Nintendo Producing 1.8 Million Wiis Monthly, Shortages Still Expected
November 19, 2007 5:40 PM
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More Wii consoles than ever, but still hard to find, says Nintendo
After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.
With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to
, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.
“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”
Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”
This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime
said in a previous story
that “it is still going to be difficult to get your hands on the Wii” this holiday season.
The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.
The Wii and DS are the
top two selling consoles in the U.S. throughout October
, selling 519,000 and 458,000 units.
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RE: The Real Shortage
11/20/2007 2:22:52 AM
Lots of sports games there, but you fail to mention Soccer. What are you going to do for that, attach it to your leg? You shouldn't just rate something down without addressing some of the points I've made. The Wiimote is limited to certain genres, period. Explain to me how the Wiimote or a PC mouse would function in a fighting game with fast and multiple leg and arm attacks. I will honestly say that I have played Wii bowling, and I find the Monkey Bowling mini-game in Super Monkey Ball more fun because it made it more puzzle-like by having moving lanes and different strengths for each character. It took a fairly monotonous game and added some new ideas, which are more effective to me than simply changing a button press to a hand-motion. The wiimote was kind of fun when I was drunk, but it's not groundbreakingly immersive to me since I've swung a real baseball and bowled a real bowling ball and swung a real tennis racket. These things are so much more challenging and complex in real life that simply flailing my arm and succeeding instead of tapping a button and succeeding doesn't really increase my sense of immersion very much at all.
I'm not going to praise the Wiimote with the thinking that it's good simply because it's different, because you could say the same thing about the Virtual Boy and Power Glove (which were different, but terrible). It's a far better effort, but I've seen the limitations of it and I think Nintendo could have explored better plots for its franchises before introducing such a device.
RE: The Real Shortage
11/20/2007 6:33:50 AM
As for soccer, look at Mario Strikers. It's not soccer, but its a similar concept, and the controls work beautifully.
RE: The Real Shortage
11/21/2007 2:05:28 AM
Nice thorough explanation of how the wiimote revolutionizes or even works in all of those aforementioned genres guys. You're awfully good at clicking ratedowns though, I'll give you that.
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