Nintendo Producing 1.8 Million Wiis Monthly, Shortages Still Expected
November 19, 2007 5:40 PM
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More Wii consoles than ever, but still hard to find, says Nintendo
After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.
With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to
, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.
“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”
Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”
This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime
said in a previous story
that “it is still going to be difficult to get your hands on the Wii” this holiday season.
The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.
The Wii and DS are the
top two selling consoles in the U.S. throughout October
, selling 519,000 and 458,000 units.
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RE: The Real Shortage
11/19/2007 8:38:50 PM
I agree. Graphics are of little importance. I've played many spectacular looking games over the years that turned out to be complete garbage. Or they're like Crysis where nobody without a $2000+ gaming PC can play them (at least at the level they're meant to). I do think the Wii's visuals look pretty good though, based on screenshots I've seen. So what if they're not cutting edge or in HD. As was mentioned above, visuals are subjective.
Even though I own a PS3, I still want a Wii. Unfortunately, over a year after they're release, there are none to be found. I saw one once in Costco a few months ago but that was it. I wish I had picked it up now. lol. Catalogs and flyers don't even advertise the hardware at all anymore. I think it's a ploy by Nintendo to keep stimulating demand and maintain the price, which should have dropped with the release of the 360 Arcade. Though I think Nintendo is going to end up shooting themselves in the foot with that tactic. People will just end up getting fed up and search for alternatives.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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