Print 47 comment(s) - last by BansheeX.. on Nov 21 at 2:05 AM

More Wii consoles than ever, but still hard to find, says Nintendo

After one year since the launch of the Wii, Nintendo is unable to keep up with customer demand. While some conspiracy theorists believe that Nintendo may be creating a shortage as a sales tactic, it’s more plausible the game maker underestimated demand for the Wii.

With the hot holiday buying season here, Nintendo fully knows that demand for its Wii console is higher than ever. Speaking to Next-Gen, Nintendo marketing chief George Harrison said that production rate of Wii is now greater than ever.

“We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this,” said Harrison. “We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe ... It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.”

Despite injecting 1.8 million Wiis into the market every month, don’t expect the console to be easily seen sitting idly on retailer shelves. “We’re still expecting some shortages in December,” revealed Harrison. “So even though we’ll be selling everything we can get, we’ll continue full-blast with our outreach through PR, and through paid advertising and other things.”

This isn’t the first time Nintendo has warned the public of potential supply shortfalls, as the company’s American president Reggie Fils-Aime said in a previous story that “it is still going to be difficult to get your hands on the Wii” this holiday season.

The Wii isn’t the only system that Nintendo is selling with super impressive numbers – the DS handheld is just behind the Wii in monthly sales in the U.S. “For DS, we think there’s still a huge amount of potential left. We’re barely at half of the life-to-date sales that we achieved on our last generation of Game Boy,” Harrison added.

The Wii and DS are the top two selling consoles in the U.S. throughout October, selling 519,000 and 458,000 units.

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RE: The Real Shortage
By mikefarinha on 11/19/2007 6:03:00 PM , Rating: 3
"Agree or not, the wii remote is a gimmick."

I don't agree. The Wiimote is doing for the Wii what the mouse did for the Computer. Also, I use the Wiimote everyday and it is very accurate.

The Wii is much more than a gaming system, just wait until WiiFit comes out...

I don't know about everyone else but I'm glad that Nintendo made the gamble with the Wii, it really will 'revolution'ize the family living room.

RE: The Real Shortage
By BansheeX on 11/19/07, Rating: -1
RE: The Real Shortage
By Polynikes on 11/19/2007 10:26:28 PM , Rating: 2
I disagree. I haven't EVER bought a Nintendo console (though my parents bought me one in 198x when I was only a few years old, and back then I had 3 games. Super Mario, Duck Hunt, and the Olympic games thing with the floor pad (they were all on the same cartridge and came with the NES I think.) Anyways, I'm no Nintendo fan, I've been a PlayStation guy.

That said, when I tried the Wii, I thought it was absolutely awesome. (I'm getting one for Christmas, whoo hoo!) The "simulation" may not be that good, but how the hell else can you play Tennis or Ping Pong and have it actually be fun? You can't possibly tell me that doing it with a Wiimote is LESS fun than with a gamepad. No way. Same goes for baseball and bowling. It's just a completely different, more immersive experience. I'm sure they could make more "hardcore" or realistic simulations of these sports if they wanted to, but Wii Sports is pretty fun as is.

The beauty of the Wiimote is it's different. It's not trying to replace the gamepad, it just offers a different way to interact with a game. Let me guess, you thought joysticks were just a gimmick, too, huh?

RE: The Real Shortage
By BansheeX on 11/20/07, Rating: -1
RE: The Real Shortage
By Gnoad on 11/20/2007 6:33:50 AM , Rating: 2
As for soccer, look at Mario Strikers. It's not soccer, but its a similar concept, and the controls work beautifully.

RE: The Real Shortage
By BansheeX on 11/21/2007 2:05:28 AM , Rating: 1
Nice thorough explanation of how the wiimote revolutionizes or even works in all of those aforementioned genres guys. You're awfully good at clicking ratedowns though, I'll give you that.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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