Better luck with NVIDIA
By S3anister on 12/2/2007 4:30:44 AM , Rating: 2
Well i guess we'll see when they try to shrink processor die down past 32nm, it'll take more and more resources, not to mention R&D... let's just hope AMD can keep competetive.


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