Nintendo Producing 1.8 Million Wiis Monthly, Shortages Still Expected
November 19, 2007 5:40 PM
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More Wii consoles than ever, but still hard to find, says Nintendo
After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.
With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to
, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.
“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”
Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”
This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime
said in a previous story
that “it is still going to be difficult to get your hands on the Wii” this holiday season.
The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.
The Wii and DS are the
top two selling consoles in the U.S. throughout October
, selling 519,000 and 458,000 units.
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Maybe I am bad at math, but...
11/19/2007 9:21:20 PM
If they are making 1.8 million per month, and only selling 500 thousand, how are there not 1.3 million Wii out there?
Don't get me wrong, I hardly see the system and I bought mine on launch day, but I still look for it.
RE: Maybe I am bad at math, but...
11/19/2007 9:23:13 PM
They are selling 500,000 IN THE US. This 1.8 million is GLOBAL.
RE: Maybe I am bad at math, but...
11/21/2007 12:23:46 AM
I am glad people rated me down to a negative one. I don't see anywhere in the article where it mentions the sales figures are for US only.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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