Nintendo Producing 1.8 Million Wiis Monthly, Shortages Still Expected
November 19, 2007 5:40 PM
comment(s) - last by
More Wii consoles than ever, but still hard to find, says Nintendo
After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.
With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to
, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.
“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”
Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”
This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime
said in a previous story
that “it is still going to be difficult to get your hands on the Wii” this holiday season.
The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.
The Wii and DS are the
top two selling consoles in the U.S. throughout October
, selling 519,000 and 458,000 units.
This article is over a month old, voting and posting comments is disabled
Where are the stories
11/20/2007 12:13:41 PM
I was thinking this the over day, I found that the art of story telling is really beginning to blossom in our new games, examples of these being Oblivion, Bioshock, Mass Effect. I have to admit I do like looking at great eye candy but I will never be put of any really good game just by the way it looks (my all time favourite being ‘Transport Tycoon’ which I still play to this very day). I think the Wii is not as innovative as everybody screams it is, okay all first party games are me 2’s or Mii2’s, I understand that they may be very good but that is in no way innovative, and accelerometers have been in shopping malls for years but you had to put a great big helmet on to experience it. I personally found that a truly great story and immerse me more that any other physical stimulation (an please Timmy from Texas just drop the comment before truly embarrassing your self). I’m not saying that the Wii can or wont but just hasn’t yet and until that day I will still only every play it when I’m at my mates having a few drinks.
PS disclaimer:- my opinions a just that opinions and are in now way fact.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Wii, DS Reclaim Monthly Sales Lead From Xbox 360 in October
November 19, 2007, 8:51 AM
Nintendo Won't Meet Wii Holiday 2007 Demand
October 1, 2007, 2:03 PM
Smart Security Cameras: 5 Good Choices For Any Budget
July 25, 2016, 7:13 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Most Popular Articles
iPhones May Get Curved Screens Next Year
August 24, 2016, 6:45 AM
Drones at the Airport
August 26, 2016, 5:00 AM
5 Easy Ways to Lower Blood Pressure By Monique C. Bethell, Ph.D.
August 25, 2016, 8:00 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
First Apple Computer Auctions for $815,000
August 27, 2016, 7:51 AM
Latest Blog Posts
First Self-Driving Car debut on the streets of Singapore
Aug 28, 2016, 4:10 PM
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information