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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.

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RE: Better luck with NVIDIA
By GeorgeOrwell on 11/29/2007 6:29:34 PM , Rating: 2
Nvidia is doing very well in the market. If anything, the AMD buyout has helped them in the short run. One might expect this as digesting a large company such as ATI is not an easy task.

Perhaps in the long run, AMD can offer extremely cheap combos of processor + chipset + graphics to OEMs. If executed well, it would put pressure on Nvidia. It would be no surprise if things went too well for AMD, Nvidia would file an anti-trust lawsuit against AMD. That would make Intel laugh I am sure.

However, AMD has basic execution problems -- like how to make a competitive processor -- that call into question the core viability of AMD as a long term technology player.

It is not out of the question today to envision AMD merely as a reshaped ATI, offering chipsets + graphics. AMD might even have to sell off their processor division to IBM (which already makes POWER processors), Sun (which needs something better than SPARC), Samsung, etc.

In many ways, if AMD sold their processor division to a stronger technology company it would be better for the market. AMD apparently does not have the brains/resources/focus required for the timely development and delivery of modern processors. A stronger owner of AMD's x86 technology could offer better solutions at a better price.

RE: Better luck with NVIDIA
By Adonlude on 11/29/2007 6:48:19 PM , Rating: 1
Nvidia would file an anti-trust lawsuit against AMD. That would make Intel laugh I am sure.

Intel is already lauging at AMD. Intel has much better products and probably will for a long time. Intel's stock is up. AMD's stock is at a 52wk low. In fact, AMD's stock hasn't been this low since 2002.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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