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Coming soon to a PDF near you -- live advertisements

Many internet users, particularly those in research related fields, spend large amounts of time perusing PDFs that make up much of the internet's vast online resources.  Now these helpful documents may have a new friend, in the form of live internet ads, thanks to a partnership between Yahoo and Adobe.

Yahoo, which has been aggressively looking to expand its advertising resources to compete with rival Google, can count this one as a real victory.  Before today only static ads were possible in PDF.

The new service is being pushed by the Ads for Adobe PDF powered by Yahoo campaign, announced today.

While the ads may bring a bothersome annoyance to some previously ad-free documents, which had previously been free of advertisements, they may have beneficial effects as well.  Scientific journals may elect to put their content online for free, subsidized by advertisement revenue.  The benefits or merits of this are debatable, but many will feel that the more available information, the better.

The service is entering its beta phase.  Adobe has announced Yahoo is its exclusive ad provider at least for the beta phase, but has not announced when the beta phase will end or if it will open up to other advertisers, such as Google.

All PDF content providers will have to do to participate is upload their documents to an Adobe/Yahoo portal and the documents will be retrofitted with embed ads and returned to the publisher.  Adobe is designing APIs to simplify this process and make it extremely easy and convenient for content publishers.

Ads will appear on an adjacent panel, so won't interfere with the document itself.  The ads will not interfere with document printing, either.  When a user clicks one it will launch a new browser window.  The service currently only supports pay-per-click text ads, but it is planning on expanding to graphical and rich media ads. 

Usage is free for publishers, who can click here to sign up for the beta program.  Publishers can block up to 200 urls they don't want advertising in their PDF.

Yahoo and Adobe's movie is another business deal which will leave some thrilled at the prospect of new content and new revenue, but others fearful of abuse and inconvenience.

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By Oregonian2 on 11/29/2007 5:28:32 PM , Rating: 2
Great, thanks a lot for this one Adobe, Yahoo, you greedy a-holes. What's next? Is Microsoft going to offer an advertising service to allow people to insert advertisements into Word docs?

I know you already can put web links to an internet image (ad) into a word document without any problem, as such (and thereby fetch whatever's at that address at the moment when invoking the viewing of it).

Only thing is that "Word" is a source program. One doesn't usually use a word-reader to read .DOC files. One usually uses Word itself in which case you could just click on the ad and hit delete unless the document has restrictions put on it, and I'm not sure how well that works (or how secure it is).

By GeorgeOrwell on 11/29/2007 8:25:25 PM , Rating: 3
To prevent unwanted HTTP access, you may wish to consider installing a HTTP proxy that does not allow any access except through the proxy -- which is protected with a username/password.

You will find, at least with Windows, that your machine suddenly becomes a lot faster. It is amazing how many things you will find are doing various "phone homes".

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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