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Coming soon to a PDF near you -- live advertisements

Many internet users, particularly those in research related fields, spend large amounts of time perusing PDFs that make up much of the internet's vast online resources.  Now these helpful documents may have a new friend, in the form of live internet ads, thanks to a partnership between Yahoo and Adobe.

Yahoo, which has been aggressively looking to expand its advertising resources to compete with rival Google, can count this one as a real victory.  Before today only static ads were possible in PDF.

The new service is being pushed by the Ads for Adobe PDF powered by Yahoo campaign, announced today.

While the ads may bring a bothersome annoyance to some previously ad-free documents, which had previously been free of advertisements, they may have beneficial effects as well.  Scientific journals may elect to put their content online for free, subsidized by advertisement revenue.  The benefits or merits of this are debatable, but many will feel that the more available information, the better.

The service is entering its beta phase.  Adobe has announced Yahoo is its exclusive ad provider at least for the beta phase, but has not announced when the beta phase will end or if it will open up to other advertisers, such as Google.

All PDF content providers will have to do to participate is upload their documents to an Adobe/Yahoo portal and the documents will be retrofitted with embed ads and returned to the publisher.  Adobe is designing APIs to simplify this process and make it extremely easy and convenient for content publishers.

Ads will appear on an adjacent panel, so won't interfere with the document itself.  The ads will not interfere with document printing, either.  When a user clicks one it will launch a new browser window.  The service currently only supports pay-per-click text ads, but it is planning on expanding to graphical and rich media ads. 

Usage is free for publishers, who can click here to sign up for the beta program.  Publishers can block up to 200 urls they don't want advertising in their PDF.

Yahoo and Adobe's movie is another business deal which will leave some thrilled at the prospect of new content and new revenue, but others fearful of abuse and inconvenience.



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As If PDFs and Yahoo Didn't Suck Enough Already
By AstroCreep on 11/29/2007 5:12:12 PM , Rating: 3
I'm not a fan of Yahoo; I don't go to their pages and I don't use their IM client. I've also run into issues before where users would install the IE toolbar and it would screw up their browsers.
I'm not a fan of Adobe. The only reason I use PDFs is because they are the world de facto standard for documents. I hate Acrobat Reader (I use Fox-It at home, but we have to use Acrobat Reader at work); it's bloated, it used to keep running in the background if you read a PDF from IE...it's just not a nice program (frankly, I really don't like ANY of the apps Adobe makes, but again, they are the 'standard' for the artsy-types).

Great, thanks a lot for this one Adobe, Yahoo, you greedy a-holes. What's next? Is Microsoft going to offer an advertising service to allow people to insert advertisements into Word docs?




By Oregonian2 on 11/29/2007 5:28:32 PM , Rating: 2
quote:
Great, thanks a lot for this one Adobe, Yahoo, you greedy a-holes. What's next? Is Microsoft going to offer an advertising service to allow people to insert advertisements into Word docs?


I know you already can put web links to an internet image (ad) into a word document without any problem, as such (and thereby fetch whatever's at that address at the moment when invoking the viewing of it).

Only thing is that "Word" is a source program. One doesn't usually use a word-reader to read .DOC files. One usually uses Word itself in which case you could just click on the ad and hit delete unless the document has restrictions put on it, and I'm not sure how well that works (or how secure it is).


By GeorgeOrwell on 11/29/2007 8:25:25 PM , Rating: 3
To prevent unwanted HTTP access, you may wish to consider installing a HTTP proxy that does not allow any access except through the proxy -- which is protected with a username/password.

You will find, at least with Windows, that your machine suddenly becomes a lot faster. It is amazing how many things you will find are doing various "phone homes".


RE: As If PDFs and Yahoo Didn't Suck Enough Already
By AlexWade on 11/29/2007 6:41:34 PM , Rating: 3
Adobe ruined ColdFusion, Photoshop, Dreamweaver, Flash, and every other Macromedia product. Dreamweaver used to be streamlined, now it is filled with bloatware.


By Ihmemies on 11/29/2007 6:51:29 PM , Rating: 2
Photoshop CS3 is the best Photoshop so far. It's faster than the previous versions, easier to use, customize etc. I don't know about other Adobe software, but Photoshop is simply the best, still after all these years. There is not even a remote alternative for it.


By Murst on 11/30/2007 2:32:34 AM , Rating: 2
quote:
Adobe ruined ColdFusion, Photoshop, Dreamweaver, Flash, and every other Macromedia product. Dreamweaver used to be streamlined, now it is filled with bloatware.


I've been doing stuff in ActionScript for a quite a while now, and I just don't see how you can say Adobe ruined Flash. It was broken to begin with.

If Adobe wanted to fix it, it'd probably be easier to start from scratch - which means, it will never happen. Its kinda sad too... the concept is pretty good, but once you get down into some more advanced stuff, the language truly is broken.


"Folks that want porn can buy an Android phone." -- Steve Jobs

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