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Coming soon to a PDF near you -- live advertisements

Many internet users, particularly those in research related fields, spend large amounts of time perusing PDFs that make up much of the internet's vast online resources.  Now these helpful documents may have a new friend, in the form of live internet ads, thanks to a partnership between Yahoo and Adobe.

Yahoo, which has been aggressively looking to expand its advertising resources to compete with rival Google, can count this one as a real victory.  Before today only static ads were possible in PDF.

The new service is being pushed by the Ads for Adobe PDF powered by Yahoo campaign, announced today.

While the ads may bring a bothersome annoyance to some previously ad-free documents, which had previously been free of advertisements, they may have beneficial effects as well.  Scientific journals may elect to put their content online for free, subsidized by advertisement revenue.  The benefits or merits of this are debatable, but many will feel that the more available information, the better.

The service is entering its beta phase.  Adobe has announced Yahoo is its exclusive ad provider at least for the beta phase, but has not announced when the beta phase will end or if it will open up to other advertisers, such as Google.

All PDF content providers will have to do to participate is upload their documents to an Adobe/Yahoo portal and the documents will be retrofitted with embed ads and returned to the publisher.  Adobe is designing APIs to simplify this process and make it extremely easy and convenient for content publishers.

Ads will appear on an adjacent panel, so won't interfere with the document itself.  The ads will not interfere with document printing, either.  When a user clicks one it will launch a new browser window.  The service currently only supports pay-per-click text ads, but it is planning on expanding to graphical and rich media ads. 

Usage is free for publishers, who can click here to sign up for the beta program.  Publishers can block up to 200 urls they don't want advertising in their PDF.

Yahoo and Adobe's movie is another business deal which will leave some thrilled at the prospect of new content and new revenue, but others fearful of abuse and inconvenience.

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RE: As If PDFs and Yahoo Didn't Suck Enough Already
By AlexWade on 11/29/2007 6:41:34 PM , Rating: 3
Adobe ruined ColdFusion, Photoshop, Dreamweaver, Flash, and every other Macromedia product. Dreamweaver used to be streamlined, now it is filled with bloatware.

By Ihmemies on 11/29/2007 6:51:29 PM , Rating: 2
Photoshop CS3 is the best Photoshop so far. It's faster than the previous versions, easier to use, customize etc. I don't know about other Adobe software, but Photoshop is simply the best, still after all these years. There is not even a remote alternative for it.

By Murst on 11/30/2007 2:32:34 AM , Rating: 2
Adobe ruined ColdFusion, Photoshop, Dreamweaver, Flash, and every other Macromedia product. Dreamweaver used to be streamlined, now it is filled with bloatware.

I've been doing stuff in ActionScript for a quite a while now, and I just don't see how you can say Adobe ruined Flash. It was broken to begin with.

If Adobe wanted to fix it, it'd probably be easier to start from scratch - which means, it will never happen. Its kinda sad too... the concept is pretty good, but once you get down into some more advanced stuff, the language truly is broken.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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