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More Wii consoles than ever, but still hard to find, says Nintendo

After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.

With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to Next-Gen, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.

“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”

Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”

This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime said in a previous story that “it is still going to be difficult to get your hands on the Wii” this holiday season.

The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.

The Wii and DS are the top two selling consoles in the U.S. throughout October, selling 519,000 and 458,000 units.



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RE: The Real Shortage
By BansheeX on 11/20/2007 1:53:56 AM , Rating: -1
There are some logic issues I am having trouble convincing myself of with the Wii.

First, if graphics don't matter, than why am I not playing old games? Are older games less fun? I can't have possibly played even 10% of what's out there already, and they would be far cheaper to obtain and play.

Secondly, if graphics don't matter, why release a new console? Why not just release add-ons to the Gamecube? What again was the justification for me handing over another $250?


RE: The Real Shortage
By gradoman on 11/20/2007 9:33:13 AM , Rating: 2
To each his/her own, I say to you.

As for me, I enjoy playing SNES and Sega Genesis, and quite a few 2D arcade games on their respective emulators. I also still enjoy the previous generation of systems and what they offer and yes, I've played on a Wii and X360.

I'd say as long as the games are enjoyable, I play 'em.

quote:
Secondly, if graphics don't matter, why release a new console? Why not just release add-ons to the Gamecube? What again was the justification for me handing over another $250?


You'd have to take that up with the big N


RE: The Real Shortage
By Circle T on 11/20/2007 12:45:04 PM , Rating: 2
quote:
First, if graphics don't matter, than why am I not playing old games?

I don't know. Why don't you?? They didn't all vanish. You CAN still play them. And they are STILL fun. Hell, I just played some Goldeneye the other day with some friends, and it was just as fun as always.
quote:
What again was the justification for me handing over another $250?

That sounds like a personal question you need to ask yourself.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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