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Coming soon to a PDF near you -- live advertisements

Many internet users, particularly those in research related fields, spend large amounts of time perusing PDFs that make up much of the internet's vast online resources.  Now these helpful documents may have a new friend, in the form of live internet ads, thanks to a partnership between Yahoo and Adobe.

Yahoo, which has been aggressively looking to expand its advertising resources to compete with rival Google, can count this one as a real victory.  Before today only static ads were possible in PDF.

The new service is being pushed by the Ads for Adobe PDF powered by Yahoo campaign, announced today.

While the ads may bring a bothersome annoyance to some previously ad-free documents, which had previously been free of advertisements, they may have beneficial effects as well.  Scientific journals may elect to put their content online for free, subsidized by advertisement revenue.  The benefits or merits of this are debatable, but many will feel that the more available information, the better.

The service is entering its beta phase.  Adobe has announced Yahoo is its exclusive ad provider at least for the beta phase, but has not announced when the beta phase will end or if it will open up to other advertisers, such as Google.

All PDF content providers will have to do to participate is upload their documents to an Adobe/Yahoo portal and the documents will be retrofitted with embed ads and returned to the publisher.  Adobe is designing APIs to simplify this process and make it extremely easy and convenient for content publishers.

Ads will appear on an adjacent panel, so won't interfere with the document itself.  The ads will not interfere with document printing, either.  When a user clicks one it will launch a new browser window.  The service currently only supports pay-per-click text ads, but it is planning on expanding to graphical and rich media ads. 

Usage is free for publishers, who can click here to sign up for the beta program.  Publishers can block up to 200 urls they don't want advertising in their PDF.

Yahoo and Adobe's movie is another business deal which will leave some thrilled at the prospect of new content and new revenue, but others fearful of abuse and inconvenience.



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um..
By LumbergTech on 11/29/2007 6:43:38 PM , Rating: 2
Scientific journals may elect to put their content online for free, subsidized by advertisement revenue.

doesnt this sound like its going to even further tie money making to scientific research..

Will companies like yahoo try to force them to alter their work for the tradeoff of the revenue from the ads?




RE: um..
By randomwalk16 on 11/29/2007 6:51:28 PM , Rating: 2
Wouldn't it just replace the revenue they get from selling subscriptions to the journal?

I am all for any way I can access scientific journals for free. Right now I have access to a large number of them through my college library, but after I'm out of school I would hate to lose that resource. Its great for getting to the bottom of hyped-up media articles about science...


RE: um..
By GeorgeOrwell on 11/29/2007 8:12:34 PM , Rating: 2
Yeah, it would be so great to have scientific journals beholden to advertising revenue.

I'm sure it would have no impact on the impartiality of the journals.

Because those large companies that own/publish most of the scientific and medical journals, well, they don't care about money, right?

Or maybe, just maybe, we will see a whole lot of articles about the careful research big pharma does... along with some ads for Vioxx, Prandin, and other fine products...

Sheesh. Adobe is as hardcore greedy and evil as a company gets and Yahoo! is the company that is a servant of the Chinese dictatorship. I'm sure their kids will turn out great, too.


"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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