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AMD diverts resources from the Quad FX platform development the same year it promises Quad FX is the enthusiast future

AMD excited many technology enthusiasts last year when it introduced the Quad FX platform. AMD representatives touted this platform as the next big thing from AMD.

AMD apparently talked up its Quad FX enthusiast platform so well that Intel decided to roll out a competing product in its unreleased Skulltrail platform. When the Quad FX platform first hit market in January of 2007 it seemed doomed from the start to many with steep price premiums for the mainboards and the processors. These price premiums led to the lethargic adoption of the platform.

According to The Tech Report AMD representative Suzy Pruitt commented on the future of Quad FX. “The short answer is that while there are still engineering resources focused on future platform offerings that build off Quad FX, the current energy and effort has gone into programs and product initiatives like Spider and AMD has discontinued future planning and development of its eight-core enthusiast platform at this time.”

Pruitt continued, “We will continue to support customers that have an existing Quad FX with DSDC and are also working on an upgrade path for those customers. While AMD is not actively promoting AMD Opteron processor as a 2P enthusiast solution, we recognized that there are enthusiasts who are looking for two-socket solutions and think an Opteron platform is well-suited to meet that demand at this time.”

After all the promises ad statements by AMD that Quad FX was the companies enthusiast future, AMD has apparently decided to all but kill the platform off. The few enthusiasts who plunked down the big dollars required to adopt the platform should be feeling a bit uncomfortable right now.

AMD promises to continue support for the platform. However, AMD also promised the platform was the future and the company has all but killed it off the same year. The best Quad FX owners can look forward to is an upgrade to Opteron processors that work with the Quad FX mainboards.



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Seems clever.
By Clauzii on 11/29/2007 5:21:46 PM , Rating: 2
Focusing on the spider platform might be a good move from AMD.

Already having GPU tech in-house, and maybe Physix too, with the right 'donation' of money put into refining the Phenoms quick, will, maybe, make it possible for AMD to actually put out some interesting SpiderFusion solutions.

Being able to deliver Chipset, CPU, GPU and Physix is probably needed to compete with intel after their Havoc purchase. And if someone other than AGEIA can do better at "Fusioning" the technoligy into some REAL (read 'better performing'!) hardware, it seems like a clever move.

There should still be 500+ billions left from the current almost 10% sale of stocks left, to cover some of the current wounds.

For AGEIA it is a good win situation, since the dies themselves would be fabbed in-house instead of at some remote facility, probably making changes to design cost less and take more time. So if there would still be PCIe Physix cards on the market (for those without SpiderFusion) but priced at~$60, I think that Physix as hardware would become more attractive to the mainstream user.

I COULD(!) imagine a future lineup of Fusion CPUs where the PHYSIX chip was bad. Then theese CPUs could be for the low end of the market but still having the ability to buy a cheap Physix card to make a-kind-of "SpiderFusion Light".

And last, I don't think AMD needs to compete with intel directly, but keeping their focus on what the K8 was so full of at the time: Innovation!




RE: Seems clever.
By Clauzii on 11/29/2007 5:23:54 PM , Rating: 2
Let me rephrase: "...cost less and take LESS time..."


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