Nintendo Producing 1.8 Million Wiis Monthly, Shortages Still Expected
November 19, 2007 5:40 PM
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More Wii consoles than ever, but still hard to find, says Nintendo
After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.
With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to
, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.
“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”
Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”
This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime
said in a previous story
that “it is still going to be difficult to get your hands on the Wii” this holiday season.
The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.
The Wii and DS are the
top two selling consoles in the U.S. throughout October
, selling 519,000 and 458,000 units.
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Buying it and not caring are two different things.
11/19/2007 8:03:41 PM
Who says that because you buy a console you love every single thing about it. I would prefer it if the Wii had some basic HD capabilities, but I think Nintendo made the right choice... it was too costly at the time and would have overrun the design, the price, the flexibility. Nintendo will release an HD console, and it will be cake for them when they do... no b/c Nintendo is so amazing, but b/c Nvidia and Ati will have technology in a year or two that will allow the Wii2 to have a cute little case, a great price tag, and still have great graphics.
Nintendo has nursed itself back to health in an amazing way. I fully believe that Nintendo should NOT sit on its laurels, the Wii is severely underpowered and far from perfect. They would do well to start considering a successor... so that it's something really great. It's inevitable that it will be very easy to make a great successor in two or three years (the time that Sony and MS will require just to maybe start breaking even).
It's nice for Nintendo that Microsoft and Sony were overly aggressive with their designs. They both feel slow and bloated, while the Wii feels peepy b/c it's so simple. MS and Sony really dropped the ball... we expected MS to not lead, but Sony really dropped the ball. So the success of the Wii is NOT b/c the Wii is so perfect, but b/c PS3 is not a gaming console, it's a Blu-ray player with a bad remote.
I will probably buy a Wii so that I can play Mario Galaxy. Wii Sports is fun... funner than Guitar Hero in my opinion.
Sony and Microsoft should be grateful for Nintendo, b/c I seriously think that the video game industry (particularly consoles) would be in a full blown downturn otherwise.
I'm expecting there to be one console next time around, and it will have Nintendo written on it. And Microsoft will make some good games for it, and maybe Sony will too. I don't know why they wouldn't all just join in behind a next gen Nintendo console... all they're doing is costing us money and loosing money at the same time.
RE: Buying it and not caring are two different things.
11/19/2007 11:32:11 PM
This why I love living in a Pal territory.
The Wii to me seems clearer than my 360 on my normal crappy CRT T.V - Why? Because the Wii upscales to 575P while the 360 is at 480.
The ssame thing happend last generation, with the Game Cube, Xbox, and Playstation 2 - Gamecube games just looked "Sharper".
Besides the Wii's GPU s "capable" of any effect that the 360 and PS3 can perform in its fixed function hardware anyway, just that the 360 and PS3 can perform "More" of those effects at any one time.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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